Luca Iaconelli
@luca-iaconelli.bsky.social
Co-Founder iglu.dev Growing makerbox.io - splitink.app
Sharing weekly tips about startup: lucaiaconelli.beehiiv.com
Sharing weekly tips about startup: lucaiaconelli.beehiiv.com
I reached a strange moment in this journey.
The product is still unfinished…
yet it finally feels real.
Tiny details are starting to click.
The experience is taking shape.
The thing I imagined months ago is no longer just in my head.
Not ready to reveal the name yet.
But it’s close.
Very close.
The product is still unfinished…
yet it finally feels real.
Tiny details are starting to click.
The experience is taking shape.
The thing I imagined months ago is no longer just in my head.
Not ready to reveal the name yet.
But it’s close.
Very close.
November 22, 2025 at 12:56 PM
I reached a strange moment in this journey.
The product is still unfinished…
yet it finally feels real.
Tiny details are starting to click.
The experience is taking shape.
The thing I imagined months ago is no longer just in my head.
Not ready to reveal the name yet.
But it’s close.
Very close.
The product is still unfinished…
yet it finally feels real.
Tiny details are starting to click.
The experience is taking shape.
The thing I imagined months ago is no longer just in my head.
Not ready to reveal the name yet.
But it’s close.
Very close.
Some days the work flows.
Other days it feels like pushing a boulder uphill.
I used to fight that tension.
Now I see it for what it is:
the sign that I'm building something that actually matters to me.
If it were easy, it wouldn’t be interesting.
If it were obvious, it wouldn’t be new.
Other days it feels like pushing a boulder uphill.
I used to fight that tension.
Now I see it for what it is:
the sign that I'm building something that actually matters to me.
If it were easy, it wouldn’t be interesting.
If it were obvious, it wouldn’t be new.
November 20, 2025 at 1:01 PM
Some days the work flows.
Other days it feels like pushing a boulder uphill.
I used to fight that tension.
Now I see it for what it is:
the sign that I'm building something that actually matters to me.
If it were easy, it wouldn’t be interesting.
If it were obvious, it wouldn’t be new.
Other days it feels like pushing a boulder uphill.
I used to fight that tension.
Now I see it for what it is:
the sign that I'm building something that actually matters to me.
If it were easy, it wouldn’t be interesting.
If it were obvious, it wouldn’t be new.
Building this product taught me something unexpected:
The real challenge isn’t writing code.
It’s deciding what *not* to build.
Every feature wants attention.
Every idea looks important.
But only a few truly matter.
The real challenge isn’t writing code.
It’s deciding what *not* to build.
Every feature wants attention.
Every idea looks important.
But only a few truly matter.
November 18, 2025 at 12:57 PM
Building this product taught me something unexpected:
The real challenge isn’t writing code.
It’s deciding what *not* to build.
Every feature wants attention.
Every idea looks important.
But only a few truly matter.
The real challenge isn’t writing code.
It’s deciding what *not* to build.
Every feature wants attention.
Every idea looks important.
But only a few truly matter.
Sunday nights hit different when you’re building something new.
Everyone slows down.
But my mind does the opposite.
Ideas collide.
Connections form.
The product gets clearer.
It’s wild how a simple spark can turn into a quiet obsession.
No deadlines.
No noise.
Just the craft.
Everyone slows down.
But my mind does the opposite.
Ideas collide.
Connections form.
The product gets clearer.
It’s wild how a simple spark can turn into a quiet obsession.
No deadlines.
No noise.
Just the craft.
November 16, 2025 at 9:29 PM
Sunday nights hit different when you’re building something new.
Everyone slows down.
But my mind does the opposite.
Ideas collide.
Connections form.
The product gets clearer.
It’s wild how a simple spark can turn into a quiet obsession.
No deadlines.
No noise.
Just the craft.
Everyone slows down.
But my mind does the opposite.
Ideas collide.
Connections form.
The product gets clearer.
It’s wild how a simple spark can turn into a quiet obsession.
No deadlines.
No noise.
Just the craft.
Even on Sundays, I’m building.
Not because I “have to”.
