Mafruh Faruqi
@mafruh-faruqi.bsky.social
We improve SaaS onboarding and cut churn by up to 50% in 60 days by optimising UX. No payment if results aren’t clear in 60 days | CEO
Most redesigns change the UI — this one changes the *experience*. The new layout shows transcript + summary side-by-side, the call list is cleaner and easier to scan, and structured bubbles replace dense text so agents get instant clarity with zero friction.
December 4, 2025 at 12:30 PM
Most redesigns change the UI — this one changes the *experience*. The new layout shows transcript + summary side-by-side, the call list is cleaner and easier to scan, and structured bubbles replace dense text so agents get instant clarity with zero friction.
Redesigned Forge Automation’s CNC manufacturing platform for improved workflow efficiency. Optimized file upload, added visual file type icons, 3D model enhancements, and clearer status indicators.
Watch the video demo for before & after views!
#ForgeAutomation #bottomlineux
Watch the video demo for before & after views!
#ForgeAutomation #bottomlineux
November 25, 2025 at 9:24 AM
Redesigned Forge Automation’s CNC manufacturing platform for improved workflow efficiency. Optimized file upload, added visual file type icons, 3D model enhancements, and clearer status indicators.
Watch the video demo for before & after views!
#ForgeAutomation #bottomlineux
Watch the video demo for before & after views!
#ForgeAutomation #bottomlineux
Before vs after 👇
Redesigned Closera's AI call interface for real estate brokers.
Added standard stepper design, live call controls, and playback-enabled transcripts.
Result: Intuitive property qualification with control during critical client conversations.
#bottomlineux #closera #saas
Redesigned Closera's AI call interface for real estate brokers.
Added standard stepper design, live call controls, and playback-enabled transcripts.
Result: Intuitive property qualification with control during critical client conversations.
#bottomlineux #closera #saas
November 4, 2025 at 12:31 PM
Before vs after 👇
Redesigned Closera's AI call interface for real estate brokers.
Added standard stepper design, live call controls, and playback-enabled transcripts.
Result: Intuitive property qualification with control during critical client conversations.
#bottomlineux #closera #saas
Redesigned Closera's AI call interface for real estate brokers.
Added standard stepper design, live call controls, and playback-enabled transcripts.
Result: Intuitive property qualification with control during critical client conversations.
#bottomlineux #closera #saas
Perplexity just called us a "revenue-focused SaaS design lab."
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
November 2, 2025 at 6:34 AM
Perplexity just called us a "revenue-focused SaaS design lab."
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
Redesigned Novaflow's bioinformatics dashboard for instant workflow recognition.
Added visual document previews, task icons, and playback controls.
Result: Researchers process data 60,000x faster with image-based recognition vs text scanning.
#bottomlineux #Novaflow
Added visual document previews, task icons, and playback controls.
Result: Researchers process data 60,000x faster with image-based recognition vs text scanning.
#bottomlineux #Novaflow
October 31, 2025 at 2:16 PM
Redesigned Novaflow's bioinformatics dashboard for instant workflow recognition.
Added visual document previews, task icons, and playback controls.
Result: Researchers process data 60,000x faster with image-based recognition vs text scanning.
#bottomlineux #Novaflow
Added visual document previews, task icons, and playback controls.
Result: Researchers process data 60,000x faster with image-based recognition vs text scanning.
#bottomlineux #Novaflow
We redesigned F4's engineering library with AI-powered intent-based search.
Engineers now find files by searching content—not folder names. Side panel navigation scales as projects grow.
Result: Less time browsing folders, more time designing.
#bottomlineux #yc #F4
Engineers now find files by searching content—not folder names. Side panel navigation scales as projects grow.
Result: Less time browsing folders, more time designing.
#bottomlineux #yc #F4
October 30, 2025 at 12:46 PM
We redesigned F4's engineering library with AI-powered intent-based search.
