Annual rate contracts for 6k+ hotels in the US are solely to impact maximum market share and revenue. Each major corp in US has negotiated rates/terms. All flagged hotels have to honor. Pressure from other more lucrative market segments might make an impact on corporate, sadly not one franchisee

Courage of conviction is costly

Lost in this convo is contracts in place between Hilton Hotels (& almost every other hotel co) has for specific rates w/GSA, some of these guarantee rates to be honored on a last room available basis. Part of a franchisees obligation is to honor corp contracts, breaking may result in loss of brand

@schiff.senate.gov