But because I can’t get this idea out of my head.
There’s something addictive about working on a product that keeps pulling you back in.
The kind of project you think about while making coffee… while walking… while resting.
Not because I “have to”.
But because I can’t get this idea out of my head.
There’s something addictive about working on a product that keeps pulling you back in.
The kind of project you think about while making coffee… while walking… while resting.
November 16, 2025 at 10:58 AM
Even on Sundays, I’m building.
Not because I “have to”.
But because I can’t get this idea out of my head.
There’s something addictive about working on a product that keeps pulling you back in.
The kind of project you think about while making coffee… while walking… while resting.
Not because I “have to”.
But because I can’t get this idea out of my head.
There’s something addictive about working on a product that keeps pulling you back in.
The kind of project you think about while making coffee… while walking… while resting.
There’s this moment in every project when things click.
You go from “Does this make sense?”
to
“This could actually work.”
I’m there right now.
What started as an experiment is turning into something that feels… inevitable.
More soon.
🚀
You go from “Does this make sense?”
to
“This could actually work.”
I’m there right now.
What started as an experiment is turning into something that feels… inevitable.
More soon.
🚀
November 14, 2025 at 10:56 AM
There’s this moment in every project when things click.
You go from “Does this make sense?”
to
“This could actually work.”
I’m there right now.
What started as an experiment is turning into something that feels… inevitable.
More soon.
🚀
You go from “Does this make sense?”
to
“This could actually work.”
I’m there right now.
What started as an experiment is turning into something that feels… inevitable.
More soon.
🚀
Every product starts with a small obsession.
Mine?
The feeling of being drowned in noise while searching for signal.
I wanted a space to read, learn, and connect ideas — without distraction.
So I started building one.
Brick by brick.
Line by line.
Idea by idea.
Mine?
The feeling of being drowned in noise while searching for signal.
I wanted a space to read, learn, and connect ideas — without distraction.
So I started building one.
Brick by brick.
Line by line.
Idea by idea.
November 12, 2025 at 10:59 AM
Every product starts with a small obsession.
Mine?
The feeling of being drowned in noise while searching for signal.
I wanted a space to read, learn, and connect ideas — without distraction.
So I started building one.
Brick by brick.
Line by line.
Idea by idea.
Mine?
The feeling of being drowned in noise while searching for signal.
I wanted a space to read, learn, and connect ideas — without distraction.
So I started building one.
Brick by brick.
Line by line.
Idea by idea.
For the past few weeks, I’ve been building something new.
Not for investors.
Not for hype.
For me — and for people who want to think better online.
It started as a personal frustration, now it’s turning into something much bigger.
Still early.
But it’s coming together beautifully.
🪶
Not for investors.
Not for hype.
For me — and for people who want to think better online.
It started as a personal frustration, now it’s turning into something much bigger.
Still early.
But it’s coming together beautifully.
🪶
November 11, 2025 at 10:59 AM
For the past few weeks, I’ve been building something new.
Not for investors.
Not for hype.
For me — and for people who want to think better online.
It started as a personal frustration, now it’s turning into something much bigger.
Still early.
But it’s coming together beautifully.
🪶
Not for investors.
Not for hype.
For me — and for people who want to think better online.
It started as a personal frustration, now it’s turning into something much bigger.
Still early.
But it’s coming together beautifully.
🪶
Night reflection:
I measured today by minutes saved for others.
Less noise, more nerve.
I’m building a quieter tool and a louder promise.
Tomorrow, fewer steps to yes.
Good night.
I measured today by minutes saved for others.
Less noise, more nerve.
I’m building a quieter tool and a louder promise.
Tomorrow, fewer steps to yes.
Good night.
November 10, 2025 at 9:26 PM
Night reflection:
I measured today by minutes saved for others.
Less noise, more nerve.
I’m building a quieter tool and a louder promise.
Tomorrow, fewer steps to yes.
Good night.
I measured today by minutes saved for others.
Less noise, more nerve.
I’m building a quieter tool and a louder promise.
Tomorrow, fewer steps to yes.
Good night.
Builder’s code:
Reduce time-to-outcome.
