Lauren Petrullo
@lauren-petrullo.bsky.social
Digital Marketing Agency Owner | Co-Host of Perpetual Traffic | Expert Meta Ads Consultant and International Speaker | Firm believer that LEADS are Horsesh!t | Multi-Founder & Forever pursuer of NEW Hobbies
A pipeline is not a funnel.
It is a defined journey with rules.
Entry triggers.
Exit criteria.
Clear outcomes.
If yours feels fuzzy, your revenue will too.
It is a defined journey with rules.
Entry triggers.
Exit criteria.
Clear outcomes.
If yours feels fuzzy, your revenue will too.
January 13, 2026 at 9:42 PM
A pipeline is not a funnel.
It is a defined journey with rules.
Entry triggers.
Exit criteria.
Clear outcomes.
If yours feels fuzzy, your revenue will too.
It is a defined journey with rules.
Entry triggers.
Exit criteria.
Clear outcomes.
If yours feels fuzzy, your revenue will too.
Subscribers are not leads.
We track opt-ins A to Z.
Active.
Inactive.
No-shows.
Dead weight.
Engagement earns attention.
Silence loses it
We track opt-ins A to Z.
Active.
Inactive.
No-shows.
Dead weight.
Engagement earns attention.
Silence loses it
January 12, 2026 at 9:46 PM
Subscribers are not leads.
We track opt-ins A to Z.
Active.
Inactive.
No-shows.
Dead weight.
Engagement earns attention.
Silence loses it
We track opt-ins A to Z.
Active.
Inactive.
No-shows.
Dead weight.
Engagement earns attention.
Silence loses it
At Mongoose Media we run multiple pipelines on purpose.
Sales.
Marketing.
Press.
Referrals.
HR.
Relationships.
Speaking.
Support and vendors.
One pipeline cannot do all jobs well.
#marketing
Sales.
Marketing.
Press.
Referrals.
HR.
Relationships.
Speaking.
Support and vendors.
One pipeline cannot do all jobs well.
#marketing
January 12, 2026 at 9:43 PM
At Mongoose Media we run multiple pipelines on purpose.
Sales.
Marketing.
Press.
Referrals.
HR.
Relationships.
Speaking.
Support and vendors.
One pipeline cannot do all jobs well.
#marketing
Sales.
Marketing.
Press.
Referrals.
HR.
Relationships.
Speaking.
Support and vendors.
One pipeline cannot do all jobs well.
#marketing
A pipeline is not a funnel.
It is a defined workflow that moves people toward a goal.
Stages move opportunities.
Statuses describe people.
Most teams mix those up.
That mistake gets expensive.
#marketing
It is a defined workflow that moves people toward a goal.
Stages move opportunities.
Statuses describe people.
Most teams mix those up.
That mistake gets expensive.
#marketing
January 12, 2026 at 9:38 PM
A pipeline is not a funnel.
It is a defined workflow that moves people toward a goal.
Stages move opportunities.
Statuses describe people.
Most teams mix those up.
That mistake gets expensive.
#marketing
It is a defined workflow that moves people toward a goal.
Stages move opportunities.
Statuses describe people.
Most teams mix those up.
That mistake gets expensive.
#marketing