A lot of money to be made by people that are sophisticated with it.

This is so true. It's not the paintbrushes' fault I can't make anything nice with it! A custom gpt is interesting, and I'm guessing the way to produce content that mimics someones style well or produce expert content from unpublished private documentation. I need to learn more about this.

Haha, wow, that is actually brilliant! Some hilarious lines. But I think the secret to this is the quality of the prompting and surely some human editing. We're only good to he as good as our prompts.