@drkath.bsky.social studied this very question and found that yes Times New Roman is perceived as more conservative and sans serif fonts as more liberal- (likely because they are seen as less traditional and more modern):
www.tandfonline.com/doi/full/10....
@drkath.bsky.social studied this very question and found that yes Times New Roman is perceived as more conservative and sans serif fonts as more liberal- (likely because they are seen as less traditional and more modern):
www.tandfonline.com/doi/full/10....