Explain like a friend, deliver like a pro.
Charge like it matters.
Show your work; hide your excuses.
Progress is a receipt with a story attached.
Reduce time-to-outcome.
Explain like a friend, deliver like a pro.
Charge like it matters.
Show your work; hide your excuses.
Progress is a receipt with a story attached.
November 10, 2025 at 6:58 PM
Builder’s code:
Reduce time-to-outcome.
Explain like a friend, deliver like a pro.
Charge like it matters.
Show your work; hide your excuses.
Progress is a receipt with a story attached.
Reduce time-to-outcome.
Explain like a friend, deliver like a pro.
Charge like it matters.
Show your work; hide your excuses.
Progress is a receipt with a story attached.
Emotional loop — $0 → $400 MRR:
Curiosity → Build → Doubt → Feedback → Relief → Repeat.
Guard the “Relief” step like oxygen.
No relief, no revenue.
Curiosity → Build → Doubt → Feedback → Relief → Repeat.
Guard the “Relief” step like oxygen.
No relief, no revenue.
November 10, 2025 at 5:01 PM
Emotional loop — $0 → $400 MRR:
Curiosity → Build → Doubt → Feedback → Relief → Repeat.
Guard the “Relief” step like oxygen.
No relief, no revenue.
Curiosity → Build → Doubt → Feedback → Relief → Repeat.
Guard the “Relief” step like oxygen.
No relief, no revenue.
If your value needs 8 bullets, it has none.
Write one sentence that survives silence and skims.
Then earn it with the first click.
Write one sentence that survives silence and skims.
Then earn it with the first click.
November 10, 2025 at 3:03 PM
If your value needs 8 bullets, it has none.
Write one sentence that survives silence and skims.
Then earn it with the first click.
Write one sentence that survives silence and skims.
Then earn it with the first click.
5 moves to first $250 MRR:
1. Outcome line that names the pain and the timeline.
2. 60–90s click-through demo (no edits, no music).
3. One-plan pricing + annual toggle.
4. Concierge setup for the first 10 users.
5. Public changelog with dates, not vibes.
Ship, show, sharpen, repeat.
1. Outcome line that names the pain and the timeline.
2. 60–90s click-through demo (no edits, no music).
3. One-plan pricing + annual toggle.
4. Concierge setup for the first 10 users.
5. Public changelog with dates, not vibes.
Ship, show, sharpen, repeat.
November 10, 2025 at 12:56 PM
5 moves to first $250 MRR:
1. Outcome line that names the pain and the timeline.
2. 60–90s click-through demo (no edits, no music).
3. One-plan pricing + annual toggle.
4. Concierge setup for the first 10 users.
5. Public changelog with dates, not vibes.
Ship, show, sharpen, repeat.
1. Outcome line that names the pain and the timeline.
2. 60–90s click-through demo (no edits, no music).
3. One-plan pricing + annual toggle.
4. Concierge setup for the first 10 users.
5. Public changelog with dates, not vibes.
Ship, show, sharpen, repeat.
I killed a feature I loved.
Users didn’t flinch—churn did.
Turns out simplicity was the upgrade.
Delete bravely; profit quietly.
Users didn’t flinch—churn did.
Turns out simplicity was the upgrade.
Delete bravely; profit quietly.
November 10, 2025 at 11:04 AM
I killed a feature I loved.
Users didn’t flinch—churn did.
Turns out simplicity was the upgrade.
Delete bravely; profit quietly.
Users didn’t flinch—churn did.
Turns out simplicity was the upgrade.
Delete bravely; profit quietly.
Blunt truths under $2K MRR:
– “Building audience first” is a stall if you never make an offer.
– Screenshots aren’t proof; receipts are.
– Your onboarding is a sales page in disguise—treat it like one.
– If support hurts, scope is lying.
– Raise price when your calendar, not ego, says so.
– “Building audience first” is a stall if you never make an offer.
– Screenshots aren’t proof; receipts are.
– Your onboarding is a sales page in disguise—treat it like one.
– If support hurts, scope is lying.
– Raise price when your calendar, not ego, says so.
