Luke Luby | Content Writer
@lukeluby.bsky.social
Content writer and #copywriter focusing on sustainability, marketing, and lifestyle content.
#Tattooed gamer.
#Tattooed gamer.
My account manager in the bank I'm with keeps calling me 'Mr.'
Like, please don't let the grey hairs and beard fool you. I am but a child.
Like, please don't let the grey hairs and beard fool you. I am but a child.
December 9, 2025 at 1:55 PM
My account manager in the bank I'm with keeps calling me 'Mr.'
Like, please don't let the grey hairs and beard fool you. I am but a child.
Like, please don't let the grey hairs and beard fool you. I am but a child.
Finished Act 1. What the almight Christopher was that? #ClairObscur
Started playing #ClairObscurExpedition33 over the weekend.
I really don't know why I waited so long, but this is blowing my mind.
I really don't know why I waited so long, but this is blowing my mind.
December 2, 2025 at 10:49 AM
Finished Act 1. What the almight Christopher was that? #ClairObscur
Started playing #ClairObscurExpedition33 over the weekend.
I really don't know why I waited so long, but this is blowing my mind.
I really don't know why I waited so long, but this is blowing my mind.
December 1, 2025 at 10:46 AM
Started playing #ClairObscurExpedition33 over the weekend.
I really don't know why I waited so long, but this is blowing my mind.
I really don't know why I waited so long, but this is blowing my mind.
So, work's going through a bit of a lull period. Guess that means I gotta start pitching to clients/agencies again.
Fuck, I hate this part of being a #copywriter.
Fuck, I hate this part of being a #copywriter.
October 8, 2025 at 8:27 AM
So, work's going through a bit of a lull period. Guess that means I gotta start pitching to clients/agencies again.
Fuck, I hate this part of being a #copywriter.
Fuck, I hate this part of being a #copywriter.
Haven't been too online recently, so might as well pop might head in.
Randomly started playing #Fallout 2 again. New Vegas probably would've been a better choice with season two of the show out soon, but the nostalgia roped me in.
Randomly started playing #Fallout 2 again. New Vegas probably would've been a better choice with season two of the show out soon, but the nostalgia roped me in.
October 3, 2025 at 11:11 AM
Haven't been too online recently, so might as well pop might head in.
Randomly started playing #Fallout 2 again. New Vegas probably would've been a better choice with season two of the show out soon, but the nostalgia roped me in.
Randomly started playing #Fallout 2 again. New Vegas probably would've been a better choice with season two of the show out soon, but the nostalgia roped me in.
Applied for a #copywriting role a few days ago, and the company replied yesterday.
The response? One sentence asking how much it'd cost for me to build a custom #ChatGPT system.
I mean, wut? Where's that come from?
The response? One sentence asking how much it'd cost for me to build a custom #ChatGPT system.
I mean, wut? Where's that come from?
September 13, 2025 at 7:54 AM
Applied for a #copywriting role a few days ago, and the company replied yesterday.
The response? One sentence asking how much it'd cost for me to build a custom #ChatGPT system.
I mean, wut? Where's that come from?
The response? One sentence asking how much it'd cost for me to build a custom #ChatGPT system.
I mean, wut? Where's that come from?
Some job "offers" for #content writers, editors, etc. really blow my mind.
$400 a month for a full-time #freelance role? I mean, seriously?
And that's before taxes. The fuck?
$400 a month for a full-time #freelance role? I mean, seriously?
And that's before taxes. The fuck?
August 15, 2025 at 6:14 PM
Some job "offers" for #content writers, editors, etc. really blow my mind.
$400 a month for a full-time #freelance role? I mean, seriously?
And that's before taxes. The fuck?
$400 a month for a full-time #freelance role? I mean, seriously?
And that's before taxes. The fuck?
Seeing more and more #marketing - specifically #SEO & content - agencies trying to take advantage of #writers & freelancers.
Job descriptions with terrible terms, low pay, and more red flags.
