Lindsey Green
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lindsey.franklygreenwebb.com
Lindsey Green
@lindsey.franklygreenwebb.com
Strategist and researcher for digital in museums, galleries and historic sites. Founder of Frankly, Green + Webb and Trustee at Sheffield Museums.

Sometimes cats, gardens and bread.
I have a deep belief that one of the key ways of addressing the chaos is to listen and connect more.

So, I’ve started blocking out 30 minutes every other week along with the rest of the @franklygreenwebb.com team to talk with people I know and those I don’t.
July 18, 2025 at 11:26 AM
An example - Don’t drift to the middle - paid media marketing “the best of our worst reviews” #remixldn
January 29, 2025 at 5:52 PM
MONA brand positioning was hedonistic, subversive and creativity. Audiences described it as weird, cool and fun. Their five brand principles #remixldn #dontpandertotheaudience
January 29, 2025 at 5:38 PM
Robbie Brammall – Ex-CMO, Mona (Museum of Old & New Art, Tasmania) the largest private museum takes a different approach to every other speaker - what’s critical isn’t story telling, immersion and experience but brand positioning - everyone knowing what you stand for #remixldn
January 29, 2025 at 5:33 PM
Megan Wastell - Global Creative Director at Merlin talks about how they focus ensuring that visitors feel that it has been “time well spent” and a drive to create a “family flow state” where family group “experience” rather than “thinking about the experience”
January 29, 2025 at 5:20 PM
200 creators project from the National Gallery. Know a lot of folk interested in this. Ellie shares it was 3 years in development delivered over 2m engagements. #remixldn
January 29, 2025 at 4:55 PM
R&D to support the development of digital literacy - systems, process, practice, governance - and to have critical conversations. #remixldn
January 29, 2025 at 3:58 PM
#remixldn next question - А
How do arts institutions need to change their programmes and practices due to Al, if at all? Oonagh suggests orgs take time to reflect on the purpose/why of using AI and then take time for R&D
January 29, 2025 at 3:58 PM
Laura shares the process Adobe have seen from emerge from their UX research around how AI is changing designer and artist practice - with the emergence of using AI as a moment they are calling “curation”
January 29, 2025 at 3:48 PM
Next up AI in the Gallery - an important topic for a lot of folk.
January 29, 2025 at 3:48 PM
More on placemaking - James Bowthorpe – Founder, Applied Research Creative Studio who run lower stable street in KingsX. They focused on creating an eco-system for impact first and the people followed. #remixldn
January 29, 2025 at 1:22 PM
Next, research around “scene makers” for grassroots cultures - the conditions needed, impact and effects. #remixldn
January 29, 2025 at 12:01 PM
Mused a web site designed for discovery for museum content by under 15s #remixldn
January 29, 2025 at 11:49 AM
I couldn’t keep up with the posting but here are some other slides if helpful
January 29, 2025 at 11:47 AM
Gen Alpha (people under 15) will be the largest generation ever, shaped by their experiences of seamless tech. But also growing up in huge disruption - climate, political, economic #remixldn
January 29, 2025 at 11:46 AM
Robyn Landau – Neuroaesthetics Designer & Co-founder, Kinda - takes academic research from neuroscience to translate that to be more accessible through art. #remixldn
January 29, 2025 at 9:15 AM
#remixldn Thameslink passengers will be able to see into the galleries and the people in the galleries will be able to see into the train. Sharon asks if she can claim Thameslink passengers as visitors. I think yes.
January 28, 2025 at 5:52 PM
#remixldn - adapting their original mission by answering the question “to what ends”.
January 28, 2025 at 5:48 PM
Sharon Ament - Director, London Museum - reveals the multi-million pound immersive experience she’ll be opening next year “its called a museum”

She asks us to imagine “what if…”
#remixldn
January 28, 2025 at 5:40 PM
#remixldn layered reality talking about creating a video of Elvis back stage using AI. It’s authentic because we know it happened. We wouldn’t create it if we don’t know it happened. There’s a debate right there.
January 28, 2025 at 5:02 PM
- Average age 47 - lots of students and the retired (I’m guessing seen as challenging for families)
- Half the audience experience experiencing VR for first time
- 80% reporting increased interesting in the impressionist art movement
- 96% interested in future VR experiences
January 28, 2025 at 4:19 PM
Some stats! La palette de Van Gogh at musee d’orsay
- 40k visitors - 12 headsets for 4 months
- €6 ticket
- 98% said they have a satisfactory experience (no rating given)
- Mostly French audience (rather than international)
- Audience was surprisingly old (museums expected young audience)
January 28, 2025 at 4:08 PM
#remixldn Randel Bryan from SXSW Europe talking about the case for convergence to support skills development.

A stat that never fails to give me a gut punch - today’s school are likely to have 18 jobs and 6 careers.
January 28, 2025 at 3:59 PM
In meet the speaker - lots of chat about holding on to creative vision and staying in budget during more commercial or large partnerships. The role of experienced producers but also a big challenge.
January 28, 2025 at 12:29 PM
Robin from Marshmallow Laser Feast talking about the importance of designing the onboarding and off boarding of VR experiences to create confidence to engage and let go. We’ve seen this in research - audience concerns around letting go and processing.
January 28, 2025 at 12:11 PM