Mario Joos
@mariojoos.bsky.social
Retention Director for the largest YouTube channels - Working With 100M+ Subscriber Creators such as MrBeast, Stokes Twins, etc
Make sure in long-form content:
Say a joke once and move on.
Repeating a joke too many times to make it funnier generally alienates viewers who didn't find it funny the first time.
Say a joke once and move on.
Repeating a joke too many times to make it funnier generally alienates viewers who didn't find it funny the first time.
June 14, 2025 at 2:03 PM
Make sure in long-form content:
Say a joke once and move on.
Repeating a joke too many times to make it funnier generally alienates viewers who didn't find it funny the first time.
Say a joke once and move on.
Repeating a joke too many times to make it funnier generally alienates viewers who didn't find it funny the first time.
In long-form content:
Show, don't tell.
Use visuals over text when possible.
Well-designed visuals are easier to understand, more engaging, and more preferred by most people watching content.
Show, don't tell.
Use visuals over text when possible.
Well-designed visuals are easier to understand, more engaging, and more preferred by most people watching content.
June 13, 2025 at 2:06 PM
In long-form content:
Show, don't tell.
Use visuals over text when possible.
Well-designed visuals are easier to understand, more engaging, and more preferred by most people watching content.
Show, don't tell.
Use visuals over text when possible.
Well-designed visuals are easier to understand, more engaging, and more preferred by most people watching content.
In long-form content:
Use both metric and imperial measurements.
Since 95% of the world uses the metric system, including both helps make your content understandable to a global audience.
Use both metric and imperial measurements.
Since 95% of the world uses the metric system, including both helps make your content understandable to a global audience.
June 12, 2025 at 2:12 PM
In long-form content:
Use both metric and imperial measurements.
Since 95% of the world uses the metric system, including both helps make your content understandable to a global audience.
Use both metric and imperial measurements.
Since 95% of the world uses the metric system, including both helps make your content understandable to a global audience.
With long-form content:
Regularly remind viewers of what's at stake. This helps create a sense of fear that the creator might not achieve their goals.
Regularly remind viewers of what's at stake. This helps create a sense of fear that the creator might not achieve their goals.
June 11, 2025 at 2:06 PM
With long-form content:
Regularly remind viewers of what's at stake. This helps create a sense of fear that the creator might not achieve their goals.
Regularly remind viewers of what's at stake. This helps create a sense of fear that the creator might not achieve their goals.
With long-form content:
Viewers typically find characters interesting because:
- Perceived importance
- Have extraordinary skills or abilities.
- Unique character traits
Viewers typically find characters interesting because:
- Perceived importance
- Have extraordinary skills or abilities.
- Unique character traits
June 10, 2025 at 2:04 PM
With long-form content:
Viewers typically find characters interesting because:
- Perceived importance
- Have extraordinary skills or abilities.
- Unique character traits
Viewers typically find characters interesting because:
- Perceived importance
- Have extraordinary skills or abilities.
- Unique character traits
With long-form content:
When transitioning from one segment to another, jump straight into the action. Announcing what's about to happen gives viewers time to click off and get bored.
When transitioning from one segment to another, jump straight into the action. Announcing what's about to happen gives viewers time to click off and get bored.
June 9, 2025 at 2:06 PM
With long-form content:
When transitioning from one segment to another, jump straight into the action. Announcing what's about to happen gives viewers time to click off and get bored.
When transitioning from one segment to another, jump straight into the action. Announcing what's about to happen gives viewers time to click off and get bored.
In long-form content:
Keep the first act short in story-driven content. Instead of spending too much time on backstory, spread character development throughout the video to match pacing needs.
Keep the first act short in story-driven content. Instead of spending too much time on backstory, spread character development throughout the video to match pacing needs.
June 8, 2025 at 2:02 PM
In long-form content:
Keep the first act short in story-driven content. Instead of spending too much time on backstory, spread character development throughout the video to match pacing needs.
Keep the first act short in story-driven content. Instead of spending too much time on backstory, spread character development throughout the video to match pacing needs.
In long-form content:
Use shorter sentences to make it easier to follow what you're saying. Long, complex sentences with multiple ideas can be hard to follow, leading to retention losses.
Use shorter sentences to make it easier to follow what you're saying. Long, complex sentences with multiple ideas can be hard to follow, leading to retention losses.
June 7, 2025 at 2:03 PM
In long-form content:
Use shorter sentences to make it easier to follow what you're saying. Long, complex sentences with multiple ideas can be hard to follow, leading to retention losses.
Use shorter sentences to make it easier to follow what you're saying. Long, complex sentences with multiple ideas can be hard to follow, leading to retention losses.
In long-form content:
Silence can be a powerful editing tool.
Short moments without sound can create suspense and make viewers more eager for what comes next.
Silence can be a powerful editing tool.
Short moments without sound can create suspense and make viewers more eager for what comes next.
