Manel Cruz Ruiz - CEO Centhylon
@manelcruzruiz.bsky.social
Marketing olfativo y experiencia de marca: cómo el aroma influye en la emoción, la percepción y la conexión entre marcas y personas a través del sentido más emocional, el olfato.
@thamatrix.bsky.social 1) Scent marketing is not “making it smell nice”
Scent marketing is not about adding perfume to a space.
It’s about designing emotions and memories through the sense of smell. A good scent doesn’t hide anything – it explains who you are as a brand. #ScentMarketing
Scent marketing is not about adding perfume to a space.
It’s about designing emotions and memories through the sense of smell. A good scent doesn’t hide anything – it explains who you are as a brand. #ScentMarketing
January 8, 2026 at 11:19 AM
@thamatrix.bsky.social 1) Scent marketing is not “making it smell nice”
Scent marketing is not about adding perfume to a space.
It’s about designing emotions and memories through the sense of smell. A good scent doesn’t hide anything – it explains who you are as a brand. #ScentMarketing
Scent marketing is not about adding perfume to a space.
It’s about designing emotions and memories through the sense of smell. A good scent doesn’t hide anything – it explains who you are as a brand. #ScentMarketing
#ScentMarketing #BrandExperience #SensoryBranding #CustomerExperience #MultisensoryExperience #ExperientialMarketing #ScentBranding
December 31, 2025 at 5:35 PM
Soy Manel Cruz, CEO de Centhylon. Trabajo en cómo el marketing olfativo ayuda a las marcas a crear experiencias memorables y diferenciarse de forma real.
Compartiré reflexiones, aprendizajes y casos sobre experiencia de marca, cliente y branding.
#MarketingOlfativo #ExperienciaDeMarca
Compartiré reflexiones, aprendizajes y casos sobre experiencia de marca, cliente y branding.
#MarketingOlfativo #ExperienciaDeMarca
December 24, 2025 at 11:54 AM
Soy Manel Cruz, CEO de Centhylon. Trabajo en cómo el marketing olfativo ayuda a las marcas a crear experiencias memorables y diferenciarse de forma real.
Compartiré reflexiones, aprendizajes y casos sobre experiencia de marca, cliente y branding.
#MarketingOlfativo #ExperienciaDeMarca
Compartiré reflexiones, aprendizajes y casos sobre experiencia de marca, cliente y branding.
#MarketingOlfativo #ExperienciaDeMarca