Marita Freimane
maritafreimane.bsky.social
Marita Freimane
@maritafreimane.bsky.social
PhD Candidate in Business Economics at KU Leuven & 'pre' PostDoc at Uni Zurich. Interested in digital and media economics. https://sites.google.com/view/maritafreimane
What’s driving these results?
The biggest reductions in dislikes occur in the upper tail of the distribution:
💡 At the 90th percentile, women see a *35% larger decrease* in dislikes than men. (7/8)
November 20, 2024 at 2:08 PM
But what about productivity? 📈
After the change:
📹 Women produced 8.4% more videos than before.
👀 Demand for women’s content increased by 15.5%.

Event study estimates shows parallel trends pre-change and persistent effects post-change. (6/8)
November 20, 2024 at 2:04 PM
Before this change, there was a stark gender gap:
👩‍🦰 Women received 43% more dislikes than men.
Post-change? Women experienced a 57% drop in public dislikes. This highlights the disproportionate targeting of women with negative feedback. (3/8)
November 20, 2024 at 2:01 PM
How does gender-biased feedback affect worker productivity? 💼
I study online content creators—a growing group of online workers directly exposed to consumer feedback—using YouTube’s 2021 policy change that hid public dislike counts. Creators still see dislikes, but viewers don’t. (2/8)
November 20, 2024 at 1:59 PM