June 6, 2025 at 2:07 PM
In long-form content:
Silence can be a powerful editing tool.
Short moments without sound can create suspense and make viewers more eager for what comes next.
Silence can be a powerful editing tool.
Short moments without sound can create suspense and make viewers more eager for what comes next.
With long-form content:
Avoid long traveling transition scenes.
Instead, use quick 1-2 second shots of the start, the trip, and the arrival to keep retention high.
Avoid long traveling transition scenes.
Instead, use quick 1-2 second shots of the start, the trip, and the arrival to keep retention high.
June 5, 2025 at 2:05 PM
With long-form content:
Avoid long traveling transition scenes.
Instead, use quick 1-2 second shots of the start, the trip, and the arrival to keep retention high.
Avoid long traveling transition scenes.
Instead, use quick 1-2 second shots of the start, the trip, and the arrival to keep retention high.
In long-form content:
Avoid speaking unnaturally or overreacting to something simple.
Being too "theatrical" can feel inauthentic and disconnect viewers from you as a creator.
Avoid speaking unnaturally or overreacting to something simple.
Being too "theatrical" can feel inauthentic and disconnect viewers from you as a creator.
June 4, 2025 at 2:12 PM
In long-form content:
Avoid speaking unnaturally or overreacting to something simple.
Being too "theatrical" can feel inauthentic and disconnect viewers from you as a creator.
Avoid speaking unnaturally or overreacting to something simple.
Being too "theatrical" can feel inauthentic and disconnect viewers from you as a creator.
In long-form content:
Avoid teaser animations that look too much like the final product.
If there's no difference, it removes curiosity as it's too revealing, which can hurt retention.
Avoid teaser animations that look too much like the final product.
If there's no difference, it removes curiosity as it's too revealing, which can hurt retention.
June 3, 2025 at 2:05 PM
In long-form content:
Avoid teaser animations that look too much like the final product.
If there's no difference, it removes curiosity as it's too revealing, which can hurt retention.
Avoid teaser animations that look too much like the final product.
If there's no difference, it removes curiosity as it's too revealing, which can hurt retention.
In long-form content:
Avoid too many inside jokes or references to other videos.
They can make new viewers feel like outsiders, which hurts retention. Keep content widely appealing.
Avoid too many inside jokes or references to other videos.
They can make new viewers feel like outsiders, which hurts retention. Keep content widely appealing.
June 2, 2025 at 2:07 PM
In long-form content:
Avoid too many inside jokes or references to other videos.
They can make new viewers feel like outsiders, which hurts retention. Keep content widely appealing.
Avoid too many inside jokes or references to other videos.
They can make new viewers feel like outsiders, which hurts retention. Keep content widely appealing.
In long-form content:
Avoid white text on a black background for title screens.
It often leads to retention drops, so it's safer to use a more visual approach, such as white text on an animated background.
Avoid white text on a black background for title screens.
It often leads to retention drops, so it's safer to use a more visual approach, such as white text on an animated background.
June 1, 2025 at 2:02 PM
In long-form content:
Avoid white text on a black background for title screens.
It often leads to retention drops, so it's safer to use a more visual approach, such as white text on an animated background.
Avoid white text on a black background for title screens.
It often leads to retention drops, so it's safer to use a more visual approach, such as white text on an animated background.
In long-form content:
Change pacing regularly to keep people engaged.
Speed up during context-heavy moments to avoid boredom and slow down during moments of suspense. A mix keeps viewers interested.
Change pacing regularly to keep people engaged.
Speed up during context-heavy moments to avoid boredom and slow down during moments of suspense. A mix keeps viewers interested.
May 31, 2025 at 2:02 PM
In long-form content:
Change pacing regularly to keep people engaged.
Speed up during context-heavy moments to avoid boredom and slow down during moments of suspense. A mix keeps viewers interested.
Change pacing regularly to keep people engaged.
Speed up during context-heavy moments to avoid boredom and slow down during moments of suspense. A mix keeps viewers interested.
In long-form content:
Make sure the main creator has the most screen time.
This helps viewers understand whose story they're following and builds a stronger connection with them as the main character.
Make sure the main creator has the most screen time.
This helps viewers understand whose story they're following and builds a stronger connection with them as the main character.
May 30, 2025 at 2:06 PM
In long-form content:
Make sure the main creator has the most screen time.
This helps viewers understand whose story they're following and builds a stronger connection with them as the main character.
Make sure the main creator has the most screen time.
This helps viewers understand whose story they're following and builds a stronger connection with them as the main character.
In long-form content:
Optimize your intro for autoplay previews.
Make it visually engaging and representative of what viewers can expect to help them make better click decisions.
Optimize your intro for autoplay previews.
Make it visually engaging and representative of what viewers can expect to help them make better click decisions.