Engineers now find files by searching content—not folder names. Side panel navigation scales as projects grow.
Result: Less time browsing folders, more time designing.
#bottomlineux #yc #F4
Engineers now find files by searching content—not folder names. Side panel navigation scales as projects grow.
Result: Less time browsing folders, more time designing.
#bottomlineux #yc #F4
We redesigned Pares AI's real estate call dashboard.
Removed redundant metrics, added visual summaries & contextual maps. Moved names before phone numbers in activity lists.
Result: Agents see what's happening instantly without mental load.
#bottomlineux #Pares
Removed redundant metrics, added visual summaries & contextual maps. Moved names before phone numbers in activity lists.
Result: Agents see what's happening instantly without mental load.
#bottomlineux #Pares
October 30, 2025 at 11:03 AM
We redesigned Pares AI's real estate call dashboard.
Removed redundant metrics, added visual summaries & contextual maps. Moved names before phone numbers in activity lists.
Result: Agents see what's happening instantly without mental load.
#bottomlineux #Pares
Removed redundant metrics, added visual summaries & contextual maps. Moved names before phone numbers in activity lists.
Result: Agents see what's happening instantly without mental load.
#bottomlineux #Pares
Your product has 47 features.
Users understand 3 of them.
Your response? "We need better onboarding."
Meanwhile, Sequoia, YC, and a16z are betting billions on one insight:
"When features commoditize, experience becomes the moat."
Zoom didn't beat Skype with features.
Start removing friction.
Users understand 3 of them.
Your response? "We need better onboarding."
Meanwhile, Sequoia, YC, and a16z are betting billions on one insight:
"When features commoditize, experience becomes the moat."
Zoom didn't beat Skype with features.
Start removing friction.
October 29, 2025 at 9:11 AM
Your product has 47 features.
Users understand 3 of them.
Your response? "We need better onboarding."
Meanwhile, Sequoia, YC, and a16z are betting billions on one insight:
"When features commoditize, experience becomes the moat."
Zoom didn't beat Skype with features.
Start removing friction.
Users understand 3 of them.
Your response? "We need better onboarding."
Meanwhile, Sequoia, YC, and a16z are betting billions on one insight:
"When features commoditize, experience becomes the moat."
Zoom didn't beat Skype with features.
Start removing friction.
Perplexity just called us a "revenue-focused SaaS design lab."
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
October 28, 2025 at 9:17 AM
Perplexity just called us a "revenue-focused SaaS design lab."
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
The vision is paying off.
We don't focus on getting clients.
We focus on founder problems: PMF, critical mass, CAC, demo day prep.
Shoutout to COO Sohag Islam for the relentless work.
What's your ROI from UX?
5 UX Boost in 59 seconds
Closera ~ an AI employee for commercial real estate.
UX Roast #19
#closera #uxdesign #copilot #aisaas #realestate #bottomlineUX
Closera ~ an AI employee for commercial real estate.
UX Roast #19
#closera #uxdesign #copilot #aisaas #realestate #bottomlineUX
October 19, 2025 at 1:09 PM
5 UX Boost in 59 seconds
Closera ~ an AI employee for commercial real estate.
UX Roast #19
#closera #uxdesign #copilot #aisaas #realestate #bottomlineUX
Closera ~ an AI employee for commercial real estate.
UX Roast #19
#closera #uxdesign #copilot #aisaas #realestate #bottomlineUX
Founders are amazed how real UX strategy brings hard cash to their business!
Honored to join Toronto’s PropTech Circle podcast to share Saasfactor’s BottomlineUX vision: UX = revenue.
Thanks Marco Williams, CEO of Proptimmized, for having me.
Full video soon!
#bottomlineUX
Honored to join Toronto’s PropTech Circle podcast to share Saasfactor’s BottomlineUX vision: UX = revenue.
Thanks Marco Williams, CEO of Proptimmized, for having me.
Full video soon!