November 10, 2025 at 9:01 AM
Blunt truths under $2K MRR:
– “Building audience first” is a stall if you never make an offer.
– Screenshots aren’t proof; receipts are.
– Your onboarding is a sales page in disguise—treat it like one.
– If support hurts, scope is lying.
– Raise price when your calendar, not ego, says so.
– “Building audience first” is a stall if you never make an offer.
– Screenshots aren’t proof; receipts are.
– Your onboarding is a sales page in disguise—treat it like one.
– If support hurts, scope is lying.
– Raise price when your calendar, not ego, says so.
Good morning.
Start tiny, finish honest.
One clear promise before coffee.
One user helped before lunch.
Small integrity compounds faster than clever hacks.
Start tiny, finish honest.
One clear promise before coffee.
One user helped before lunch.
Small integrity compounds faster than clever hacks.
November 10, 2025 at 7:02 AM
Good morning.
Start tiny, finish honest.
One clear promise before coffee.
One user helped before lunch.
Small integrity compounds faster than clever hacks.
Start tiny, finish honest.
One clear promise before coffee.
One user helped before lunch.
Small integrity compounds faster than clever hacks.
Night reflection:
Today I didn’t chase more; I chased clearer.
A smaller promise, a shorter path, a calmer mind.
Progress happened in sentences before it happened in code.
Tomorrow I’ll measure by relief, not lines.
Good night.
Today I didn’t chase more; I chased clearer.
A smaller promise, a shorter path, a calmer mind.
Progress happened in sentences before it happened in code.
Tomorrow I’ll measure by relief, not lines.
Good night.
November 9, 2025 at 9:30 PM
Night reflection:
Today I didn’t chase more; I chased clearer.
A smaller promise, a shorter path, a calmer mind.
Progress happened in sentences before it happened in code.
Tomorrow I’ll measure by relief, not lines.
Good night.
Today I didn’t chase more; I chased clearer.
A smaller promise, a shorter path, a calmer mind.
Progress happened in sentences before it happened in code.
Tomorrow I’ll measure by relief, not lines.
Good night.
Indie oath:
I trade mystery for demonstration.
I trade hacks for habits.
I trade applause for receipts.
I build quietly, I deliver loudly.
The path is simple, not easy.
I trade mystery for demonstration.
I trade hacks for habits.
I trade applause for receipts.
I build quietly, I deliver loudly.
The path is simple, not easy.
November 9, 2025 at 7:01 PM
Indie oath:
I trade mystery for demonstration.
I trade hacks for habits.
I trade applause for receipts.
I build quietly, I deliver loudly.
The path is simple, not easy.
I trade mystery for demonstration.
I trade hacks for habits.
I trade applause for receipts.
I build quietly, I deliver loudly.
The path is simple, not easy.
Emotional loop — $0 → $1K MRR micro-moments:
Anxiety → Action → Ambiguity → Adjustment → Alignment.
The wobble is the work.
Make one promise smaller and one proof louder.
Anxiety → Action → Ambiguity → Adjustment → Alignment.
The wobble is the work.
Make one promise smaller and one proof louder.
November 9, 2025 at 5:00 PM
Emotional loop — $0 → $1K MRR micro-moments:
Anxiety → Action → Ambiguity → Adjustment → Alignment.
The wobble is the work.
Make one promise smaller and one proof louder.
Anxiety → Action → Ambiguity → Adjustment → Alignment.
The wobble is the work.
Make one promise smaller and one proof louder.
If your user can’t win in the first minute, you stole their minute.
Design the first minute like rent is due.
Outcome, not orientation.
Design the first minute like rent is due.
Outcome, not orientation.
November 9, 2025 at 3:00 PM
If your user can’t win in the first minute, you stole their minute.
Design the first minute like rent is due.
Outcome, not orientation.
Design the first minute like rent is due.
Outcome, not orientation.
$0 → $300 MRR, the “one-hour-a-day” protocol:
– Mon: List 10 pains in your DMs/comments. Pick 1.
– Tue: Record a 90s fix demo.
– Wed: Build only what’s in the demo.
