Prof Lorraine Whitmarsh MBE
@lwhitmarsh.bsky.social
Director - UK Centre for Climate Change & Social Transformations (CAST)
Co-Director - Bath Institute of Sustainability & Climate Change (ISCC)
Member of the Climate Crisis Advisory Group (CCAG)
Co-Director - Bath Institute of Sustainability & Climate Change (ISCC)
Member of the Climate Crisis Advisory Group (CCAG)
Reposted by Prof Lorraine Whitmarsh MBE
New research by @kaloyanmitev.bsky.social, @lwhitmarsh.bsky.social, @meridethgattis.bsky.social and Nicholas Nash reinforces the value of designing timely, targeted interventions during key life transitions to encourage sustainable lifestyle change 👇
journals.plos.org/climate/arti...
journals.plos.org/climate/arti...
Shifting horizons: Significant life events and pro-environmental behaviour change in early adulthood
Young people’s daily routines are especially malleable during significant life events, offering opportunities for pro-environmental behaviour (PEB) change. We investigated how PEBs shifted during two ...
journals.plos.org
October 16, 2025 at 6:40 AM
New research by @kaloyanmitev.bsky.social, @lwhitmarsh.bsky.social, @meridethgattis.bsky.social and Nicholas Nash reinforces the value of designing timely, targeted interventions during key life transitions to encourage sustainable lifestyle change 👇
journals.plos.org/climate/arti...
journals.plos.org/climate/arti...
Reposted by Prof Lorraine Whitmarsh MBE
In an article for The Conversation, CAST Director, Prof Lorraine Whitmarsh MBE & affiliate Dr Sam Hampton, talk about the science behind new research on why people with positive attitudes to the environment are more likely to turn off their lights and save energy. 💡
Read the article 👇
Read the article 👇
Why some people turn off the lights and others don’t
Knowing about the environmental cost of using energy does not drive people to use less, according to a new study.
theconversation.com
October 16, 2025 at 11:30 AM
In an article for The Conversation, CAST Director, Prof Lorraine Whitmarsh MBE & affiliate Dr Sam Hampton, talk about the science behind new research on why people with positive attitudes to the environment are more likely to turn off their lights and save energy. 💡
Read the article 👇
Read the article 👇
Reposted by Prof Lorraine Whitmarsh MBE
CAST/ISCC PhD Studentship alert: "Integrated behavioural-technological solutions for sustainable campus accommodation"📣
This PhD will focus on #MomentsOfChange or transition points. You'll also be working with our CAST Director, Prof Lorraine Whitmarsh MBE.
Deadline: 2 Nov 2025
Apply now 👇
This PhD will focus on #MomentsOfChange or transition points. You'll also be working with our CAST Director, Prof Lorraine Whitmarsh MBE.
Deadline: 2 Nov 2025
Apply now 👇
www.findaphd.com
October 17, 2025 at 12:02 PM
CAST/ISCC PhD Studentship alert: "Integrated behavioural-technological solutions for sustainable campus accommodation"📣
This PhD will focus on #MomentsOfChange or transition points. You'll also be working with our CAST Director, Prof Lorraine Whitmarsh MBE.
Deadline: 2 Nov 2025
Apply now 👇
This PhD will focus on #MomentsOfChange or transition points. You'll also be working with our CAST Director, Prof Lorraine Whitmarsh MBE.
Deadline: 2 Nov 2025
Apply now 👇
Why some people turn off the lights, and others don’t
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
Why some people turn off the lights, and others don’t
Knowing about the environmental cost of using energy does not drive people to use less, according to a new study.
theconversation.com
October 11, 2025 at 6:23 AM
Why some people turn off the lights, and others don’t
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
theconversation.com/why-some-peo...
@cast-centre.bsky.social @samhampton.bsky.social
Key message from our new report: cutting methane is "the *fastest & most cost-effective lever* to slow warming within our lifetimes".
And behavioural change is central to this - making plant-based food more accessible and cheaper; and changing choice environments to cut food waste.
And behavioural change is central to this - making plant-based food more accessible and cheaper; and changing choice environments to cut food waste.
NEW: Methane emissions could lock in 0.3°C of extra warming – pushing societies towards collapse.
Our new report outlines proven, low-cost solutions across energy, agriculture, and waste that could cut emissions by 45% – protecting health, food and livelihoods.
Our new report outlines proven, low-cost solutions across energy, agriculture, and waste that could cut emissions by 45% – protecting health, food and livelihoods.
September 23, 2025 at 5:03 PM
Key message from our new report: cutting methane is "the *fastest & most cost-effective lever* to slow warming within our lifetimes".