#bottomlineUX
October 19, 2025 at 5:37 AM
Founders are amazed how real UX strategy brings hard cash to their business!
Honored to join Toronto’s PropTech Circle podcast to share Saasfactor’s BottomlineUX vision: UX = revenue.
Thanks Marco Williams, CEO of Proptimmized, for having me.
Full video soon!
#bottomlineUX
Honored to join Toronto’s PropTech Circle podcast to share Saasfactor’s BottomlineUX vision: UX = revenue.
Thanks Marco Williams, CEO of Proptimmized, for having me.
Full video soon!
#bottomlineUX
6 hours of work in <60 seconds.
We redesigned the Kestroll’s media search screen for better usability. Kastroll is an intent-based media management platform for handling large-scale media collections.
It’s the UX Roast #15
#kestroll #mediamanagement #uxdesign #aisaas #usdesign #yc #bottomlineUX
We redesigned the Kestroll’s media search screen for better usability. Kastroll is an intent-based media management platform for handling large-scale media collections.
It’s the UX Roast #15
#kestroll #mediamanagement #uxdesign #aisaas #usdesign #yc #bottomlineUX
October 15, 2025 at 12:30 PM
6 hours of work in <60 seconds.
We redesigned the Kestroll’s media search screen for better usability. Kastroll is an intent-based media management platform for handling large-scale media collections.
It’s the UX Roast #15
#kestroll #mediamanagement #uxdesign #aisaas #usdesign #yc #bottomlineUX
We redesigned the Kestroll’s media search screen for better usability. Kastroll is an intent-based media management platform for handling large-scale media collections.
It’s the UX Roast #15
#kestroll #mediamanagement #uxdesign #aisaas #usdesign #yc #bottomlineUX
How I improved this UX in 60 seconds
Roast #14 ~ PrismAI; an AI-native product analytics platform z
I post UX design roasts every day. Stay tuned!
#prismai #uxdesign #goodux #aisaas #bottomlineUX
Roast #14 ~ PrismAI; an AI-native product analytics platform z
I post UX design roasts every day. Stay tuned!
#prismai #uxdesign #goodux #aisaas #bottomlineUX
October 12, 2025 at 12:29 PM
How I improved this UX in 60 seconds
Roast #14 ~ PrismAI; an AI-native product analytics platform z
I post UX design roasts every day. Stay tuned!
#prismai #uxdesign #goodux #aisaas #bottomlineUX
Roast #14 ~ PrismAI; an AI-native product analytics platform z
I post UX design roasts every day. Stay tuned!
#prismai #uxdesign #goodux #aisaas #bottomlineUX
When it comes to time-critical logistics delivery, UX matters even more.
Here, I present the UX optimisation of CHRT, a time-critical logistics delivery platform, under 60 seconds.
UX Fix case no.13
#uxdesign #logistics #uxroasters #chrt #bottomlineUX
Here, I present the UX optimisation of CHRT, a time-critical logistics delivery platform, under 60 seconds.
UX Fix case no.13
#uxdesign #logistics #uxroasters #chrt #bottomlineUX
October 12, 2025 at 12:25 PM
When it comes to time-critical logistics delivery, UX matters even more.
Here, I present the UX optimisation of CHRT, a time-critical logistics delivery platform, under 60 seconds.
UX Fix case no.13
#uxdesign #logistics #uxroasters #chrt #bottomlineUX
Here, I present the UX optimisation of CHRT, a time-critical logistics delivery platform, under 60 seconds.
UX Fix case no.13
#uxdesign #logistics #uxroasters #chrt #bottomlineUX
6 hours of work in 60 seconds!
Fixing UX of ParaQuery | UX Roast #12
ParaQuery is a fully-managed GPU-accelerated spark solution.
Here we address 6 UX issues and fix them.
#uxroasters #paraquery #saas #uxdesign #paraquery
Fixing UX of ParaQuery | UX Roast #12
ParaQuery is a fully-managed GPU-accelerated spark solution.