Saw it a lot (and, unfortunately, fell for it) when I got into the industry. Shame it's still happening.
Job descriptions with terrible terms, low pay, and more red flags.
Saw it a lot (and, unfortunately, fell for it) when I got into the industry. Shame it's still happening.
August 13, 2025 at 6:21 AM
Seeing more and more #marketing - specifically #SEO & content - agencies trying to take advantage of #writers & freelancers.
Job descriptions with terrible terms, low pay, and more red flags.
Saw it a lot (and, unfortunately, fell for it) when I got into the industry. Shame it's still happening.
Job descriptions with terrible terms, low pay, and more red flags.
Saw it a lot (and, unfortunately, fell for it) when I got into the industry. Shame it's still happening.
I'll always be surprised by how little some potential clients want to offer #freelancers, no matter the services.
I mean, it seems like they really don't give a f*ck about paying for quality. All that matters is the bottom line.
Shit pay gets shit work, and the results end up showing that.
I mean, it seems like they really don't give a f*ck about paying for quality. All that matters is the bottom line.
Shit pay gets shit work, and the results end up showing that.
August 4, 2025 at 6:28 AM
I'll always be surprised by how little some potential clients want to offer #freelancers, no matter the services.
I mean, it seems like they really don't give a f*ck about paying for quality. All that matters is the bottom line.
Shit pay gets shit work, and the results end up showing that.
I mean, it seems like they really don't give a f*ck about paying for quality. All that matters is the bottom line.
Shit pay gets shit work, and the results end up showing that.
I keep getting cold emails and #LinkedIn messages offering backlinks for sale. (Usually for terrible/spammy websites)
Like, why? I #freelance for an agency that sells backlinks. Genuinely, what the frick?
And, I'm just a #contentwriter? I wouldn't have decision-making power anyway.
Like, why? I #freelance for an agency that sells backlinks. Genuinely, what the frick?
And, I'm just a #contentwriter? I wouldn't have decision-making power anyway.
July 18, 2025 at 8:11 AM
I keep getting cold emails and #LinkedIn messages offering backlinks for sale. (Usually for terrible/spammy websites)
Like, why? I #freelance for an agency that sells backlinks. Genuinely, what the frick?
And, I'm just a #contentwriter? I wouldn't have decision-making power anyway.
Like, why? I #freelance for an agency that sells backlinks. Genuinely, what the frick?
And, I'm just a #contentwriter? I wouldn't have decision-making power anyway.
Starting to get through my #gaming backlog.
Finally got around to finishing Homefront: The Revolution. With how hit-or-miss my attention span can be, only took me close to a decade.
I don't get why Homefront got as much hate as it did. Solid game.
Finally got around to finishing Homefront: The Revolution. With how hit-or-miss my attention span can be, only took me close to a decade.
I don't get why Homefront got as much hate as it did. Solid game.
July 9, 2025 at 8:15 AM
Starting to get through my #gaming backlog.
Finally got around to finishing Homefront: The Revolution. With how hit-or-miss my attention span can be, only took me close to a decade.
I don't get why Homefront got as much hate as it did. Solid game.
Finally got around to finishing Homefront: The Revolution. With how hit-or-miss my attention span can be, only took me close to a decade.
I don't get why Homefront got as much hate as it did. Solid game.
Just goes to show what the Drumpf administration's actual priorities are.
July 9, 2025 at 5:56 AM
Just goes to show what the Drumpf administration's actual priorities are.
Hot take:
New content writers should steer clear of ChatGPT and other #AI tools.
These can be great for #content ideation and similar areas (not as a replacement). But, content writers - and #copywriters - need to understand the processes first.
Only then can you actually rely on AI tools.
New content writers should steer clear of ChatGPT and other #AI tools.
These can be great for #content ideation and similar areas (not as a replacement). But, content writers - and #copywriters - need to understand the processes first.
Only then can you actually rely on AI tools.
July 7, 2025 at 9:34 AM
Hot take:
New content writers should steer clear of ChatGPT and other #AI tools.
