Pathos: Use emotions to sell your product or service, whether they’re positive or negative. Or, make your audience suffer. "It's been 5 years since Mads Mikkelsen was in Hannibal. You've waited so long to see Mads Mikkelsen act again. What if you could see him in this brand new video game?"

Logos: Use stats, numbers, and reasoning to sell your product. “80% of Hannibal viewers agree Mads Mikkelsen is the best actor.”

Kairos: Finding the right time to sell your product and taking advantage of that opportunity. "Just finished binge-ing all three seasons of Hannibal? Check out these other titles with Mads Mikkelsen being his beautiful self."

Ethos: Use an established figure in the field (or even a celebrity) to help sell your product. “Hannibal Lecter is a huge fan of our steaks.”

Your turn. What other spooky stories would you add to this list?

Someone you know says you should "just get a certification or two" when you lament that you can't find a job. You have over a hundred from HubSpot, Google, and SEMRush.

A new social platform becomes popular and looks like like it'll attract your target personas.

Your CEO has decided that in lieu of cutting costs elsewhere, the company will lay off half of the marketing team. The remaining employees must take over the others' responsibilities.

You sent an email out with [YOUR_NAME] to thousands of subscribers.

Your CRM suddenly loses half of its data. Support says it's unable to be retrieved.

Your company places the head of sales over the marketing department. You must now run every single marketing strategy and asset by said head of sales.

Ready to get that content published and seen? We're here to help you create copy that resonates with your audience wherever and whenever. Give us a holler when you're ready.

5. Get out from behind your desk and explore other topics, ideas, and places. Whether you take a free online course that has absolutely nothing to do with you work or you go to a new place, you'll open your mind to new perspectives by doing so

4. Ask a friend—like us 💜 Agencies and freelancers know how to ideate and craft content quickly and easily, and we've been doing it far longer than LLMs have been around. If you have room in your marketing budget, why not use it?

3. Search engines are your friend. Many of them show which keywords, searches, and questions are trending. Whether it's TikTok (which, yes, is also a search engine), Ecosia, or one of the bigger search engines, you can usually find that information easily. Want a quick tip? Use answerthepublic.com 👀

2. You know all those newsletter you've signed up for and barely glance at now? You can use them to get ideas for your brand. Glance through those unread emails and see if any of the topics spark an idea or two.

1. Use LinkedIn to your advantage! There are so many content creators on here from whom you can learn and topics upon which you can expand