I "should" win this 🎾 match. I "shouldn't" win this match."

Not really. Thinking this way is an issue.

“Should statements” set strong expectations for what is about to happen.

For example, when you enter a match thinking you should win, every mistake you make feels magnified.

This is cool.

The Australian Open is on! Where is the Aus Open content?!

FAA is pumping it up! I don't wanna jinx it.... but would love to see some solid play this year from him.

You’re about to play a match.

You can focus on one of these 3 goals:

A) Win at all costs.
B) Crosscourt on every ball.
C) Keep unforced errors below 5.

Which is best for performance?

Decades of sports psychology research show one as the winner.

Answer in thread. Don’t cheat.

Are you looking for a guru tennis coach to save you?

In pedagogy, there is the idea of the sage on the stage vs. the guide on the side. It’s a similar concept in tennis teaching.

So many club & rec players think that a guru coach is all that’s missing to transform their game.

The Under-14s Champ 🎾

Let’s call him Steven.

He wins everything.

He’s known around the local tournament circuit as that kid who always makes it to the finals or takes home the silverware.

Are you being honest with yourself as a tennis player?

Most players aren’t—and it’s holding them back.

What do I mean?

Well, do you let outside opinions—like your tennis friends’ jokes or judgments—affect how you approach your preparation, practice, or match routines?

Ever hear this?

“You’ve reached your natural peak in tennis. Improvement isn't possible from here—it’s about talent.”

This mindset sucks. Here’s why the idea of a “natural ceiling” is flawed—and how you can actually break past it. (feat. Talent is Overrated)

Defend with underspin! ("Slice" is the wrong term)

We’ve all seen players like Steffi Graf, Roger Federer, or today, names like Dan Evans and Grigor Dimitrov, use their underspin to slow down the ball and float it deep into the court.

And here's the thing:

"The Ultimate Secret to Improving Your Tennis. Get Access for Only $47."

Don't be a gullible fool.

The truth is, in tennis as in many fields of high performance, there are no magic pills or instant fixes.

Routines are *essential* to performing your best on the tennis court.

They can help you:

- Reset after mistakes
- Refocus under pressure
- Play your best—one point at a time

(Lauer & Chung, 2010)

A *big* mistake tennis players make?

Focusing on technique when playing matches.

Here's what the sports psychology literature says:

Researching and reading into Cognitive Anxiety and why it occurs in tennis players.

Seems that there's a relation to threat-appraisal—or, rather, whether athletes view events as threats or challenges.

As a sufferer myself, I'm extremely fascinated by this.

Confidence in tennis matches comes through preparation.

Challenging, specific, deliberate preparation.

It’s not some elusive quality reserved for “gifted” players.

So next time you're lacking confidence before your matches, ask yourself:

"Have I truly prepared well?"

Are your emotions sabotaging your tennis?

Here’s why trusting how you feel on the court might be holding you back—and how statistics can show the truth.

[Start here 📌]

“Evidence-Based Tennis Coaching.”

Sounds wanky, I know.

But what does it mean?

Well, tennis coaching is the wild, wild west... there are brilliant tennis coaches out there. But some are making up shit to sell to thousands of unsuspecting viewers.