There may also be something about not talking about student success and retention regarding program enrollment too.

I agree, it is not considered enough unless a program is fighting to stay in existence or to be acknowledged. In hindsight, I am also aware we didn’t do enough to prepare new hires for the (at the time unwritten) expectation in my dept. to help with recruitment.

As in expectations for faculty to help with recruitment to maintain or improve enrollment?

I teach a Family Policy class that touches on similar topics, among others. I have gone back and forth over the years having them write white papers and policy briefs. Right now I am giving small groups the choice between those styles of papers, most choosing white papers.