These can be great for #content ideation and similar areas (not as a replacement). But, content writers - and #copywriters - need to understand the processes first.
Only then can you actually rely on AI tools.
New content writers should steer clear of ChatGPT and other #AI tools.
These can be great for #content ideation and similar areas (not as a replacement). But, content writers - and #copywriters - need to understand the processes first.
Only then can you actually rely on AI tools.
One thing I keep seeing with #contentwriting job ads: shit pay.
I mean, lower-than-minimum wage when you work out the total hours needed.
And, potential clients don't understand why low-quality content writers & #copywriters apply.
Pay peanuts, get monkeys.
I mean, lower-than-minimum wage when you work out the total hours needed.
And, potential clients don't understand why low-quality content writers & #copywriters apply.
Pay peanuts, get monkeys.
June 26, 2025 at 2:02 PM
One thing I keep seeing with #contentwriting job ads: shit pay.
I mean, lower-than-minimum wage when you work out the total hours needed.
And, potential clients don't understand why low-quality content writers & #copywriters apply.
Pay peanuts, get monkeys.
I mean, lower-than-minimum wage when you work out the total hours needed.
And, potential clients don't understand why low-quality content writers & #copywriters apply.
Pay peanuts, get monkeys.
So, more people are reaching out directly for my #contentwriting services.
I guess I'm getting better at this adulting stuff?
I guess I'm getting better at this adulting stuff?
June 17, 2025 at 10:23 AM
So, more people are reaching out directly for my #contentwriting services.
I guess I'm getting better at this adulting stuff?
I guess I'm getting better at this adulting stuff?
If any other #freelancer has been in this position, it'd be great to get some advice!
Pretty sure it doesn't mention anything in my contract with them about it. So, I ain't sure what steps to take.
Publish one on my portfolio? Ask for one to be removed, or payment? I just don't wanna rock the boat
Pretty sure it doesn't mention anything in my contract with them about it. So, I ain't sure what steps to take.
Publish one on my portfolio? Ask for one to be removed, or payment? I just don't wanna rock the boat
So, I've got a bit of a conundrum.
I freelance for an #SEO agency. Yesterday, they asked me to completely rewrite an article with new images, etc. Not great, but not a world-ender.
But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one.
What gives?
I freelance for an #SEO agency. Yesterday, they asked me to completely rewrite an article with new images, etc. Not great, but not a world-ender.
But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one.
What gives?
June 12, 2025 at 8:41 AM
If any other #freelancer has been in this position, it'd be great to get some advice!
Pretty sure it doesn't mention anything in my contract with them about it. So, I ain't sure what steps to take.
Publish one on my portfolio? Ask for one to be removed, or payment? I just don't wanna rock the boat
Pretty sure it doesn't mention anything in my contract with them about it. So, I ain't sure what steps to take.
Publish one on my portfolio? Ask for one to be removed, or payment? I just don't wanna rock the boat
So, I've got a bit of a conundrum.
I freelance for an #SEO agency. Yesterday, they asked me to completely rewrite an article with new images, etc. Not great, but not a world-ender.
But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one.
What gives?
I freelance for an #SEO agency. Yesterday, they asked me to completely rewrite an article with new images, etc. Not great, but not a world-ender.
But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one.
What gives?
June 12, 2025 at 8:21 AM
So, I've got a bit of a conundrum.
I freelance for an #SEO agency. Yesterday, they asked me to completely rewrite an article with new images, etc. Not great, but not a world-ender.
But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one.
What gives?
I freelance for an #SEO agency. Yesterday, they asked me to completely rewrite an article with new images, etc. Not great, but not a world-ender.
But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one.
What gives?
With #ResidentEvil 9 being announced, now I got no excuse for catching up on the franchise.
Naturally, I just bought the remastered versions of the early games, and all the newest ones.
Fingers crossed I don't give myself a heart attack getting through them.
Naturally, I just bought the remastered versions of the early games, and all the newest ones.