May 29, 2025 at 2:04 PM
In long-form content:
Optimize your intro for autoplay previews.
Make it visually engaging and representative of what viewers can expect to help them make better click decisions.
Optimize your intro for autoplay previews.
Make it visually engaging and representative of what viewers can expect to help them make better click decisions.
In long-form content:
Use subtle zooms in talking head videos.
This helps reduce static shots and improves visual engagement.
Use subtle zooms in talking head videos.
This helps reduce static shots and improves visual engagement.
May 28, 2025 at 2:05 PM
In long-form content:
Use subtle zooms in talking head videos.
This helps reduce static shots and improves visual engagement.
Use subtle zooms in talking head videos.
This helps reduce static shots and improves visual engagement.
In long-form content:
Use short, strong outros.
A quick and strong ending makes the video more memorable because of the peak-end rule.
Use short, strong outros.
A quick and strong ending makes the video more memorable because of the peak-end rule.
May 27, 2025 at 2:04 PM
In long-form content:
Use short, strong outros.
A quick and strong ending makes the video more memorable because of the peak-end rule.
Use short, strong outros.
A quick and strong ending makes the video more memorable because of the peak-end rule.
In long-form content:
Use L-cuts and J-cuts for smoother conversations.
Cutting hard between speakers can feel too abrupt; using different techniques makes the flow feel more natural and authentic.
Use L-cuts and J-cuts for smoother conversations.
Cutting hard between speakers can feel too abrupt; using different techniques makes the flow feel more natural and authentic.
May 26, 2025 at 2:06 PM
In long-form content:
Use L-cuts and J-cuts for smoother conversations.
Cutting hard between speakers can feel too abrupt; using different techniques makes the flow feel more natural and authentic.
Use L-cuts and J-cuts for smoother conversations.
Cutting hard between speakers can feel too abrupt; using different techniques makes the flow feel more natural and authentic.
In long-form content:
Use expert language wisely.
It's fine to use complex words to show credibility, but simplifying complex ideas makes your content easier to follow, which is great for audience retention.
Use expert language wisely.
It's fine to use complex words to show credibility, but simplifying complex ideas makes your content easier to follow, which is great for audience retention.
May 25, 2025 at 2:03 PM
In long-form content:
Use expert language wisely.
It's fine to use complex words to show credibility, but simplifying complex ideas makes your content easier to follow, which is great for audience retention.
Use expert language wisely.
It's fine to use complex words to show credibility, but simplifying complex ideas makes your content easier to follow, which is great for audience retention.
In long-form content:
Throw in small, unexpected moments.
A sudden twist or surprise advice keeps viewers interested and watching longer.
Throw in small, unexpected moments.
A sudden twist or surprise advice keeps viewers interested and watching longer.
May 24, 2025 at 2:02 PM
In long-form content:
Throw in small, unexpected moments.
A sudden twist or surprise advice keeps viewers interested and watching longer.
Throw in small, unexpected moments.
A sudden twist or surprise advice keeps viewers interested and watching longer.
In long-form content:
Not every story or video needs a deep life lesson by the end of it.
Some videos are just entertaining recollections of events that happen during a journey, and that's okay.
Not every story or video needs a deep life lesson by the end of it.
Some videos are just entertaining recollections of events that happen during a journey, and that's okay.
May 23, 2025 at 2:07 PM
In long-form content:
Not every story or video needs a deep life lesson by the end of it.
Some videos are just entertaining recollections of events that happen during a journey, and that's okay.
Not every story or video needs a deep life lesson by the end of it.
Some videos are just entertaining recollections of events that happen during a journey, and that's okay.
In long-form content:
Establish the goal or direction of the video early.
The goal isn't just to excite the viewer but to provide clarity on how each segment leads to the overall goal of the video.
Establish the goal or direction of the video early.
The goal isn't just to excite the viewer but to provide clarity on how each segment leads to the overall goal of the video.
May 22, 2025 at 2:04 PM
In long-form content:
Establish the goal or direction of the video early.
The goal isn't just to excite the viewer but to provide clarity on how each segment leads to the overall goal of the video.
Establish the goal or direction of the video early.
The goal isn't just to excite the viewer but to provide clarity on how each segment leads to the overall goal of the video.
In long-form content:
Don't introduce ad reads negatively.
If you make it sound like an interruption, viewers are more likely to leave.
Instead, integrate ads into the content with positive reasoning.
Don't introduce ad reads negatively.
If you make it sound like an interruption, viewers are more likely to leave.
Instead, integrate ads into the content with positive reasoning.
May 21, 2025 at 2:05 PM
In long-form content:
Don't introduce ad reads negatively.
If you make it sound like an interruption, viewers are more likely to leave.
Instead, integrate ads into the content with positive reasoning.
Don't introduce ad reads negatively.
If you make it sound like an interruption, viewers are more likely to leave.
Instead, integrate ads into the content with positive reasoning.