And behavioural change is central to this - making plant-based food more accessible and cheaper; and changing choice environments to cut food waste.
And behavioural change is central to this - making plant-based food more accessible and cheaper; and changing choice environments to cut food waste.
😊 Delighted to announce I'll be a Lead Author for ch.8 of @ipcc.bsky.social's Seventh Assessment Report, alongside 663 experts from 111 countries, as part of Working Group III.
Analysis by @carbonbrief.org shows increasing diversity of IPCC authorship: tinyurl.com/462pvby9
#IPCC #ClimateReport
Analysis by @carbonbrief.org shows increasing diversity of IPCC authorship: tinyurl.com/462pvby9
#IPCC #ClimateReport
IPCC concludes selection of authors for its Seventh Assessment Report — IPCC
www.ipcc.ch
September 17, 2025 at 4:15 PM
😊 Delighted to announce I'll be a Lead Author for ch.8 of @ipcc.bsky.social's Seventh Assessment Report, alongside 663 experts from 111 countries, as part of Working Group III.
Analysis by @carbonbrief.org shows increasing diversity of IPCC authorship: tinyurl.com/462pvby9
#IPCC #ClimateReport
Analysis by @carbonbrief.org shows increasing diversity of IPCC authorship: tinyurl.com/462pvby9
#IPCC #ClimateReport
Reposted by Prof Lorraine Whitmarsh MBE
#InTheNews: The British Psychological Society ( @bpsofficial.bsky.social ) has launched its first fully #OpenAccess journal — Environmental Psychology Research — in partnership with Wiley!
#EnvironmentalPsychology #ClimateAction #PsychScience #greensky @lwhitmarsh.bsky.social
#EnvironmentalPsychology #ClimateAction #PsychScience #greensky @lwhitmarsh.bsky.social
New BPS environmental psychology journal is now open for submissions | BPS
The BPS, in partnership with Wiley, is expanding its portfolio of journals in 2026 with the launch of Environmental Psychology Research (EPR).
bps.org.uk
September 1, 2025 at 8:58 AM
#InTheNews: The British Psychological Society ( @bpsofficial.bsky.social ) has launched its first fully #OpenAccess journal — Environmental Psychology Research — in partnership with Wiley!
#EnvironmentalPsychology #ClimateAction #PsychScience #greensky @lwhitmarsh.bsky.social
#EnvironmentalPsychology #ClimateAction #PsychScience #greensky @lwhitmarsh.bsky.social
Reposted by Prof Lorraine Whitmarsh MBE
What does 'social transformation' really mean, and what does it look like in practice?
Our CAST Director, Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social), explains in The Conversation UK's (@uk.theconversation.com) latest addition to its #ClimateDictionary series.
Watch the 3-minute video 👇
Our CAST Director, Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social), explains in The Conversation UK's (@uk.theconversation.com) latest addition to its #ClimateDictionary series.
Watch the 3-minute video 👇
Climate Dictionary | Social Transformation
Professor Lorraine Whitmarsh, from the University of Bath explains the role of social transformation in responding to the challenge of climate change.
youtu.be
September 1, 2025 at 12:03 PM
What does 'social transformation' really mean, and what does it look like in practice?
Our CAST Director, Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social), explains in The Conversation UK's (@uk.theconversation.com) latest addition to its #ClimateDictionary series.
Watch the 3-minute video 👇
Our CAST Director, Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social), explains in The Conversation UK's (@uk.theconversation.com) latest addition to its #ClimateDictionary series.
Watch the 3-minute video 👇
Reposted by Prof Lorraine Whitmarsh MBE
Last week, our CAST Director Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social) gave evidence to Parliament as part of an inquiry into building public support for the UK's #CleanEnergy transition, drawing on multiple CAST briefings & papers.
Read the full story 👇 www.bath.ac.uk/announcement...
Read the full story 👇 www.bath.ac.uk/announcement...
📺 Bath psychologist Professor Lorraine Whitmarsh MBE gave evidence to Parliament as part of an inquiry into building public support for a #CleanEnergy transition.
https://www.bath.ac.uk/announcements/professor-lorraine-whitmarsh-mbe-gives-evidence-to-parliaments-energy-security-net-zero-committee/
https://www.bath.ac.uk/announcements/professor-lorraine-whitmarsh-mbe-gives-evidence-to-parliaments-energy-security-net-zero-committee/
September 9, 2025 at 9:08 AM
Last week, our CAST Director Prof Lorraine Whitmarsh MBE (@lwhitmarsh.bsky.social) gave evidence to Parliament as part of an inquiry into building public support for the UK's #CleanEnergy transition, drawing on multiple CAST briefings & papers.
Read the full story 👇 www.bath.ac.uk/announcement...
