Lida Zeitlin-Wu
lidazeitlinwu.bsky.social
Lida Zeitlin-Wu
@lidazeitlinwu.bsky.social
Chicago-based interdisciplinary media scholar writing about color, technocapitalism, and the senses 🌈 🎨 👁️ 👃 👅 | Assistant Prof at Notre Dame
This is why I love going to the stacks (how was I not aware of kimchiology till now?).
November 10, 2025 at 11:00 PM
Was just made aware of this incredibly sinister initiative through the Harvard Asia Center in collaboration with JSTOR. Notice that if you don't "opt out" in 10 days, your work gets used to train LLMs, with zero compensation. I spy a class action lawsuit...
November 4, 2025 at 2:38 PM
Hope to see some of you at ASAP in Houston this week!
October 22, 2025 at 2:36 PM
Goethe (1810): "Skin color directly corresponds to moral character. The Black man is inferior, while the white man is the best and most beautiful."

Google AI summary (2025): "Goethe never wrote about race."
September 1, 2025 at 9:50 PM
Color Protocols is out from @mitpress.bsky.social on 9/30! If you have a US mailing address, you can use the discount codes below on orders placed through Penguin Random House:
a. MITP30: 30% off on publication day
b. READMIT20: 20% off at any time after publication.
August 25, 2025 at 8:19 PM
We have a cover! Color Protocols will be out next month from @mitpress.bsky.social
August 5, 2025 at 3:40 PM
Media archaeology?
May 16, 2025 at 2:12 PM
Me, revising a chapter of my book.
May 15, 2025 at 7:20 PM
Uncommon Senses at Concordia was a wild ride. One of the highlights: painting with Scented Acrylic Colors out of Japan: camp-fire.jp/projects/777...
May 11, 2025 at 6:14 PM
May 1, 2025 at 2:43 PM
I'm a gastronomic genius!
April 30, 2025 at 6:53 PM
If you happen to still be at #SCMS2025 on Sunday afternoon, please come to our panel! We have a great group of scholars and I'll be talking about the past and present of personal color analysis, aka "getting your colors done," which has gone from 1980s fad to TikTok phenomenon.
March 31, 2025 at 1:16 PM
I receive these kinds of emails weekly. To quote @michaelhobbes.bsky.social, "We live in hell."
February 20, 2025 at 3:29 PM
Received the advance copies for Technoskepticism, which will be out from @stanfordpress.bsky.social in February! This was a wild collaborative ride: a 14-person-authored monograph written over a week in rural Pennsylvania with @disconetwork.bsky.social. An exercise in open mindedness and humility.
January 27, 2025 at 8:37 PM