Lindsay Tjepkema
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lindsaytjepkema.bsky.social
Lindsay Tjepkema
@lindsaytjepkema.bsky.social
Speaker | Podcaster | Founder | Advisor | Coach
I help B2B businesses grow by embracing the stories that can only be told by the brand and its founders.
3x Founder. 3x Mom.
Not everything that matters can be measured.
And not everything that can be measured matters.

Before you obsess about the ROI of all the tactics on your GTM list, pause and ask yourself, "Who is this for? And why are we doing it?"

The brands that become legendary think bigger.
February 7, 2025 at 2:54 PM
Here’s the thing about playbooks: they really only drive major success for the people who create them. Honestly, success isn't the result of what you DO. It comes from how you THINK.

Check out the whole blog post I wrote about this (that's right, I have a blog now). https://buff.ly/4h4kfrC
February 6, 2025 at 2:08 PM
Getting very ultra super excited for tomorrow...

First three episodes of "Actually, I Can." go LIVE!! 🎙️

Who will the guests be? Better visit https://actuallyican.show/ to find out.
February 4, 2025 at 9:12 PM
Why work with fractional experts instead of hiring full-time, in-house talent?

While it's certainly not the right choice in every situation, fractional support can be a real game-changer for startups and small businesses.

Are you working with fractional leaders in your startup? Why or why not?
February 4, 2025 at 3:00 PM
How do hire or partner with the right marketer?

It's not about their "proven process" or their gimmicky growth hack.

It's about how they listen. How they draw on their experience to think critically and creatively about your brand.

It's not about what they DO. It's about how they THINK.
January 30, 2025 at 2:54 PM
🥳 Today's the day! The trailer for my new show, "Actually, I Can." is LIVE!🎉

This show is more than content to publish here each week.

It's my ❤️whole heart❤️ for the founder experience. I hope you love it! https://buff.ly/4hkUfYE
January 22, 2025 at 4:58 PM