Chasing rare, high-stakes problems?

You’ll wait forever for feedback. Hard to iterate fast when users barely show up.

Build for the pain you *feel now*, not a pain you imagine.

High-frequency problems = daily user engagement.

When you solve something people do constantly, you get more feedback, more usage, more chances to improve.

Every ride, swipe, or click is another shot to learn.

Most founders chase the biggest market, not the problem they know best.

But if you feel the pain every day, you’ll spot details others miss. You’ll obsess over fixes nobody else cares about.