Michael Lukich
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lukich.io
Michael Lukich
@lukich.io
Marketer, strategist, data guy, tech junkie, reader, writer, human jungle gym for my 2 amazing daughters.
My upcoming book, The Journey to Phronesis, is open for preorder.

I explore the powerful connection between Systems Thinking and Stoicism as a path to unlocking wisdom and purpose.

Preorder here until Nov 9: books.manuscripts.com/product/the-...

#booksky #firsttimeauthor #nonfiction
October 14, 2025 at 11:40 PM
One of my favorite aspects of writing a book has been taking a complex idea and exploring its connections across so many different worlds.

I finished a draft manuscript (ToC image attached) for my first book, The Journey to Phronesis, and wrote about it on my Substack: bit.ly/47E1Tfk

#booksky
September 18, 2025 at 12:34 PM
This Teddy Roosevelt quote hits hard.

But for me, so many of his quotes do.
March 27, 2025 at 10:46 PM
Last summer, I read Endurance. I couldn't put it down.

It's about Ernest Shackleton and his 28-man crew — trapped in Antarctic ice for 15 months while trying to traverse Antarctica…and everyone survived!

It’s a powerful tale of resilience, leadership, and brotherhood. Incredible read.

#booksky
January 24, 2025 at 12:32 AM
I started “The Small and the Mighty” by Sharon McMahon yesterday.

I’m loving this book so far. McMahon does a wonderful job telling the stories of remarkable people who shaped history that you probably have never heard of.

Highly recommend!

#booksky
January 22, 2025 at 6:29 PM