Hypothesis 2: They think more people will remember to cancel a $120 sub than a $12 sub, so they expect higher retention for some portion of year 2 at $12/month, for a slightly higher LTV??
Hypothesis 2: They think more people will remember to cancel a $120 sub than a $12 sub, so they expect higher retention for some portion of year 2 at $12/month, for a slightly higher LTV??