Substance - no amount of hard work can trump that. And actually - when I see a short video on your chat channel where you've obviously been having a bad health day , I always think to myself "wow, Vlad must have something important to say today."

What do you think of Linda McMahon as a loyalist education secretary when the machine around Trump wants to dismantle the department?

From my perspective in Scotland having observed a long term SNP govt - the kind of coherent progressive policy platform needed to beat populists costs money. A "woke" platform is often free.