And it's the same with business. You constantly fail, but you also see wins, and those wins pay you well if you have a good business model. Failures and wins are both a constant in business, it's just up to the person who runs the business to not give up when they fail.

..but in any business journey you're met with constant failure. But from those failures you learn and pivot so that you correct those mistakes. For instance, no sales person has a 100% closing rate. They fail or get rejected constantly, but they also close sales, which pays them well...

*venture

So a ton of wasted money plus zero idea of how to get customers, of course the business will fail, and they never start another business because the last attempt was so painful.

The answer is learning marketing skills and starting businesses that cost very little money, or no money at all.

Another reason is because they dump too much money into the business, even when it's their first business and they have no experience. They may not even validate the business idea before they start it, plus they have no idea how to market the business due to not having marketing expertise.

Once you decide what to sell you can host it on Gumroad or Shopify and if you see that one of your ads are profitable then just double down on that ad and you can scale it from there.

Of course, you dont necessarily have to spend money to learn better, more marketable skills than you have right now. There are plenty of free resources on youtube and elsewhere that can teach you things like paid ad marketing, copy writing, email marketing, etc.