Read the full story 👇 www.bath.ac.uk/announcement...
Reposted by Prof Lorraine Whitmarsh MBE
New article!
From climate crisis to energy crisis: foster public support for renewable energy transition through framing by Catherine Y. Chen, @vreben.bsky.social, @lwhitmarsh.bsky.social & Cäzilia Loibl
doi.org/10.1080/0964...
From climate crisis to energy crisis: foster public support for renewable energy transition through framing by Catherine Y. Chen, @vreben.bsky.social, @lwhitmarsh.bsky.social & Cäzilia Loibl
doi.org/10.1080/0964...
September 10, 2025 at 6:25 AM
New article!
From climate crisis to energy crisis: foster public support for renewable energy transition through framing by Catherine Y. Chen, @vreben.bsky.social, @lwhitmarsh.bsky.social & Cäzilia Loibl
doi.org/10.1080/0964...
From climate crisis to energy crisis: foster public support for renewable energy transition through framing by Catherine Y. Chen, @vreben.bsky.social, @lwhitmarsh.bsky.social & Cäzilia Loibl
doi.org/10.1080/0964...
Reposted by Prof Lorraine Whitmarsh MBE
📢 Very happy to share our newest article! Thanks to all my co-authors for the amazing work 😍: Catherine Chen (cathchen.com), @lwhitmarsh.bsky.social, Caezilia Loibl (u.osu.edu/loibl.3/) www.tandfonline.com/doi/full/10....
From climate crisis to energy crisis: foster public support for renewable energy transition through framing
Under the long-standing backdrop of the climate crisis, would communication about acute energy crises encourage the public’s support for policies facilitating the adoption of renewable energy techn...
www.tandfonline.com
September 8, 2025 at 9:59 AM
📢 Very happy to share our newest article! Thanks to all my co-authors for the amazing work 😍: Catherine Chen (cathchen.com), @lwhitmarsh.bsky.social, Caezilia Loibl (u.osu.edu/loibl.3/) www.tandfonline.com/doi/full/10....
🤔 How do we drive large-scale systems change? Join @nam.edu & global leaders to explore the structural levers—from capital & governance to narrative & culture—that can move us from climate-health ambition to action.
Learn more & register at nam.edu/event/the-ho....
@cast-centre.bsky.social
Learn more & register at nam.edu/event/the-ho....
@cast-centre.bsky.social
The “How” of Systems Transformation: Strategies and Levers for Health-Centered Climate Action (Part 1) - NAM
A Virtual Multi-Part Workshop Series
nam.edu
July 23, 2025 at 6:36 AM
🤔 How do we drive large-scale systems change? Join @nam.edu & global leaders to explore the structural levers—from capital & governance to narrative & culture—that can move us from climate-health ambition to action.
Learn more & register at nam.edu/event/the-ho....
@cast-centre.bsky.social
Learn more & register at nam.edu/event/the-ho....
@cast-centre.bsky.social
Mass mobilisation to give voice to the ‘silent majority’ who want climate action: www.theguardian.com/environment/...
Thousands meet their MPs to show huge demand for climate action
Mass lobby in Westminster kicked off with giant image on white cliffs of Dover stating ‘89% of people want climate action’
www.theguardian.com
July 9, 2025 at 7:06 AM
Mass mobilisation to give voice to the ‘silent majority’ who want climate action: www.theguardian.com/environment/...
Reposted by Prof Lorraine Whitmarsh MBE
Today, the CCC published its "Progress in reducing emissions – 2025 report to Parliament", revealing that the UK is making progress on #ClimateAction, but the scale and pace of change are still lagging behind what is required. ❌🌍
Read our blog post: cast.ac.uk/blog/what-do...
Key takeaways thread🧵
Read our blog post: cast.ac.uk/blog/what-do...
Key takeaways thread🧵
What does the 2025 CCC Progress Report say about CAST’s ‘sticky issues’? - CAST
CAST responds to the Climate Change Committee's 2025 Progress Report, drawing on CAST’s research on ‘sticky issues’, we discuss where the UK is heading, what’s missing, and why meaningful public engag...
cast.ac.uk
June 25, 2025 at 2:54 PM
Today, the CCC published its "Progress in reducing emissions – 2025 report to Parliament", revealing that the UK is making progress on #ClimateAction, but the scale and pace of change are still lagging behind what is required. ❌🌍
Read our blog post: cast.ac.uk/blog/what-do...
Key takeaways thread🧵
Read our blog post: cast.ac.uk/blog/what-do...
