Ohhh interesting indeed!

It’s on my kindle but I haven’t yet had time to crack it open

Congrats!! What’s the book on?

It was well done from the script to the delivery to the last mic drop

Learn more insights in Basketball Empire: France and the Making of a Global NBA and WNBA. Order your copy here /Fin
www.bloomsbury.com/us/basketbal...

Nicolas Batum answered fan and teammate questions about France

👉 he's also helped U.S.-based audiences better understand French basketball, its young talents & why French contributions are helping to evolve the leagues via youth development + inspiring the next generation

WNBA Champion & legend Sandrine Gruda shared with her teammates how French culture is not just the “aristocratic” high arts, haute couture, gastronomic variety visible in the limelight

👉 she also leveled up her technical game by playing in the W while growing as a player

That's why I'm excited to also teach #sportsdiplomacy at New York University's Tisch Institute for Global Sport, training up the next generation of sports industry pros in its foundations and uses / End

www.sps.nyu.edu/faculty-dire...

For sports diplomacy is about much more than hosting or programming 👉 It is a people project that can also be a strategy, a policy, a leadership and engagement tool, or a storytelling prism, whether used by governments or stakeholders throughout the global sports world www.lindsaysarahkrasnoff.com

Whether wearing my “hat” as an educator, speaker, consultant, or writer, I help people be more effective communicators across the international arena through this unique prism.

This savoir faire has informed a career that’s provided a front row seat to sports diplomacy's evolution, experiencing first-hand how it serves as a type of Swiss Army Knife in international and sports relations.

🇫🇷 🇺🇸 sporting relations with the United States’ oldest ally via the #FranceAndUS project
www.franceussports.com

🏀🌍 hoops diplomacy in Africa, beyond the NBA-FIBA Basketball Africa League, and how basketball can lead the way in a growing African sports economy
www.lindsaysarahkrasnoff.com/bballdipaf-hub

That success has enabled football's use building “Brand France” and other sports diplomacy endeavors.

🗞️ My media work expands on this foundation, through the 2018 World Cup win 🏆 and 2019 World Cup host 🏟️ to the forthcoming FIFA 2026 campaign www.lindsaysarahkrasnoff.com/news/2025/10...

⚽️ French football, from its historic place within society to its late 20th & 21st century renaissance

📚 my first book The Making of Les Bleus: Sport in France, 1958-2010 provides the backbone www.bloomsbury.com/us/making-of...

🏀 how France became a basketball breeding ground and leading pipeline of talent to the #NBA and #WNBA thanks to generations of sports diplomacy with the United States.

📚My book #BasketballEmpire: France and the Making of a Global NBA and WNBA has more insights www.bloomsbury.com/us/basketbal...

I've helped build out the sports diplomacy field, using my work on basketball and football (soccer) to unpack different aspects illuminated by sports diplomacy, including ⬇️