Fingers crossed I don't give myself a heart attack getting through them.
June 12, 2025 at 7:46 AM
With #ResidentEvil 9 being announced, now I got no excuse for catching up on the franchise.
Naturally, I just bought the remastered versions of the early games, and all the newest ones.
Fingers crossed I don't give myself a heart attack getting through them.
Naturally, I just bought the remastered versions of the early games, and all the newest ones.
Fingers crossed I don't give myself a heart attack getting through them.
Sime content marketers and #SEO professionals are freaking out a little about AI overviews on search engines.
I don't get it? I mean, turning up in these is the same approach as before.
If you're doing SEO right, you're doing it right for #AI overviews. Focus on your audience & use best practices.
I don't get it? I mean, turning up in these is the same approach as before.
If you're doing SEO right, you're doing it right for #AI overviews. Focus on your audience & use best practices.
June 3, 2025 at 9:18 AM
Been juggling agency work, #contentwriting work directly with a client, and upskilling with @semrushofficial.bsky.social and #Hubspot.
Who says there's such a thing as a social life?
Who says there's such a thing as a social life?
June 3, 2025 at 6:35 AM
Been juggling agency work, #contentwriting work directly with a client, and upskilling with @semrushofficial.bsky.social and #Hubspot.
Who says there's such a thing as a social life?
Who says there's such a thing as a social life?
Quick question for #SEO pros out there;
What're you using for keyword research and clustering? I've been using #Semrush for a while, but I'm considering switching.
Anyone have any suggestions, especially when it comes to #copywriting?
What're you using for keyword research and clustering? I've been using #Semrush for a while, but I'm considering switching.
Anyone have any suggestions, especially when it comes to #copywriting?
May 27, 2025 at 10:11 AM
Quick question for #SEO pros out there;
What're you using for keyword research and clustering? I've been using #Semrush for a while, but I'm considering switching.
Anyone have any suggestions, especially when it comes to #copywriting?
What're you using for keyword research and clustering? I've been using #Semrush for a while, but I'm considering switching.
Anyone have any suggestions, especially when it comes to #copywriting?
So far, I've been told - by clients - that 'digital landscape' and 'diving in' are both "100%" signs that a #copywriter is using #AI.
Or, slight variations. They think the rest of the content isn't worth looking at, & context doesn't matter.
I mean, 4 words out of over 2,000? Wut?
Or, slight variations. They think the rest of the content isn't worth looking at, & context doesn't matter.
I mean, 4 words out of over 2,000? Wut?
May 27, 2025 at 8:38 AM
So far, I've been told - by clients - that 'digital landscape' and 'diving in' are both "100%" signs that a #copywriter is using #AI.
Or, slight variations. They think the rest of the content isn't worth looking at, & context doesn't matter.
I mean, 4 words out of over 2,000? Wut?
Or, slight variations. They think the rest of the content isn't worth looking at, & context doesn't matter.
I mean, 4 words out of over 2,000? Wut?
'Bleak' would be a bit of an understatement.
#AI can be a great tool, but that's exactly what it is. A tool.
It's not a substitute for human creativity, intelligence, and work.
#AI can be a great tool, but that's exactly what it is. A tool.
It's not a substitute for human creativity, intelligence, and work.
May 14, 2025 at 3:27 PM
'Bleak' would be a bit of an understatement.
#AI can be a great tool, but that's exactly what it is. A tool.
It's not a substitute for human creativity, intelligence, and work.
#AI can be a great tool, but that's exactly what it is. A tool.
It's not a substitute for human creativity, intelligence, and work.
Finally started taking a few online #marketing classes.
But rusty with #emailmarketing and a few other areas, so fingers crossed this helps.
But rusty with #emailmarketing and a few other areas, so fingers crossed this helps.
May 10, 2025 at 11:26 AM
Finally started taking a few online #marketing classes.
But rusty with #emailmarketing and a few other areas, so fingers crossed this helps.
But rusty with #emailmarketing and a few other areas, so fingers crossed this helps.