– Thu: Landing + instant checkout.
– Fri: Publish 3 proof snippets (before/after).
– Mon: List 10 pains in your DMs/comments. Pick 1.
– Tue: Record a 90s fix demo.
– Wed: Build only what’s in the demo.
– Thu: Landing + instant checkout.
– Fri: Publish 3 proof snippets (before/after).
November 9, 2025 at 12:59 PM
$0 → $300 MRR, the “one-hour-a-day” protocol:
– Mon: List 10 pains in your DMs/comments. Pick 1.
– Tue: Record a 90s fix demo.
– Wed: Build only what’s in the demo.
– Thu: Landing + instant checkout.
– Fri: Publish 3 proof snippets (before/after).
– Mon: List 10 pains in your DMs/comments. Pick 1.
– Tue: Record a 90s fix demo.
– Wed: Build only what’s in the demo.
– Thu: Landing + instant checkout.
– Fri: Publish 3 proof snippets (before/after).
I delayed launch to chase “perfect.”
Then I launched half-baked and shipped 3 fixes in 48 hours.
Users called it “responsive.”
Perfection is procrastination with better lighting.
Speed plus respect wins.
Then I launched half-baked and shipped 3 fixes in 48 hours.
Users called it “responsive.”
Perfection is procrastination with better lighting.
Speed plus respect wins.
November 9, 2025 at 10:57 AM
I delayed launch to chase “perfect.”
Then I launched half-baked and shipped 3 fixes in 48 hours.
Users called it “responsive.”
Perfection is procrastination with better lighting.
Speed plus respect wins.
Then I launched half-baked and shipped 3 fixes in 48 hours.
Users called it “responsive.”
Perfection is procrastination with better lighting.
Speed plus respect wins.
Harsh truths for early revenue:
– “Stealth” is comfort cosplay.
– Fancy stack, flimsy offer.
– Free users write the longest emails.
– Your brand is the feeling after the first click, not the logo before it.
– Respect shows up as price.
– “Stealth” is comfort cosplay.
– Fancy stack, flimsy offer.
– Free users write the longest emails.
– Your brand is the feeling after the first click, not the logo before it.
– Respect shows up as price.
November 9, 2025 at 9:02 AM
Harsh truths for early revenue:
– “Stealth” is comfort cosplay.
– Fancy stack, flimsy offer.
– Free users write the longest emails.
– Your brand is the feeling after the first click, not the logo before it.
– Respect shows up as price.
– “Stealth” is comfort cosplay.
– Fancy stack, flimsy offer.
– Free users write the longest emails.
– Your brand is the feeling after the first click, not the logo before it.
– Respect shows up as price.
Good morning.
Courage first, craft second, polish last.
One honest promise before breakfast.
One receipt before dinner.
Repeat until the future feels inevitable.
Courage first, craft second, polish last.
One honest promise before breakfast.
One receipt before dinner.
Repeat until the future feels inevitable.
November 9, 2025 at 7:01 AM
Good morning.
Courage first, craft second, polish last.
One honest promise before breakfast.
One receipt before dinner.
Repeat until the future feels inevitable.
Courage first, craft second, polish last.
One honest promise before breakfast.
One receipt before dinner.
Repeat until the future feels inevitable.
Night reflection:
Today I learned the courage to delete what I loved
and keep what my users loved.
Progress felt smaller than my fear and bigger than my excuses.
Tomorrow, tighter promise, shorter path, steadier hands.
Good night.
Today I learned the courage to delete what I loved
and keep what my users loved.
Progress felt smaller than my fear and bigger than my excuses.
Tomorrow, tighter promise, shorter path, steadier hands.
Good night.
November 8, 2025 at 9:26 PM
Night reflection:
Today I learned the courage to delete what I loved
and keep what my users loved.
Progress felt smaller than my fear and bigger than my excuses.
Tomorrow, tighter promise, shorter path, steadier hands.
Good night.
Today I learned the courage to delete what I loved
and keep what my users loved.
Progress felt smaller than my fear and bigger than my excuses.
Tomorrow, tighter promise, shorter path, steadier hands.
Good night.