Mark Alves
@markalves.com
Tab hoarder. Wrangler of GA4, dashboards, and SEO for nonprofits. Happily married with 3 sons. Overgrazer of ice cream, podcasts, and the Steelers.
The Rich Snippets newsletter always teaches me something new. Great info on Web Guides and Gemini 3.
trafficthinktank.com/rich-snippets/
trafficthinktank.com/rich-snippets/
Staying informed just got easier.
Get bitesize commentary on the most important developments and happenings within the world of SEO delivered directly to your inbox every Thursday.
trafficthinktank.com
November 20, 2025 at 3:08 PM
The Rich Snippets newsletter always teaches me something new. Great info on Web Guides and Gemini 3.
trafficthinktank.com/rich-snippets/
trafficthinktank.com/rich-snippets/
Couldn’t resist posting this one
“Get Mark and bring him with you, for he is helpful to me in the ministry.”
— 2 Timothy 4:11
One of my favorite passages. Hopefully I’m being helpful here.
— 2 Timothy 4:11
One of my favorite passages. Hopefully I’m being helpful here.
October 18, 2025 at 3:50 PM
Couldn’t resist posting this one
Yay! Bluesky has bookmarks now! Whether I’ll revisit them is another matter, but I like the feeling of aspiring to do so.
September 23, 2025 at 6:16 PM
Yay! Bluesky has bookmarks now! Whether I’ll revisit them is another matter, but I like the feeling of aspiring to do so.
OpenAI offering keyword suggestions like an SEO tool, including the expired dates that appear in both
September 22, 2025 at 9:42 PM
OpenAI offering keyword suggestions like an SEO tool, including the expired dates that appear in both
Sometimes the Gospel reading for the day throws down a challenge.
Jesus said to his disciples:
“To you who hear I say, love your enemies, do good to those who hate you, bless those who curse you, pray for those who mistreat you. To the person who strikes you on one cheek, offer the other one.”
—Luke 6:27-29
On 9/11 and in violent times, can we pray like this? 🙏
“To you who hear I say, love your enemies, do good to those who hate you, bless those who curse you, pray for those who mistreat you. To the person who strikes you on one cheek, offer the other one.”
—Luke 6:27-29
On 9/11 and in violent times, can we pray like this? 🙏
September 11, 2025 at 1:14 PM
Sometimes the Gospel reading for the day throws down a challenge.
Reposted by Mark Alves
Bye Bye CrUX Dashboard, I'll always be nostalgic for your stacked bars of Goodness: developer.chrome.com/blog/crux-da...
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
CrUX Dashboard deprecation | Blog | Chrome for Developers
We're planning on deprecating the CrUX Dashboard after the end of November 2025. CrUX Vis is a newer tool that visualizes historical CrUX data that has many advantages over the older CrUX Dashboar...
developer.chrome.com
September 10, 2025 at 11:05 AM
Bye Bye CrUX Dashboard, I'll always be nostalgic for your stacked bars of Goodness: developer.chrome.com/blog/crux-da...
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
You can use tamethebots.com/tools/cwv-hi..., the cruxvis.withgoogle.com or one of the many other great free tools that use the CrUX History API.
Happy Yes Day! It’s 9/01/25 (US) and I’m listening to one of my all-time favorite albums. Blasted the heck out of this in my youth. Already loved classic progressive Yes but my friends and I embraced the new sound of 80s and the original intense Owner of a Lonely Heart video on MTV.
September 1, 2025 at 8:02 PM
Happy Yes Day! It’s 9/01/25 (US) and I’m listening to one of my all-time favorite albums. Blasted the heck out of this in my youth. Already loved classic progressive Yes but my friends and I embraced the new sound of 80s and the original intense Owner of a Lonely Heart video on MTV.
NY Mag says "SEO Is Dead. Say Hello to GEO." But the keys to success in AI search are, checks notes, clear writing and good press coverage.
archive.is/NunPq
archive.is/NunPq
archive.is
August 5, 2025 at 6:13 PM
NY Mag says "SEO Is Dead. Say Hello to GEO." But the keys to success in AI search are, checks notes, clear writing and good press coverage.
archive.is/NunPq
archive.is/NunPq
Watched I’m Still Here on Independence Day. Increasingly felt like it could have been called You Are Here.
boxd.it/adGYwd
boxd.it/adGYwd
A ★★★★½ review of I'm Still Here (2024)
Watched this on Independence Day, with unintentional irony. increasingly felt like it could have been called You Are Here.
boxd.it
July 5, 2025 at 3:51 PM
Watched I’m Still Here on Independence Day. Increasingly felt like it could have been called You Are Here.
boxd.it/adGYwd
boxd.it/adGYwd
Neil Diamond’s Coming to America hits different now.
music.apple.com/us/playlist/...
music.apple.com/us/playlist/...
Boomer Fourth Of July by Mark Alves on Apple Music
Playlist · 26 Songs
music.apple.com
July 4, 2025 at 10:59 PM
Neil Diamond’s Coming to America hits different now.
music.apple.com/us/playlist/...
music.apple.com/us/playlist/...
Just updated my playlist of one current hit on my birthday each year since I was born. Available on Spotify… open.spotify.com/playlist/3Ak...
