NDA with communities that generate ideas

The structure was changed and rewards were offered for success in time management in regards to releases

3D compute design toys

They seem to have a mix of all degrees of innovation. From incremental by improving products every year to radical new ideas of digital toys

Combining LEGO with popular culture by persuing licensing deals

Both idea generation and selection are open to crowdsourcing and a community platform

I thought it was interesting that LEGO use crowdsourcing and generate ideas from their community to generate ideas and then allow that community to vote to the best as part of the idea selection process