alex roberts
@lexlanham.bsky.social
law professor teaching & writing about trademark, false advertising, IP, & entertainment law at northeastern
the gap has applied to register CASHSOFT as a trademark for clothing
but the clothing isn’t made of cashmere. deceptive mark? 🧐
seems like a misdescription consumers would believe & one that’s material to the purchasing decision.
but the clothing isn’t made of cashmere. deceptive mark? 🧐
seems like a misdescription consumers would believe & one that’s material to the purchasing decision.
November 10, 2025 at 6:44 PM
the gap has applied to register CASHSOFT as a trademark for clothing
but the clothing isn’t made of cashmere. deceptive mark? 🧐
seems like a misdescription consumers would believe & one that’s material to the purchasing decision.
but the clothing isn’t made of cashmere. deceptive mark? 🧐
seems like a misdescription consumers would believe & one that’s material to the purchasing decision.
the "buy nothing project" has a trademark registration (actually 6) for BUY NOTHING & persuaded facebook to kill some of the 1,000s of community groups all over the country through which people give away stuff they don't need & get local stuff free
sf.gazetteer.co/the-fight-to...
sf.gazetteer.co/the-fight-to...
November 9, 2025 at 3:16 PM
the "buy nothing project" has a trademark registration (actually 6) for BUY NOTHING & persuaded facebook to kill some of the 1,000s of community groups all over the country through which people give away stuff they don't need & get local stuff free
sf.gazetteer.co/the-fight-to...
sf.gazetteer.co/the-fight-to...
every place your kid goes is out here asking for an irrevocable, perpetual, worldwide, royalty free, unrestricted right to use your kid's right of publicity for any purpose in the world & expecting you to waive all their rights to enable them to attend one (1) 90-minute birthday party
November 9, 2025 at 2:32 PM
every place your kid goes is out here asking for an irrevocable, perpetual, worldwide, royalty free, unrestricted right to use your kid's right of publicity for any purpose in the world & expecting you to waive all their rights to enable them to attend one (1) 90-minute birthday party
having an 8 year old is so much like having a jealous boyfriend sometimes
(I was not at a party unless mooting two students’ oral arguments to help them prepare for a competition is what you call a party)
(I was not at a party unless mooting two students’ oral arguments to help them prepare for a competition is what you call a party)
November 4, 2025 at 1:37 AM
having an 8 year old is so much like having a jealous boyfriend sometimes
(I was not at a party unless mooting two students’ oral arguments to help them prepare for a competition is what you call a party)
(I was not at a party unless mooting two students’ oral arguments to help them prepare for a competition is what you call a party)
class action suit against OGX alleges slack fill in hair products--"packaging is materially empty"!
truthinadvertising.org/wp-content/u...
truthinadvertising.org/wp-content/u...
November 3, 2025 at 10:32 PM
class action suit against OGX alleges slack fill in hair products--"packaging is materially empty"!
truthinadvertising.org/wp-content/u...
truthinadvertising.org/wp-content/u...
new in collabs: coke chucks! what do you think?
November 3, 2025 at 6:23 PM
new in collabs: coke chucks! what do you think?
I do not need chanukah pajamas but I absolutely do need these socks
November 3, 2025 at 4:54 PM
I do not need chanukah pajamas but I absolutely do need these socks
happy halloween from pooh + hunny 🎃👻🍭
November 1, 2025 at 12:27 PM
happy halloween from pooh + hunny 🎃👻🍭
slightly ominous all-caps subject line but ok
October 31, 2025 at 6:41 PM
slightly ominous all-caps subject line but ok
cinnabon sues australian bakery called cinnabuns for trademark infringement
owner mike ying said he hadn't heard of cinnabon before & chose the name because he just loves cinnamon pastries so much 😭
colitco.com/cinnabuns-tr...
owner mike ying said he hadn't heard of cinnabon before & chose the name because he just loves cinnamon pastries so much 😭
colitco.com/cinnabuns-tr...
October 30, 2025 at 8:54 PM
cinnabon sues australian bakery called cinnabuns for trademark infringement
owner mike ying said he hadn't heard of cinnabon before & chose the name because he just loves cinnamon pastries so much 😭
colitco.com/cinnabuns-tr...
owner mike ying said he hadn't heard of cinnabon before & chose the name because he just loves cinnamon pastries so much 😭
colitco.com/cinnabuns-tr...
i've seen a lot of headlines about trademark infringement claims but putting 'trademark' in scare quotes is a first for me
(if you thought the trademark was "trademark"--nope, it's SABZI)
uk.news.yahoo.com/cornwall-del...
(if you thought the trademark was "trademark"--nope, it's SABZI)
uk.news.yahoo.com/cornwall-del...
October 30, 2025 at 1:17 PM
i've seen a lot of headlines about trademark infringement claims but putting 'trademark' in scare quotes is a first for me
(if you thought the trademark was "trademark"--nope, it's SABZI)
uk.news.yahoo.com/cornwall-del...
(if you thought the trademark was "trademark"--nope, it's SABZI)
uk.news.yahoo.com/cornwall-del...
it's a no from me, dog
October 30, 2025 at 1:10 PM
it's a no from me, dog
11 y/o: mom what should I wear to my cross country meet tomorrow, it says there’s a 95% chance of lines. diagonal lines.
me: rain?
11: no, I don’t think so, just diagonal lines
me: rain?
