The Makeup Museum
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makeupmuseum.org
The Makeup Museum
@makeupmuseum.org
Where cosmetics and art intersect. Exhibiting, preserving and researching makeup from all eras and cultures. Est. 2008. Posts by the founder/curator.

https://makeupmuseum.org
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This article has been with me for days. Ditto for the phrase “change the narrative”, which I heard from a Black curator giving an IG talk on vintage compacts. My brain is in overdrive with new possibilities....
Reposted by The Makeup Museum
My latest publication 'The gender bias in NIVEA® sunscreen advertisements in Sweden: A transhistorical perspective' is now out with Critical Studies in Fashion and Beauty. Co-authored with Lame Kenalemang-Palm.

doi.org/10.1386/csfb...

@makeupmuseum.org @lucyjanesantos.bsky.social
The gender bias in NIVEA® sunscreen advertisements in Sweden: A transhistorical perspective | Intellect
This article explores gender bias in NIVEA® sunscreen advertisements through a transhistorical lens, using multimodal critical discourse analysis to interrogate their linguistic and semiotic features ...
doi.org
December 17, 2025 at 5:52 PM
Deliriously excited for this very special issue! Thank you for the opportunity to contribute an article!
November 5, 2025 at 9:08 PM
It’s here! My very first journal article (and peer reviewed, at that!) Huge thanks to @drlaurenalexohagan.bsky.social and @lucyjanesantos.bsky.social for being such amazing editors. 🙏👏 doi.org/10.1108/JHRM...
October 9, 2025 at 1:05 PM
Reposted by The Makeup Museum
📙 Bluesky is the only platform where I haven’t circulated my book, as I’d recently joined and was waiting for the physical copy. So here it is (last book post, I promise) 📙

☀️ Sunbed in Britain: Tanning Culture from Fad to Fear is free to download via: dx.doi.org/10.5040/9781...
October 8, 2025 at 11:05 AM
Reposted by The Makeup Museum
The latest paper in our Selling Beauty special issue has now been published. Jeaney Yip and colleagues explore Indonesian beauty ideals through the ads of local beauty brand, Mustika Ratu. You can read it here:

doi.org/10.1108/JHRM...

#beauty #cosmetics #marketing

@lucyjanesantos.bsky.social
August 26, 2025 at 9:31 AM
Reposted by The Makeup Museum
So excited to launch Selling Beauty: Historical Perspectives on the Marketing of Cosmetics and Makeup with this online event.

If you want to attend please do email me via my website www.lucyjanesantos.com (I haven’t set up age verification on this so no DMs)
August 8, 2025 at 8:22 PM
I’m in my happy place - spent the Museum’s 17th (!) anniversary today working on the Flutter exhibition. 😅
August 7, 2025 at 6:15 PM
In honor of the recently opened Blusher exhibition, for National Lipstick Day here is a delightful ca. 1940s lipstick “palette” from the Fuller Brush Co., which I included in my essay in the exhibition catalog. 🎨💄
July 29, 2025 at 9:15 PM
It’s been a while since we’ve seen what’s in the ole MM Mailbag! Check out some inquiries the Makeup Museum has received. makeupmuseum.org/mm-mailbag-a...
MM Mailbag: a novel vintage mascara, lions and more - The Makeup Museum: Where Cosmetics & Art Intersect
There have been well over 150 inquiries since the last time I shared what’s in the ole Makeup Museum mailbag so I’m just highlighting a handful of the more interesting ones, along with some not-so-nic...
makeupmuseum.org
July 27, 2025 at 3:06 PM
Saving this for an upcoming installment of Makeup as Muse! 💖💄🎨
Circe Irasema blends cosmetics and the cosmos in her vibrant wooden sculptures that explore the links between beauty and materials.

www.thisiscolossal.com/2025/07/circ...
July 26, 2025 at 3:29 PM
“Blusher: Art, Makeup, Materiality” is now open at Leicester Gallery at De Montfort University! Read more about it and the Makeup Museum’s contribution to the exhibition catalog. makeupmuseum.org/new-exhibiti...
New Exhibition: Blusher - The Makeup Museum: Where Cosmetics & Art Intersect
So pleased to announce the opening of “Blusher: Art, Makeup, Materiality” at Leicester Gallery at De Montfort University! Expertly curated by scholar and artist (and CHMSN member) Cathy Lomax, the exh...
makeupmuseum.org
July 12, 2025 at 8:17 PM
Not exactly sure where I was going with this, but here are some (possibly incoherent) thoughts on pink and blue packaging and cloud beauty. makeupmuseum.org/trending-wha...
Trending: What's Pink and Blue and Cloudy All Over? - The Makeup Museum: Where Cosmetics & Art Intersect
While visiting my parents in Pennsylvania last spring, I stumbled across a blue raspberry soda in a local supermarket. I bought it on a whim, and the flavor quickly morphed into a full-blown obsession...
makeupmuseum.org
July 10, 2025 at 7:10 PM
Reposted by The Makeup Museum
The fourth article in our Selling Beauty special issue has now been published! Sridevi Gopakumar & Madhava Priya Dananjayan examine greenwashing tactics in both historical & contemporary cosmetic advertisements:

www.emerald.com/insight/cont...

@lucyjanesantos.bsky.social
Can nature sell beauty? Historicising cosmetic advertising and its modern greenwashing parallels | Emerald Insight
1
www.emerald.com
June 9, 2025 at 7:31 AM
Reposted by The Makeup Museum
The third paper in our Selling Beauty special issue is now out. Anya Griffiths explores advertisements for cosmetics and medicines in The Morning Chronicle, 1800-1810. Read more here:

www.emerald.com/insight/cont...

@lucyjanesantos.bsky.social

#advertisements #marketing #cosmetics #beauty
“Preserving the health, add to which an irresistible personal beauty”: advertisements for cosmetics and medicines in The Morning Chronicle, 1800-1810 | Emerald Insight
1
www.emerald.com
May 7, 2025 at 7:14 AM
The Made in Chicago Museum has a history of Dr. F. Formaneck Co, the company that produced an early eyelash treatment called Eye-Lash-Ine. I was always curious about the history! www.madeinchicagomuseum.com/single-post/...
Dr. F. Formaneck Co., est. 1903 - Made-in-Chicago Museum
A history of the Dr. Frederick Formaneck Company, part of our growing archive of exclusive research dedicated to key 20th century Chicago manufacturers.
www.madeinchicagomuseum.com
May 2, 2025 at 12:56 PM
New blog post: Mona Manet cosmetics. It’s a tragic but important story. makeupmuseum.org/a-life-in-se...
February 27, 2025 at 4:53 PM
MM Musings, vol. 30: on problematic objects. Would love some guidance and insight on this topic! Check it out at the website and share your thoughts. makeupmuseum.org/mm-musings-v...
MM Musings, vol. 30: on problematic objects - Makeup Museum: Where Cosmetics & Art Intersect
Makeup Museum (MM) Musings is a series that examines a broad range of museum topics as they relate to the preservation, research and exhibition of cosmetics, along with my vision for a physical Makeup...
makeupmuseum.org
February 22, 2025 at 4:56 PM
📣WE ARE LIVE! Phase 1 of the Makeup Museum’s website redesign is here. Ironing out a few wrinkles, particularly on mobile, but it’s mostly done. Thrilled with how it turned out! 🥹Onto phase 2: getting the collection fully digitized.
https://makeupmuseum.org
February 21, 2025 at 8:19 PM
Symposium at Yale tomorrow on the 17th century painting “Two Women Wearing Cosmetic Patches”! 😱 Features presentations by @profjill_burke, @eringriffey and @KatieAske. Looks amazing and will be live-streamed for those who can’t make it in person....
February 21, 2025 at 8:19 PM
2 weeks ago today I had the honor of presenting my paper, “Makeup Design, Compulsory Beauty and the Modern American Woman, 1920-1960” at the @WomensHistNet conference! Here are some of the Makeup Museum’s objects that were featured.
February 21, 2025 at 8:19 PM
Ooh, there’s a new book out on Elizabeth Arden! I perused it through Google books preview. Among other interesting research, it agrees with the previous findings of @lucyjanesantos_ that Arden did not, in fact, hand out lipsticks to suffragettes....
February 21, 2025 at 8:19 PM
As if I don’t have enough projects, moving all the Makeup Museum’s objects to a new home has been added to the list b/c…WE BOUGHT A HOUSE!Finally out of B’more city to a safer, quiet area. And so much more storage room for the Museum’s ever growing collection. 💖😍🏡
February 21, 2025 at 8:19 PM
Blog will continue being quiet, but for good reasons: 1 journal article, 2 papers for conferences, 2 book chapters and 3 grant proposals are all due in the next 4.5 months. Oh, and managing the museum’s website redesign. 🤪
February 21, 2025 at 8:19 PM