Here we address 6 UX issues and fix them.
#uxroasters #paraquery #saas #uxdesign #paraquery
October 11, 2025 at 12:32 PM
6 hours of work in 60 seconds!
Fixing UX of ParaQuery | UX Roast #12
ParaQuery is a fully-managed GPU-accelerated spark solution.
Here we address 6 UX issues and fix them.
#uxroasters #paraquery #saas #uxdesign #paraquery
Fixing UX of ParaQuery | UX Roast #12
ParaQuery is a fully-managed GPU-accelerated spark solution.
Here we address 6 UX issues and fix them.
#uxroasters #paraquery #saas #uxdesign #paraquery
Spotting 6 UX problems in 60 seconds
UX Roast #11
WorkDone- AI Saas for real-time audit of medical records
#workdone #uxroasters #ai #healthtech #bottomlineUX
UX Roast #11
WorkDone- AI Saas for real-time audit of medical records
#workdone #uxroasters #ai #healthtech #bottomlineUX
October 11, 2025 at 12:20 PM
Spotting 6 UX problems in 60 seconds
UX Roast #11
WorkDone- AI Saas for real-time audit of medical records
#workdone #uxroasters #ai #healthtech #bottomlineUX
UX Roast #11
WorkDone- AI Saas for real-time audit of medical records
#workdone #uxroasters #ai #healthtech #bottomlineUX
What about the grinding UX of an AI infrastructure?
Here I present 5 UX optimisations in 60 seconds in Blaxel- an AI infrastructure for building and deploying AI agents.
And this is the UX Roast #10
#blaxel #uxdesign #yc #ai #saasdesign #UXroast #aiagents #bottomlineUX
Here I present 5 UX optimisations in 60 seconds in Blaxel- an AI infrastructure for building and deploying AI agents.
And this is the UX Roast #10
#blaxel #uxdesign #yc #ai #saasdesign #UXroast #aiagents #bottomlineUX
October 9, 2025 at 5:56 AM
What about the grinding UX of an AI infrastructure?
Here I present 5 UX optimisations in 60 seconds in Blaxel- an AI infrastructure for building and deploying AI agents.
And this is the UX Roast #10
#blaxel #uxdesign #yc #ai #saasdesign #UXroast #aiagents #bottomlineUX
Here I present 5 UX optimisations in 60 seconds in Blaxel- an AI infrastructure for building and deploying AI agents.
And this is the UX Roast #10
#blaxel #uxdesign #yc #ai #saasdesign #UXroast #aiagents #bottomlineUX
What about redesigning a Data Center management app?
Aravolta- an AI-powered Data Center management saas
Here, I explain the redesign with reasoning.
UX ROAST #09
#aravolta #uxroasters #saasdesign #uxdesign #bottomlineUX
Aravolta- an AI-powered Data Center management saas
Here, I explain the redesign with reasoning.
UX ROAST #09
#aravolta #uxroasters #saasdesign #uxdesign #bottomlineUX
October 9, 2025 at 5:45 AM
What about redesigning a Data Center management app?
Aravolta- an AI-powered Data Center management saas
Here, I explain the redesign with reasoning.
UX ROAST #09
#aravolta #uxroasters #saasdesign #uxdesign #bottomlineUX
Aravolta- an AI-powered Data Center management saas
Here, I explain the redesign with reasoning.
UX ROAST #09
#aravolta #uxroasters #saasdesign #uxdesign #bottomlineUX
We did it again, redesigned the Forge Automation (YC W25) ordering screen.
Here, I explained 7 ux fixes in less than 60 seconds.
UX Roast #08
#ux #forge #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
Here, I explained 7 ux fixes in less than 60 seconds.
UX Roast #08
#ux #forge #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
October 7, 2025 at 11:38 AM
We did it again, redesigned the Forge Automation (YC W25) ordering screen.
