Lisa Raehsler
@lisarockssem.bsky.social
🌟 Inspired by the intersection of AI and Ads. Marketing strategist with 18 yrs in Google Ads, PPC, paid media.
👩💻 Columnist for Search Engine Journal.
❤️ Passions: yoga, travel, and balancing life as a proud mom.
Substack → https://bit.ly/3EbTXoI
👩💻 Columnist for Search Engine Journal.
❤️ Passions: yoga, travel, and balancing life as a proud mom.
Substack → https://bit.ly/3EbTXoI
The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response.
www.ppcsurvey.com
www.ppcsurvey.com
November 17, 2025 at 2:50 PM
The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response.
www.ppcsurvey.com
www.ppcsurvey.com
Search behavior isn’t what it used to be.
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
November 10, 2025 at 2:06 PM
Search behavior isn’t what it used to be.
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
October 21, 2025 at 11:33 AM
I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1
bit.ly/45xlRG1
August 11, 2025 at 12:02 PM
Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1
bit.ly/45xlRG1
Mid-funnel is where paid media wins or stalls.
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
July 24, 2025 at 1:52 PM
Mid-funnel is where paid media wins or stalls.
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
June 30, 2025 at 12:33 PM
Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
June 20, 2025 at 3:54 PM
Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
June 16, 2025 at 2:12 PM
AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
The best ads aren’t just AI-driven.
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
June 3, 2025 at 4:26 PM
The best ads aren’t just AI-driven.
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
What if your ‘high-performing’ campaign is really underperforming?
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
May 27, 2025 at 1:08 PM
What if your ‘high-performing’ campaign is really underperforming?
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
I’m headed to San Diego this September to speak at @heroconf.com + @brightonseo.com and you could come too, for free!
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
May 21, 2025 at 12:53 PM
I’m headed to San Diego this September to speak at @heroconf.com + @brightonseo.com and you could come too, for free!
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
May 13, 2025 at 12:26 PM
Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
Are your ads wasting budget in high-CPC, low-converting locations?
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
May 12, 2025 at 1:05 PM
Are your ads wasting budget in high-CPC, low-converting locations?
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
Run for president?! 😂
May 1, 2025 at 8:44 PM
Run for president?! 😂
For marketing leads:
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
May 1, 2025 at 1:10 PM
For marketing leads:
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
Your customer list is the key to acquiring new customers. 🔑
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
April 25, 2025 at 12:38 PM
Your customer list is the key to acquiring new customers. 🔑
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
💥 Your digital ads don’t need to fail because the economy slows.
Most brands pause. The smart ones adapt.
I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting.
bit.ly/42qGXoR
👉While you're there, subscribe for more.
Most brands pause. The smart ones adapt.
I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting.
bit.ly/42qGXoR
👉While you're there, subscribe for more.
April 2, 2025 at 2:44 PM
💥 Your digital ads don’t need to fail because the economy slows.
Most brands pause. The smart ones adapt.
I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting.
bit.ly/42qGXoR
👉While you're there, subscribe for more.
Most brands pause. The smart ones adapt.
I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting.
bit.ly/42qGXoR
👉While you're there, subscribe for more.
🔑 Thinking about PPC? If you wait until you need results immediately, it’s too late.
Start planning NOW!
- Align PPC with business goals
- Integrate Channels with PPC
- Use scalable PPC setups
- Track & analyze early
Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID
Start planning NOW!
- Align PPC with business goals
- Integrate Channels with PPC
- Use scalable PPC setups
- Track & analyze early
Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID
March 27, 2025 at 2:03 PM
🔑 Thinking about PPC? If you wait until you need results immediately, it’s too late.
Start planning NOW!
- Align PPC with business goals
- Integrate Channels with PPC
- Use scalable PPC setups
- Track & analyze early
Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID
Start planning NOW!
- Align PPC with business goals
- Integrate Channels with PPC
- Use scalable PPC setups
- Track & analyze early
Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID
🔍 Consumers now expect AI-driven personalizations as the baseline experience! Businesses that fail to deliver will likely lose customers.
📊 My latest article breaks down 4 ways for trust-driven AI that simplifies decision-making across any industry.
bit.ly/3XUNFkj
📊 My latest article breaks down 4 ways for trust-driven AI that simplifies decision-making across any industry.
bit.ly/3XUNFkj
March 19, 2025 at 12:51 PM
🔍 Consumers now expect AI-driven personalizations as the baseline experience! Businesses that fail to deliver will likely lose customers.
📊 My latest article breaks down 4 ways for trust-driven AI that simplifies decision-making across any industry.
bit.ly/3XUNFkj
📊 My latest article breaks down 4 ways for trust-driven AI that simplifies decision-making across any industry.
bit.ly/3XUNFkj
Kickstart Your Ad Copy 🚀
Google Ads AI missing the mark with generic ads?
