Matthias Lüfkens 🧞
LightNews LightNews
banner
luefkens.com
Matthias Lüfkens 🧞
@luefkens.com
540 followers 170 following 54 posts
Social media architect @DigiTips.ch Prof @UniSG.ch #DigitalDiplomacy Founder @InYourPocket.com. Previously @Interpol.int, @WEForum.org & @Zurich.com

➡️🔗 http://linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=luefkens
Posts Replies Media Videos
luefkens.com
Back at the @unisg.ch for three days of digital immersion.
Shadow of Matthias Lüfkens in front of the entrance of the university of St. Gallen.
November 5, 2025 at 9:58 AM
luefkens.com
How influential are International Organizations on social media?

Discover why international organizations lose followers on Facebook & X and set up shop on @bsky.app.

➡️🔗 digitips.ch/internationa... #UNGA #DigitalDiplomacy
September 21, 2025 at 8:23 AM
luefkens.com
I was speaking about the first @inyourpocket.com guides from way back when print guides were a thing.

Anyone still uses printed city guides? #AskingForAFriend
Matthias Lüfkens speaking about the first issue of Vilnius In Your Pocket.
January 17, 2025 at 10:08 PM
luefkens.com
Do you want to work with me ⁉️

🔎 We are looking for a Social Media Specialist @interpol.int in Lyon.
➡️🔗 209400.jobs2web.com/job/Lyon%2C-... #DreamJob
Close-up of a gold-plated Interpol emblem
December 18, 2024 at 8:47 AM
luefkens.com
Where am I?

1) Bluesky headquarters 🇺🇸
2) Lyon Art Museum 🇫🇷
3) UN AIDS offices in Geneva🇨🇭
Matthias Luefkens standing in front of a colourful butterfly at the UNAIDS offices in Geneva
November 20, 2024 at 4:27 PM
luefkens.com
Bluesky now has more than 10 million users.
When I joined in 2023 this place was quite intimate.
Bluesky is celebrating 10 million users. Matthias Lüfkens joined on April 15, 2023, and is user N°22,137.
September 18, 2024 at 4:38 PM
luefkens.com
I love this map of Eurovision voting patterns over the past two decades. There's so much to unpack. #Eurovision2024
Map of the European countries participating in the European Song Contest 2024 (including Armenia, Australia, Azerbaijan, Georgia, and Israel) and which countries gave them the most votes over the past 20 years.
May 11, 2024 at 5:21 PM
luefkens.com
Look what I received in the mail today.👀

700 pages filled with #DigitalDiplomacy insights. Thanks to Corneliu Bjola & Ilan Manor and co-authors Alicia Fällhed and @andreas212nyc.bsky.social ❤️
Close up of the 700-page Oxford Handbook of Digital Diplomacy on a table.
March 6, 2024 at 7:31 AM
luefkens.com
Meet the man behind the @KiribatiGov account on X 🇰🇮

Listen to the story of Kabeia Rineaki, his passion for his native country, his love for his people and edgy social media posts🏝️

Please subscribe🎙️🔗 spotifyanchor-web.app.link/e/RzZHrAhPrHb #DigitalDiplomacy
The man that put Kiribati in your social media feed.
February 24, 2024 at 10:17 AM
luefkens.com
There are worse places to work from… #WFH
The view from my bay window on a snowy garden with a plastic cow and the laptop in the foreground.
January 9, 2024 at 3:06 PM
luefkens.com
Why did Italian Prime Minister Meloni take a selfie with Indian Prime Minister Modi?

Since Narendra Modi is the most followed world leader on social media, Giorgia Meloni gained several tens of thousands new followers overnight on X and Instagram. #DigitalDiplomacy #Melodi
Italian Prime Minister Giorgia Meloni takes a selfie with Indian counterpart Narendra Modi at COP28.
December 2, 2023 at 8:46 AM
luefkens.com
Does the ChatGPT have a bias?