Here, I explained 7 ux fixes in less than 60 seconds.
UX Roast #08
#ux #forge #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
Here, I explained 7 ux fixes in less than 60 seconds.
UX Roast #08
#ux #forge #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
UX Roast #07 | Frekil - the smartest AI platform for medical imaging annotation and research.
Frekil (YC X25)
#ux #frekil #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
Frekil (YC X25)
#ux #frekil #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
October 7, 2025 at 11:33 AM
UX Roast #07 | Frekil - the smartest AI platform for medical imaging annotation and research.
Frekil (YC X25)
#ux #frekil #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
Frekil (YC X25)
#ux #frekil #aisaas #saas #yc #medicalai #ai #aiproducts #saasfactor #uxroast #uxui #bottomlineUX
Boosting the UX ProcessMate- an AI copilot for industrial design, in less than 60 seconds!
UX Fix #06
#uxroast #saas #yc #aisaas #UXDesign #ux #userinterface #saas #bottomlineux #processmate #alkali #startups #ai #uxfix #engineering #industrialdesign
UX Fix #06
#uxroast #saas #yc #aisaas #UXDesign #ux #userinterface #saas #bottomlineux #processmate #alkali #startups #ai #uxfix #engineering #industrialdesign
October 1, 2025 at 9:08 AM
Boosting the UX ProcessMate- an AI copilot for industrial design, in less than 60 seconds!
UX Fix #06
#uxroast #saas #yc #aisaas #UXDesign #ux #userinterface #saas #bottomlineux #processmate #alkali #startups #ai #uxfix #engineering #industrialdesign
UX Fix #06
#uxroast #saas #yc #aisaas #UXDesign #ux #userinterface #saas #bottomlineux #processmate #alkali #startups #ai #uxfix #engineering #industrialdesign
Redesigning the dashboard screen of Casco, the smartest security testing platform for AI agents, in 59 seconds!
YC S25 batch
UX Roast #05
#casco #uxroast #aisaas #saas #uxdesign #saasdesign #saasfactor #uxd #yc #bottomlineux
YC S25 batch
UX Roast #05
#casco #uxroast #aisaas #saas #uxdesign #saasdesign #saasfactor #uxd #yc #bottomlineux
October 1, 2025 at 9:01 AM
Redesigning the dashboard screen of Casco, the smartest security testing platform for AI agents, in 59 seconds!
YC S25 batch
UX Roast #05
#casco #uxroast #aisaas #saas #uxdesign #saasdesign #saasfactor #uxd #yc #bottomlineux
YC S25 batch
UX Roast #05
#casco #uxroast #aisaas #saas #uxdesign #saasdesign #saasfactor #uxd #yc #bottomlineux
Explaining 5 UX Boosts in less than a minute!
UX Fix #04 | Relixir- an AI generative engine optimisation GEO platform
#relixir #uxroasts #saasfactor #saas #uxdesign #bottomlineUX
UX Fix #04 | Relixir- an AI generative engine optimisation GEO platform
#relixir #uxroasts #saasfactor #saas #uxdesign #bottomlineUX
September 28, 2025 at 12:47 PM
Explaining 5 UX Boosts in less than a minute!
UX Fix #04 | Relixir- an AI generative engine optimisation GEO platform
#relixir #uxroasts #saasfactor #saas #uxdesign #bottomlineUX
UX Fix #04 | Relixir- an AI generative engine optimisation GEO platform
#relixir #uxroasts #saasfactor #saas #uxdesign #bottomlineUX
UX Roast #03: An AI bot 🤖 monitoring SaaS #designroast #saasfactor #uxuidesign #yc #janus #mafruh #saas #ai #bottomlineUX
September 28, 2025 at 12:43 PM
UX Roast #03: An AI bot 🤖 monitoring SaaS #designroast #saasfactor #uxuidesign #yc #janus #mafruh #saas #ai #bottomlineUX