Try external AI first:
1️⃣ Set clear strategy
2️⃣ Generate targeted ad copy
3️⃣ Input into Google Ads for smart refinement & better results over time.
#AI #GoogleAds #MarketingTips
Google Ads AI missing the mark with generic ads?
Try external AI first:
1️⃣ Set clear strategy
2️⃣ Generate targeted ad copy
3️⃣ Input into Google Ads for smart refinement & better results over time.
#AI #GoogleAds #MarketingTips
March 18, 2025 at 1:04 PM
Kickstart Your Ad Copy 🚀
Google Ads AI missing the mark with generic ads?
Try external AI first:
1️⃣ Set clear strategy
2️⃣ Generate targeted ad copy
3️⃣ Input into Google Ads for smart refinement & better results over time.
#AI #GoogleAds #MarketingTips
Google Ads AI missing the mark with generic ads?
Try external AI first:
1️⃣ Set clear strategy
2️⃣ Generate targeted ad copy
3️⃣ Input into Google Ads for smart refinement & better results over time.
#AI #GoogleAds #MarketingTips
I was fed up spending hours reviewing Google Ads search term reports looking for crazy, irrelevant keywords. So I created this AI prompt to do it in seconds. 🪄
It groups similar poor-performing terms, calculates savings, and prioritizes what to exclude.
Exact prompt 👉 : bit.ly/41FOIpo
It groups similar poor-performing terms, calculates savings, and prioritizes what to exclude.
Exact prompt 👉 : bit.ly/41FOIpo
March 10, 2025 at 3:04 PM
I was fed up spending hours reviewing Google Ads search term reports looking for crazy, irrelevant keywords. So I created this AI prompt to do it in seconds. 🪄
It groups similar poor-performing terms, calculates savings, and prioritizes what to exclude.
Exact prompt 👉 : bit.ly/41FOIpo
It groups similar poor-performing terms, calculates savings, and prioritizes what to exclude.
Exact prompt 👉 : bit.ly/41FOIpo
Claude.ai is offering individual discounts on their Pro annual subscription - 25% through 2/28. 🧡
claude.ai/upgrade/pro/...
claude.ai/upgrade/pro/...
February 27, 2025 at 1:29 AM
Claude.ai is offering individual discounts on their Pro annual subscription - 25% through 2/28. 🧡
claude.ai/upgrade/pro/...
claude.ai/upgrade/pro/...
My latest on @sejournal.bsky.social jumps into Google Ads audiences and layering them to reach high-intent users.
Would 💛 to hear if you have a special layering technique!
Would 💛 to hear if you have a special layering technique!
February 14, 2025 at 3:26 PM
My latest on @sejournal.bsky.social jumps into Google Ads audiences and layering them to reach high-intent users.
Would 💛 to hear if you have a special layering technique!
Would 💛 to hear if you have a special layering technique!
Obsessed with Keywords?
Keywords are important, but its just one piece of the puzzle. Think holistically about various signals Google uses and how to leverage them.
My latest Substack on signals for ads and beyond.
Read and Subscribe! ⬇️
https://bit.ly/3Q88d4I
#GoogleAds #DigitalMarketing #AI
Keywords are important, but its just one piece of the puzzle. Think holistically about various signals Google uses and how to leverage them.
My latest Substack on signals for ads and beyond.
Read and Subscribe! ⬇️
https://bit.ly/3Q88d4I
#GoogleAds #DigitalMarketing #AI
February 10, 2025 at 3:51 PM
Obsessed with Keywords?
Keywords are important, but its just one piece of the puzzle. Think holistically about various signals Google uses and how to leverage them.
My latest Substack on signals for ads and beyond.
Read and Subscribe! ⬇️
https://bit.ly/3Q88d4I
#GoogleAds #DigitalMarketing #AI
Keywords are important, but its just one piece of the puzzle. Think holistically about various signals Google uses and how to leverage them.
My latest Substack on signals for ads and beyond.
Read and Subscribe! ⬇️
https://bit.ly/3Q88d4I
#GoogleAds #DigitalMarketing #AI
In my latest, I share the exact 5-day framework (optimizations) that did increase a client’s ROAS by 40%with no extra spend. It’s packed with super simple, actionable tips to optimize your PPC ads and get better results.
Check it out + subscribe: bit.ly/4aDbQJw
Check it out + subscribe: bit.ly/4aDbQJw
January 27, 2025 at 3:04 PM
In my latest, I share the exact 5-day framework (optimizations) that did increase a client’s ROAS by 40%with no extra spend. It’s packed with super simple, actionable tips to optimize your PPC ads and get better results.
Check it out + subscribe: bit.ly/4aDbQJw
Check it out + subscribe: bit.ly/4aDbQJw