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madewithlove.com
madewithlove
@madewithlove.com
Enhancing software, elevating teams.
Madewithlove steps in when others step out. We enhance legacy code and elevate tech teams to set you up for long-term success.
"Of course your product is AI-based. There is no need mention this anymore."
The End of “AI-powered”
Of course your product is AI-based. There is no need mention this anymore. Tech loves a fashionable label. Web 2.0 had its moment, then mobile, then the cloud. Do not tell me your product uses AI. Te...
madewithlove.com
November 20, 2025 at 11:31 AM
What will the state of AI be like in a year's time? Here are Mike Veerman's predictions of what major things will happen next in AI.
What will the state of AI be like by this time next year?
What will the state of AI be like in a year's time? Here are Mike Veerman's predictions of what major things will happen next in AI
madewithlove.com
November 12, 2025 at 10:04 AM
"The most common mistake in mobile product launches is assuming the app store submission process is routine. It isn’t. From mismatched requirements between Apple and Google to last-minute policy changes, this is where launch plans unravel."
The challenges and gotchas of app store releases
The most common mistake in mobile product launches is assuming the app store submission process is routine. It isn’t. From mismatched requirements between Apple and Google to last-minute policy change...
madewithlove.com
September 22, 2025 at 11:24 AM
"What's the difference between a true AI agent and a chatbot, though? It's far more than just marketing; it's about capabilities."
From chatbots to AI agents: What do you need to know?
AI agents aren’t just chatbots. They observe, plan, and act to solve problems across systems. Powerful for workflows but costly and prone to errors, their value comes from tackling focused business pr...
madewithlove.com
September 17, 2025 at 11:48 AM
Legacy vs technical debt: how investors can spot hidden risks in software products. #SaaS #startups #venturecapital #investors
Legacy vs technical debt: how investors can spot hidden risks in software products
What can investors do about legacy code to prevent your startup from failure? What is the difference between legacy and technical debt?
madewithlove.com
September 9, 2025 at 9:00 AM
What should tech companies do to hire a more diverse workforce?
What should tech companies do to hire a more diverse workforce?
Building diverse tech teams takes more than good intentions. From job ads and interviews to flexible work and international hiring, discover how we try to embed inclusion into every stage of the hirin...
madewithlove.com
August 22, 2025 at 2:11 PM
Being a CTO often feels like standing alone at the top of a mountain, except you’re also supposed to map the path, build the gear, and keep everyone alive.

A sounding board is a tool that keeps you from making the wrong call.
CTO sounding board: our new leadership mentoring service for SaaS CTOs and tech leaders
We often see competent technical leaders struggling to balance responsibilities in growing software teams. To help them, we now offer coaching and mentoring for SaaS CTOs with our new CTO Sounding…
madewithlove.com
July 24, 2025 at 12:30 PM
The hardest part of software refactoring is... the mindset.
July 22, 2025 at 10:31 AM
The best technical leaders create space for feedback, testing, and reflection.
That’s how you move fast, without breaking your team, your product, or your users’ trust.
July 18, 2025 at 8:07 AM
We’ve helped dozens of teams stuck in the frontend rewrite cycle.

The culprit? Lack of frontend leadership, underestimation of complexity, and a belief that new code equals better code.

We help startups embrace sustainable growth, even in their UI layer.
July 16, 2025 at 6:07 AM
Here’s a truth: AI tools make developers faster, but they don’t make agencies richer. In fact, they might do the opposite.