Definitely, when it comes to Turkey 🦃
Happy Thanksgiving!
ChatGPT exchange: User: Turkey ChatGPT: Are you referring to the bird or the country? User: What comes to mind first? ChatGPT: When you mention "turkey," the first thing that comes to mind is often the Thanksgiving holiday and a traditional roast turkey. User: That’s because you are US-based? ChatGPT: Yes, that's correct. Thanksgiving and the associated turkey dinner are prominent cultural elements in the United States. If you were referring to the country Turkey, it could bring to mind its rich history, diverse culture, or geographical location.
November 23, 2023 at 8:53 AM
luefkens.com
At age 81, @POTUS Joe Biden gives #Threads a second life. #DigitalDiplomacy
@POTUS Joe Biden's first post on Threads: Folks, it's President Biden. You're hearing from me today from a new platform, but my message to you hasn't changed: Right now, we face an inflection point – one of those challenging moments in history where the decisions we make today will determine decades to come. But I don't see a dark, dismal, divided future for America. I see an America about to take off. I'll continue doing everything in my power to meet this moment – and keep you posted along the way.
November 20, 2023 at 10:56 PM
luefkens.com
Who is afraid of Elon Musk?

It seems everyone is...
➡️🔗https://digitips.ch/who-is-afraid-of-elon-musk/
#DigitalDiplomacy
Graphic illustration of a two-faced Elon Musk created with Images.AI https://images.ai/user/Luefkens
October 27, 2023 at 12:49 PM
luefkens.com
Guess where?
October 23, 2023 at 5:30 PM
luefkens.com
I Bluesky ready to onboard large accounts?

Germany's @abaerbock.diplo.de and @diplo.de become the first foreign minister and foreign ministry on Bluesky 👏

cc @pfrazee.com
#DigitalDiplomacy
Screenshot of the first post of German Foreign Minister Annalena Baerbock on the Bluesky app. A selfie against a blue sky. Text of the post in German "I heard the sky is more blue here" Screenshot of the account of German Foreign Minister Annalena Baerbock on the Bluesky app. with 13,000 followers. Screenshot of the account of the German Foreign Ministry on the Bluesky app. with 3,400 followers.
October 7, 2023 at 7:49 AM
luefkens.com
In Brussels for the day 🇧🇪
Orange sunrise over Brussels airport with a plane parked at the terminal.
September 21, 2023 at 5:59 AM
luefkens.com
Are you looking for an alternative to X?

There are plenty, but none will ever replace what Twitter was.

➡️🔗https://digitips.ch/by-bye-twitter-welcome-to-social-media-fragmentation/
#DigitalDiplomacy
Screenshot of the boilerplate on the UNEP website with 10 social media platforms including Mastodon, Threads and X
August 18, 2023 at 11:36 AM
luefkens.com
RIP Twitter 2006-2023

via Mike Wilson ➡️🔗https://twitter.com/CraftyOldGit/status/1591105627111178240 #TwitterXtinct #TwitterX #RIPTwitter
The extinct Dodo bird in the blue Twitter colours on white background
July 25, 2023 at 8:37 AM
luefkens.com
One of the best things about the Tour de France is the ‘publicity caravan’, the ad train preceding the riders 🚴‍♂️🚴🚴‍♀️ #LeTourdeFrance #TDF2023
A giant yellow Orangina bottle on wheels, part of the publicity caravan of the Tour de France cycling race A giant green melon on wheels, part of the publicity caravan of the Tour de France cycling race A giant red strawberry on wheels, part of the publicity caravan of the Tour de France cycling race A giant statue of a cyclist on a Mini, part of the publicity caravan of the Tour de France cycling race
July 19, 2023 at 8:25 AM
luefkens.com
Which world leaders are on Threads?🧵

Find out ➡️🔗 https://digitips.ch/who-are-the-first-world-leaders-on-threads/
#DigitalDiplomacy
Ranking of the 10 most followed world leaders on Threads
July 13, 2023 at 3:25 PM
luefkens.com
Today was my last day at @zurich.com 😢

I had a fun time in Zürich🇨🇭
The best part was my afternoon nap in this design beauty. 💤
Matthias Lüfkens head sticking out behind the iconic striped armchair ‘Donna Up’ by Italian designer Gaetano Pesce
June 30, 2023 at 3:33 PM
luefkens.com
Good morning 🇫🇷🇨🇭
The blue sky over Lake Geneva with the CGN commuter boat in the foreground.
June 12, 2023 at 4:12 AM
luefkens.com
Labas rytas Lietuva 🇱🇹
Sunrise on the Curonian Spit in Lithuania
June 6, 2023 at 5:22 AM
luefkens.com
Sunset over the Baltic Sea 🇱🇹
Close-up of waves rolling on a sandy beach with the sun setting in the background.
June 3, 2023 at 6:09 PM