11: no, I don’t think so, just diagonal lines
October 30, 2025 at 1:00 AM
11 y/o: mom what should I wear to my cross country meet tomorrow, it says there’s a 95% chance of lines. diagonal lines.
me: rain?
11: no, I don’t think so, just diagonal lines
me: rain?
11: no, I don’t think so, just diagonal lines
does…does bloomingdales want me to purchase a fake belly and wear it to sleep?
do they think pregnancy is comfortable
do they think pregnancy is comfortable
October 30, 2025 at 12:57 AM
does…does bloomingdales want me to purchase a fake belly and wear it to sleep?
do they think pregnancy is comfortable
do they think pregnancy is comfortable
talking to a reporter about smucker's v. TJ tomorrow & not confident i won't accidentally say something weird about this guy
October 28, 2025 at 9:12 PM
talking to a reporter about smucker's v. TJ tomorrow & not confident i won't accidentally say something weird about this guy
uhhh gen z has some interesting ideas about "trust"
"gen Z often trusts creators more than corporations, so the idea of banking w/ their fav isn’t far-fetched. with his massive budget videos, they might feel [mrbeast] is actually more trustworthy than traditional institutions"
"gen Z often trusts creators more than corporations, so the idea of banking w/ their fav isn’t far-fetched. with his massive budget videos, they might feel [mrbeast] is actually more trustworthy than traditional institutions"
October 27, 2025 at 4:43 PM
uhhh gen z has some interesting ideas about "trust"
"gen Z often trusts creators more than corporations, so the idea of banking w/ their fav isn’t far-fetched. with his massive budget videos, they might feel [mrbeast] is actually more trustworthy than traditional institutions"
"gen Z often trusts creators more than corporations, so the idea of banking w/ their fav isn’t far-fetched. with his massive budget videos, they might feel [mrbeast] is actually more trustworthy than traditional institutions"
really interesting practitioner & policymaker panel on IP & social justice at #IPmosaic includes discussions on access to patents, creator ownership & the new cultural economy, teaching the arts & securing copyright in prisons, & “rescuing democracy from democratization”
October 24, 2025 at 7:16 PM
really interesting practitioner & policymaker panel on IP & social justice at #IPmosaic includes discussions on access to patents, creator ownership & the new cultural economy, teaching the arts & securing copyright in prisons, & “rescuing democracy from democratization”
11th annual IP mosaic at suffolk law, “IP & the fabric of nations,” off to an excellent start with panels on international IP & claiming space—pushing the boundaries of IP”
October 24, 2025 at 4:20 PM
11th annual IP mosaic at suffolk law, “IP & the fabric of nations,” off to an excellent start with panels on international IP & claiming space—pushing the boundaries of IP”
whoop sues polar for trade dress infringement--but is the design of its fitness tracker functional?
garminrumors.com/whoop-sues-p...
garminrumors.com/whoop-sues-p...
October 20, 2025 at 12:33 PM
whoop sues polar for trade dress infringement--but is the design of its fitness tracker functional?
garminrumors.com/whoop-sues-p...
garminrumors.com/whoop-sues-p...
total administrations of the test in the past decade have risen from 102k (2014-2015) to 173k (2024-2025)
my post got a lot of engagement & 90% of it was people quote-tweeting with the words "recession indicator!" (like...400 ppl)
which, yes. but i wanted to correct the record
my post got a lot of engagement & 90% of it was people quote-tweeting with the words "recession indicator!" (like...400 ppl)
which, yes. but i wanted to correct the record
October 20, 2025 at 11:53 AM
total administrations of the test in the past decade have risen from 102k (2014-2015) to 173k (2024-2025)
my post got a lot of engagement & 90% of it was people quote-tweeting with the words "recession indicator!" (like...400 ppl)
which, yes. but i wanted to correct the record
my post got a lot of engagement & 90% of it was people quote-tweeting with the words "recession indicator!" (like...400 ppl)
which, yes. but i wanted to correct the record
good morning! saturday i posted an image from harper's magazine that said people who registered to take the LSAT in september 2024 vs. september 2025 went from 18,811 to 32,170, citing LSAC
the actual LSAC numbers are 18,811 to 23,593--a substantial uptick but far less crazy
the actual LSAC numbers are 18,811 to 23,593--a substantial uptick but far less crazy
October 20, 2025 at 11:53 AM
good morning! saturday i posted an image from harper's magazine that said people who registered to take the LSAT in september 2024 vs. september 2025 went from 18,811 to 32,170, citing LSAC
the actual LSAC numbers are 18,811 to 23,593--a substantial uptick but far less crazy
the actual LSAC numbers are 18,811 to 23,593--a substantial uptick but far less crazy
update: several people have shared data from LSAC that suggests the first image is incorrect—apologies for trusting harper’s without fact-checking
October 20, 2025 at 12:59 AM
update: several people have shared data from LSAC that suggests the first image is incorrect—apologies for trusting harper’s without fact-checking
ah yes, that timeworn biblical tale of trademark infringement, "goliath vs. the movie theater"
October 19, 2025 at 9:53 PM
ah yes, that timeworn biblical tale of trademark infringement, "goliath vs. the movie theater"
not to mention, you know, calling the OJ "florida's natural"
October 18, 2025 at 2:59 PM
not to mention, you know, calling the OJ "florida's natural"