louisa
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louisasheringham.bsky.social
louisa
@louisasheringham.bsky.social
yet another bloody marketing video maker

some tiktok marketing tips, some birds & nonsense

she/her | ENFJ | 💖💜💙
(opinions are my own and probably stupid)
first time father gimbir has been sitting and watching diamond feed their new baby to learn how🥹
November 9, 2025 at 11:30 AM
example: this video started picking up loads of views over the weekend so first thing monday i made another generic explainer about the game and it’s done 10x better than last time i posted one

it’s not even a comment response! (so not even linked to the first video)🔥
October 14, 2025 at 3:25 PM
a photos clearout when you do tiktok for a living like:
October 11, 2025 at 10:12 AM
🚨 scheduled posts has made it to the normal tiktok app!! 🚨

still being rolled out - i tend to get features early for some reason and it’s not on all accounts im logged into but still HUGE!!!! 😍
September 14, 2025 at 8:53 AM
i hope your day gets better 💖 have a sleepy sweep
August 6, 2025 at 12:14 PM
white man who thinks privilege isn’t real what a shocker!! here’s your medal x
July 17, 2025 at 12:44 PM
from here you can search for topics and see what things people are looking

there’s also a cool option for “content gaps” where you might find some ideas for the types of content people inhabit your audience are looking for
July 10, 2025 at 9:37 AM
it’s a new feature in tiktok where you can see search trends for specific subjects - to find it you literally just search “creator search insights” in the search bar
July 10, 2025 at 9:37 AM
✨ GIVING OUT 1 FREE GAME DEV TIKTOK TIP FOR EVERY DAY OF DEVELOP ✨

THE FINAL DAY - CREATOR SEARCH INSIGHTS
July 10, 2025 at 9:37 AM
for the most part i have found posting from multiple locations on one account suppresses my reach

(example here of a US based account that i posted on from UK and videos were not only getting much less views, but majority from followers - not normal for tiktok!)
July 9, 2025 at 6:42 AM
you can’t control the location of the audience your videos go to (unless you’re doing paid ads)

when you post, it will show your video to people geographically local to you initially. this works on sim card in the phone

(heres 2 vids posted to the same account, one from US and one from UK)
July 9, 2025 at 6:42 AM
✨ GIVING OUT 1 FREE GAME DEV TIKTOK TIP FOR EVERY DAY OF DEVELOP ✨

DAY 2 - LOCATION MATTERS
July 9, 2025 at 6:42 AM
reasons why you shouldn’t:
✨talk a lot about birds
✨seriously, you’ll have to wade through the bird content to find the game info
✨i’m not sorry about it
✨most of the games i work on involve breeding for some reason??? maybe if your game doesn’t involve breeding listen to someone else idk
July 8, 2025 at 7:08 AM
✨i’m also incredibly passionate about making a creative career as accessible as possible. there’s too much privilege needed to get into content creation as a career and i want to help in any way i can

(ft baby lou who worked 12h days every day to afford to break into the industry)
July 8, 2025 at 7:08 AM
✨once got an indie game crowned “tiktok’s horniest dating sim”
✨ fought the sun newspaper over tiktok usage rights and won (used the money to feed dogs)
vm.tiktok.com/ZNdPwMye7/
July 8, 2025 at 7:08 AM
reasons why you should listen to me:
✨lots of views on tiktok for indie games (like 8mill+ maybe more, i stopped counting tbh)
✨chronically online so on top of all the news about how tiktok is changing
July 8, 2025 at 7:08 AM
if you’re new: hi i’m louisa and i make short form content for indie games with @futurefriendsgames.com
July 8, 2025 at 7:08 AM
* you can pick up a bunch of views on your videos over time if you’ve used good search terms in your video (on screen text, VO, captions, hashtags) so you’re getting views even when you’re not posting (and these are people looking for your content so more valuable imo than randos on the fyp)
July 8, 2025 at 7:03 AM
consider using descriptive words vs game name. people won’t be searching for a game name they don’t know exists but they might be looking for a new horror/cozy game to try

(if you’ve ranked for a search term it appears above the video like this!)
July 8, 2025 at 7:03 AM
I show my videos to a family member sometimes as fresh eyes sometimes!

(the piss ones were not well received by my mum lol)
July 8, 2025 at 7:03 AM
assume people know NOTHING - if it’s not blatantly obvious it’s a game then make sure to add it in text on screen or in the VO

(don’t assume people will read the caption either. I know I don’t half the time)
July 8, 2025 at 7:03 AM
the vast majority of the people who watch your tiktoks will be new viewers.

they don’t know anything about you or your game (and they don’t care either - but that’s for another time)
July 8, 2025 at 7:03 AM
✨ GIVING OUT 1 FREE GAME DEV TIKTOK TIP FOR EVERY DAY OF DEVELOP ✨

my tiktalk (see, it even had a funny name!) wasn’t accepted for develop so i’m gonna give out some of the juiciest tips from it for free so you can all pretend i’m there 😘💖

DAY 1 - CONTEXT IS KING
July 8, 2025 at 7:03 AM
hey louisa how are you spending your friday evening?

so glad you asked! watching this man get defeated by the biggest plate of mash i’ve ever seen on tiktok live 🥰
July 4, 2025 at 7:35 PM
you can see on the waveform how long each part of the text lasts so you can make the clip the right length

it’s stupid but it works i promise
May 8, 2025 at 3:57 PM