Every time your AI pair programmer crunches a ticket in half the time, you’re left with half the billable hours, and the same Visa charges from OpenAI.
July 11, 2025 at 8:07 AM
Startups without technical founders often call us too late, when the microservices are already tangled and the AWS bill makes their eyes water.
But this can be avoided.
🌶️ SaaS startups should never use microservices. Like, never-ever.
Many SaaS startups over-engineer their architecture with microservices. Here's why that's usually a costly mistake—and what to do instead.
madewithlove.com
June 26, 2025 at 12:22 PM
"Clean code does not guarantee value. Dirty code does not guarantee failure. What matters is whether the software solves a problem, creates a behaviour or builds a habit."
#AI #coding #software #development #SaaS #dev #startups #startup #founders
AI writes bad code, but what if that’s the good news?
Should engineers fear messy AI code or embrace it as a tool for fast product validation? This story reveals why your cleanest code might not be your most valuable contribution. Why founders will use A...
madewithlove.com
June 17, 2025 at 11:23 AM
"The enshittification of the internet".
Are you building value or friction?"
The enshittification of the internet: are you building value or friction?
AI agents shouldn’t become CAPTCHA solvers: discover how monetisation-driven UX patterns have turned the web into a hostile environment and what honest design can do to reverse the trend.
madewithlove.com
June 3, 2025 at 1:32 PM
Why do engineering teams keep rewriting frontends?
Why frontend rewrites are more common than refactors
Why do engineering teams keep rewriting frontends? Let’s explore the leadership bias and tech churn that makes refactors feel harder—yet ultimately more sustainable.
madewithlove.com
May 23, 2025 at 1:23 PM
"Three cursors walk into a codebase"
A cautionary tale about interns, AI tools, and outsourcing delivering 80% of a project—leaving internal teams with the clean-up.
Three cursors walk into a codebase
A cautionary tale about interns, AI tools, and outsourcing delivering 80% of a project—leaving internal teams with the clean-up. Learn why shortcuts often come with hidden costs.
madewithlove.com
May 14, 2025 at 11:18 AM
Another early-stage SaaS founders dilemma: buy a pre-built app or build one from scratch?
Another early-stage SaaS founders dilemma: buy a pre-built app or build one from scratch
Should SaaS founders buy or build their MVP? We compare pre-built apps vs custom development across cost, time, scalability, and code quality — so you can choose the right foundation for your product.
madewithlove.com
May 2, 2025 at 1:07 PM
"Pulling engineers into product specification meetings feels counterintuitive. Engineers thrive in their flow state—deep in code, uninterrupted, solving problems. Meetings? They’re the enemy of that focus. But here’s the twist: pulling them into meetings can actually save time in the long run."
Why involving engineers in product meetings saves time and money
Involving engineers in product specification meetings reduces costly iterations and accelerates feature launches for SaaS startups.
madewithlove.com
April 24, 2025 at 8:12 AM
"SaaS startups should never use microservices. Like, never-ever."
Many SaaS startups over-engineer their architecture with microservices. Here's why that's usually a costly mistake—and what to do instead.
🌶️ SaaS startups should never use microservices. Like, never-ever.
Many SaaS startups over-engineer their architecture with microservices. Here's why that's usually a costly mistake—and what to do instead.
madewithlove.com
April 17, 2025 at 7:44 AM
Reposted by madewithlove
AI tools are transforming how we code, but they're not replacing the experience needed to build real software. Let’s talk about what vibe coding gets right—and what it gets very wrong.
Vibe coding and the junior developer dilemma
AI tools are transforming how we code, but they're not replacing the experience needed to build real software. Let’s talk about what vibe coding gets right—and what it gets very wrong.
madewithlove.com
April 8, 2025 at 9:45 AM
AI tools are transforming how we code, but they're not replacing the experience needed to build real software. Let’s talk about what vibe coding gets right—and what it gets very wrong.
Vibe coding and the junior developer dilemma
AI tools are transforming how we code, but they're not replacing the experience needed to build real software. Let’s talk about what vibe coding gets right—and what it gets very wrong.
madewithlove.com
April 8, 2025 at 9:45 AM
"So you messed up"
This article walks you through how to take responsibility, communicate with your team, and make real improvements after something goes wrong.
So you messed up
Everyone breaks production eventually. This guide walks through how to take responsibility, communicate with your team, and make real improvements after something goes wrong. A must-watch for engineer...
madewithlove.com
April 4, 2025 at 9:48 AM
We'll be at #SuperNova, Belgium's premier tech summit at Waagnatie, Antwerp on Thursday and Friday this week. So drop by our place in the Hotspot Hall (zone 01-15) and don't miss out on having a ☕ and a 💬 about how we can help your software and your team scale for the future. (There will be 🍬 too.)
March 25, 2025 at 1:21 PM