July 3rd Hits 1968 Onward
Playlist · Mark Alves · 58 items
open.spotify.com
July 3, 2025 at 8:33 PM
Just updated my playlist of one current hit on my birthday each year since I was born. Available on Spotify… open.spotify.com/playlist/3Ak...
Northern Virginia, happy 703 Day!
🎉7️⃣0️⃣3️⃣☎️🗓️
🎉7️⃣0️⃣3️⃣☎️🗓️
July 3, 2025 at 2:52 PM
Northern Virginia, happy 703 Day!
🎉7️⃣0️⃣3️⃣☎️🗓️
🎉7️⃣0️⃣3️⃣☎️🗓️
Cassidy strikes again. Handy calendar with date info stored in URL. Free and no account sign up.
pocketcal.com
pocketcal.com
June 25, 2025 at 12:53 AM
Cassidy strikes again. Handy calendar with date info stored in URL. Free and no account sign up.
pocketcal.com
pocketcal.com
Understandable but disappointing for smaller organizations looking for a GA4 alternative.
Piwik PRO announces the end of its FREE plan in December,
replaced by a supersized SME Business plan for 35 euros / month
A good move in my opinion.
Here my thoughts: www.linkedin.com/feed/update/...
replaced by a supersized SME Business plan for 35 euros / month
A good move in my opinion.
Here my thoughts: www.linkedin.com/feed/update/...
Piwik PRO announces the end of its FREE plan in December. | Mehdi Oudjida
Piwik PRO announces the end of its FREE plan in December.
It will be replaced by a paid Business plan with a 30-day free trial.
This marks a turning point for Piwik PRO, which is shifting its acquis...
www.linkedin.com
June 23, 2025 at 12:00 PM
Understandable but disappointing for smaller organizations looking for a GA4 alternative.
Great show tonight by Tajmo (Taj Mahal and Keb’ Mo”)
June 9, 2025 at 3:15 AM
Great show tonight by Tajmo (Taj Mahal and Keb’ Mo”)
Washington problems: Walk from Metro to office interrupted by a motorcade
June 5, 2025 at 12:54 PM
Washington problems: Walk from Metro to office interrupted by a motorcade
I’m team AEO/GEO is really SEO. Different engines and surfaces? Sure. Longer queries? Yep. Third-party endorsements? As always.
The tools will change and so will how you apply the techniques.
But we’re still trying to get a brand shown as what will satisfy a searcher’s intent.
The tools will change and so will how you apply the techniques.
But we’re still trying to get a brand shown as what will satisfy a searcher’s intent.
May 21, 2025 at 8:36 PM
I’m team AEO/GEO is really SEO. Different engines and surfaces? Sure. Longer queries? Yep. Third-party endorsements? As always.
The tools will change and so will how you apply the techniques.
But we’re still trying to get a brand shown as what will satisfy a searcher’s intent.
The tools will change and so will how you apply the techniques.
But we’re still trying to get a brand shown as what will satisfy a searcher’s intent.
Great interview with Bluesky's CEO on not downranking links and the future of social. Refreshing perspectives from a social platform leader.
www.wired.com/story/big-in...
www.wired.com/story/big-in...
Bluesky Is Plotting a Total Takeover of the Social Internet
All the lefties fled to Bluesky following Elon Musk’s Twitter takeover. But CEO Jay Graber says the app is for everyone—and could revolutionize how people communicate online.
www.wired.com
May 19, 2025 at 3:43 PM
Great interview with Bluesky's CEO on not downranking links and the future of social. Refreshing perspectives from a social platform leader.
www.wired.com/story/big-in...
www.wired.com/story/big-in...
I asked AI tools to help me:
“I heard someone mention HTPs or similar in reference to a medical audience. Any ideas?”
🥇 ChatGPT win this round with health technology professionals
❌ Google went with “https”
❌ Claude, Gemini, Nova, Grok offered heated tobacco products + other medical conditions
“I heard someone mention HTPs or similar in reference to a medical audience. Any ideas?”
🥇 ChatGPT win this round with health technology professionals
❌ Google went with “https”
❌ Claude, Gemini, Nova, Grok offered heated tobacco products + other medical conditions
May 6, 2025 at 4:26 PM
I asked AI tools to help me:
“I heard someone mention HTPs or similar in reference to a medical audience. Any ideas?”
🥇 ChatGPT win this round with health technology professionals
❌ Google went with “https”
❌ Claude, Gemini, Nova, Grok offered heated tobacco products + other medical conditions
“I heard someone mention HTPs or similar in reference to a medical audience. Any ideas?”
🥇 ChatGPT win this round with health technology professionals
❌ Google went with “https”
❌ Claude, Gemini, Nova, Grok offered heated tobacco products + other medical conditions
It’s May the 4th so of course we had to see The Empire Strikes Back
May 5, 2025 at 2:02 AM
It’s May the 4th so of course we had to see The Empire Strikes Back
Reposted by Mark Alves
unfollowing everyone on linkedin except this guy
April 23, 2025 at 6:35 AM
unfollowing everyone on linkedin except this guy
Our Holy Week tradition includes watching Jesus Christ Superstar. This year was the John Legend/NBC version. Might not be for everyone but works for us.
April 19, 2025 at 2:28 AM
Our Holy Week tradition includes watching Jesus Christ Superstar. This year was the John Legend/NBC version. Might not be for everyone but works for us.