Nadine Scheel
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luxenoirstrategies.com
Nadine Scheel
@luxenoirstrategies.com
Making brands sparkle | Beauty & Fashion Strategist
Fueled by coffee & couture . Turning big dreams into reality. Get in touch ✨

www.luxenoirstrategies.com
Even after years in strategizing, marketing and branding, gaining fresh perspectives is invaluable. That’s why I’m diving into “The Brand Strategy” - a comprehensive guide on mastering positioning, storytelling, and innovation for building standout brands. #BrandStrategy
January 30, 2025 at 7:53 AM
✨ Success isn’t about predicting the future - it’s about staying curious and ready for what’s next. ✨

Balance what makes your brand unique with the flexibility to grow. Thoughtful choices today set the foundation for confident steps into tomorrow.
December 20, 2024 at 6:00 PM
Breaking into a new market starts with knowing your audience inside out. Tailor your approach to reflect their values and preferences, and plan carefully to seize opportunities while avoiding missteps. Strategic groundwork is everything. ✨ #marketing
December 18, 2024 at 5:33 PM
Clarity over clutter. A strategy that fits your brand doesn't just look good-it works. 👌🏼
It gives you direction, focus, and the confidence to grow with intention.
Because success doesn't come from ticking boxes; it comes from asking,'What makes us stand out?' ✨
December 17, 2024 at 8:01 AM
✨ Competitor analysis isn’t about copying—it’s about standing out.
✔ Find market gaps to fill
✔ Sharpen your unique value
✔ Stay ahead of industry trends
Pro Tip: Spot what others miss. Shine where they fall short. #BrandStrategy
December 11, 2024 at 3:54 PM
✨ Your brand deserves regular care to stay ahead of the curve. ✨
Strategic audits:
✔ Spot gaps & opportunities
✔ Keep messaging sharp
✔ Anticipate consumer trends
Pro Tip: Audit your brand at least once a year to adapt & thrive. #BrandStrategy #BusinessGrowth
December 10, 2024 at 7:16 PM
✨ Precision isn’t optional in upscale markets - it’s the foundation of success.

A detailed brand strategy:
✨ Focuses on high-impact areas
✨ Speaks directly to your audience
✨ Strengthens your luxury positioning

Pro Tip: Start with clarity. Define your goals & audience first!
December 10, 2024 at 4:06 AM
Just a little sneak peek of my new branding with a fresh vibe. ✨

What do you think? More to come soon… 😎
December 7, 2024 at 4:49 PM
It’s done (well, almost)! After 1.5 days of deep focus, my new website is finally finished—but there’s still some work left to do: connecting the domain, updating socials.

I’m tired but proud - it’s everything I envisioned, with strategy at its core. Tomorrow, the real launch begins!✨
December 5, 2024 at 10:06 PM
Finally, it’s happening! My own rebrand is coming together. ✨

As a brand strategist, I’m so focused on building strategies and marketing campaigns for my clients that my own agency often takes a backseat. Anyone else feel the same?

Excited to share more soon—stay tuned! :)
December 4, 2024 at 8:34 PM
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand isn’t just a book - it’s a blueprint. Whether you’re building the next high-design icon or strengthening your brand’s core, this is a two-day read that’ll stick with you for years. :)
December 4, 2024 at 9:33 AM
Elevate Your Brand Sky-High with the Power of Brand Guidelines! ✨

Make your brand unforgettable with effective brand guidelines. #BrandStrategy
December 3, 2024 at 9:08 PM
Sky’s the limit when your brand tells a story! ✨ Dive into the magic of narrative branding and see how it transforms connections into unforgettable journeys.

#BrandStorytelling
December 2, 2024 at 2:57 PM
Ever wonder why some brands consistently stay on top? It’s all about strategic foresight and masterful planning - predicting and positioning for market trends before they happen. #brandstrategy
December 2, 2024 at 10:09 AM
Why continuously refine your brand strategy?
December 1, 2024 at 11:49 PM
Singer of songs. Lover of life. Freddie Mercury. 🎵

“The Final Act” documentary is an absolute must-watch for every fan. I just finished watching it, and it is very moving.

I grew up with his music, and it continues to hold a very special place in my heart to this day.
November 27, 2024 at 9:36 PM
✨ Why is a brand strategy essential?: A brand strategy is essential because it provides a
clear roadmap that aligns all your marketing efforts and ensures consistent messaging across all
channels.
November 26, 2024 at 7:04 PM
I’m in espresso heaven! ☕️
Just got an electric grinder, and it’s a total game-changer. ✨
November 25, 2024 at 1:37 PM
Audio book of the day ✨ #marketing
November 25, 2024 at 8:21 AM
Editorial shot, 90s inspired
November 20, 2024 at 7:38 AM
Dive into the minimalistic aesthetics of the '90s - elegantly simple, timelessly chic. Minimalist, but with maximum impact.✨
November 19, 2024 at 1:42 PM
Channeling sunny vibes w vibrant Al-generated campaigns!
Everyone who knows me is aware of my deep roots in fashion & beauty.
It's all about recapturing the excitement of photoshoots, 90s minimalism and bringing that creativity to life.
Think bold, think vibrant-this is where technology meets trend.
November 19, 2024 at 12:00 PM
Autumn in Berlin 🍂
October 26, 2024 at 4:48 PM