Lesley Fettes
@lesleyfettes.bsky.social
Helping you connect with your target audience | Crafting innovative marketing strategies for business success | Passionate about branding | Advocating for menopause wellness | Enthusiast of kettlebell workouts!
The #podcasting world is evolving fast, blending #audio, #video, and #socialmedia to create more immersive content. With #influencers and #creators leveraging short-form clips to boost engagement, platforms like #YouTube and #TikTok are reshaping how #podcasts are discovered.
Adding Video Is Changing Podcasts
Here's what marketers need to know as influencers and podcasting collide.
www.adweek.com
March 14, 2025 at 1:43 PM
The #podcasting world is evolving fast, blending #audio, #video, and #socialmedia to create more immersive content. With #influencers and #creators leveraging short-form clips to boost engagement, platforms like #YouTube and #TikTok are reshaping how #podcasts are discovered.
“The high point for trust in media was 1976,” Shapiro explained. “It’s been declining ever since and the real freefall began in the early 2000s. You can see exactly when social media arrived and created bubbles of influence and mistrust.”
#media #TargetMarket #Shapiro
#media #TargetMarket #Shapiro
Why the BBC needs a Fortnite correspondent – and what brands can learn from it
At SXSW, NRG hosted Creators, Hollywood & The Great, where Evan Shapiro – never one to hold back – unveiled new research and a blunt diagnosis of media’s future. While his views are his own, one takea...
www.thedrum.com
March 14, 2025 at 1:39 PM
“The high point for trust in media was 1976,” Shapiro explained. “It’s been declining ever since and the real freefall began in the early 2000s. You can see exactly when social media arrived and created bubbles of influence and mistrust.”
#media #TargetMarket #Shapiro
#media #TargetMarket #Shapiro