Key takeaways thread🧵
Reposted by Prof Lorraine Whitmarsh MBE
❗The world must break its $7 trillion fossil fuel subsidy habit if we are to achieve net zero❗
Our latest report helps policymakers ensure their sustainability targets contribute to national interests and support inclusive economic growth while moving away from fossil fuel reliance.
Our latest report helps policymakers ensure their sustainability targets contribute to national interests and support inclusive economic growth while moving away from fossil fuel reliance.
June 25, 2025 at 8:51 AM
❗The world must break its $7 trillion fossil fuel subsidy habit if we are to achieve net zero❗
Our latest report helps policymakers ensure their sustainability targets contribute to national interests and support inclusive economic growth while moving away from fossil fuel reliance.
Our latest report helps policymakers ensure their sustainability targets contribute to national interests and support inclusive economic growth while moving away from fossil fuel reliance.
Eggcellent to finally be in Vilnius for #ICEP2025! I must say the 3 days by train and bus weren’t bad at all: got to see interesting places and meet nice people, and get lots of work done. And only marginally more expensive than flying. Excited for some good env psych chat for the next few days 🤓
June 15, 2025 at 6:20 PM
Eggcellent to finally be in Vilnius for #ICEP2025! I must say the 3 days by train and bus weren’t bad at all: got to see interesting places and meet nice people, and get lots of work done. And only marginally more expensive than flying. Excited for some good env psych chat for the next few days 🤓
Made it to Brussels! That’s the easy bit done…
June 13, 2025 at 6:13 PM
Made it to Brussels! That’s the easy bit done…
Cheerio Bristol! Start of a 3-day no-fly trip to Vilnius, Lithuania for #ICEP2025!! Fingers crossed the rail gods smile on me :) @cast-centre.bsky.social
June 13, 2025 at 12:18 PM
Cheerio Bristol! Start of a 3-day no-fly trip to Vilnius, Lithuania for #ICEP2025!! Fingers crossed the rail gods smile on me :) @cast-centre.bsky.social
Interested in earning £30 to chat about holidays? Of course you are! More details here....
Like talking about holidays? Interested in sustainability?⛱️
I’m looking for participants for the first study of my PhD exploring how people make sense of holidays and holiday travel. 🤔
Here is the link to the expression of interest form - uniofbath.questionpro.eu/t/AB3u56UZB3...
Thank you! 🙏🏼
I’m looking for participants for the first study of my PhD exploring how people make sense of holidays and holiday travel. 🤔
Here is the link to the expression of interest form - uniofbath.questionpro.eu/t/AB3u56UZB3...
Thank you! 🙏🏼
May 19, 2025 at 2:30 PM
Interested in earning £30 to chat about holidays? Of course you are! More details here....
Reposted by Prof Lorraine Whitmarsh MBE
Explore our research on UK public attitudes to climate action by @neiljennings.bsky.social, @paulinepaterson.bsky.social, @clairbarnes.bsky.social, @lwhitmarsh.bsky.social & @drchowarth.bsky.social
Extreme heat (Jan 2025): buff.ly/Nb8NTMq ...
Extreme heat (Jan 2025): buff.ly/Nb8NTMq ...
Publications
This web page does not support a search function. However, you can search our publications by key words. Press Control + F on your keyboard to bring...
buff.ly
May 1, 2025 at 11:42 AM
Explore our research on UK public attitudes to climate action by @neiljennings.bsky.social, @paulinepaterson.bsky.social, @clairbarnes.bsky.social, @lwhitmarsh.bsky.social & @drchowarth.bsky.social
Extreme heat (Jan 2025): buff.ly/Nb8NTMq ...
Extreme heat (Jan 2025): buff.ly/Nb8NTMq ...
In case you can spare a few mins (and aren't veggie/vegan), please consider taking part in my student's study on food choices with cash prize draw. Thank you!! uniofbath.questionpro.eu/t/AB3u4PaZB3...
May 8, 2025 at 6:51 AM
In case you can spare a few mins (and aren't veggie/vegan), please consider taking part in my student's study on food choices with cash prize draw. Thank you!! uniofbath.questionpro.eu/t/AB3u4PaZB3...
The Guardian view on Labour and net zero politics: lean in and ignore bad advice
April 30, 2025 at 7:03 PM
The Guardian view on Labour and net zero politics: lean in and ignore bad advice
Exciting to read about #The89Percent project... this is what we need to accelerate climate action! www.theguardian.com/environment/...
‘Spiral of silence’: climate action is very popular, so why don’t people realise it?
Researchers find 89% of people around the world want more to be done, but mistakenly assume their peers do not
www.theguardian.com
April 22, 2025 at 5:53 AM
Exciting to read about #The89Percent project... this is what we need to accelerate climate action! www.theguardian.com/environment/...