appropriating black culture.

Also when debuting in 2003, the Bubble Sisters wore blackface. Hardly any backlash was received at the time. However, even though cultural appropriation is widely known today, it still occurs in k-pop. An example of this is Kiss of Life's recent live which was "hip hop themed" and showed them

Cultural appropriation in k-pop was more prevalent years ago due to lack of knowledge on what cultural appropriation actually is and why it is bad. For example, the idol group T-Ara's music video for their song "Ya Ya Ya (야야야)" showed the members appropriating Indigenous cultures.

appropriating different cultures. this resulted in an expansion of knowledge in Korea, and resulted in a decline of cultural appropriation among artists.

girl groups these days tend to suggest rather than show, and often suggestive actions can be overlooked because it's hidden by cute clothing and aegyo.

the members body parts. this is all disguised by the cuteness of the music video and the aegyo performed by the members. i think it is more popular and 'trendy' these days to lean more into cute, pure trends and actions.

use their sexuality. in new jeans music video 'attention', although more subtle, there are still suggestive behaviours such as twerking, wearing revealing clothing and camera angles zooming in on

As Psy was viewed as a comedic act in the west, he was therefore was not seen as a threat to western masculinity, allowing him to populate the western market. Other K-pop idols such as BTS, who cannot be consumed as minstrelsy, are more likely to be seen as a threat.

When Psy appeared as a guest on The Ellen DeGeneres Show, Ellen failed to formally introduce Psy to the audience, resulting in Psy asking ellen if he could introduce himself. This proves the narrative that Psy was seen as an object of humour, and not a valued guest on the show to be taken seriously

The article "Psy-Zing up the mainstreaming of "gangnam style": embracing asian masculinity as neo-minstrelsy" by Micheal. K. Pak highlights despite his success in the west, Psy's value as a musician centered around his minstrel performance, and became an object of humour.

to populace, not government. The governments role in the Hallyu wave was supportive, but not creative. The government helped K-pop grow through infrastructural support, deregulation, and encouragement for fandom, but they did not actively "make hallyu".

The Korean wave was spread primarily by K-pop and K-dramas. Hallyu is recognised as a form of soft power for South Korea. Soft power grows when a country gains international influence and popularity through non militaristic means. Soft power relies on attraction rather than persuasion, and appeals

As BTS have such a large fanbase, they would be more inclined to visit Compose Coffee just because their favourite idol is the face of the establishment, therefore generating more sales and promotion for Compose Coffee.
#BTS #V

BTS are extremely popular as K-pop idols, but also in the advertising world. The annual modelling fee for BTS per brand in 2021 was ₩5.00 billion KRW (about $3.84 million USD), with the group representing 13 brands at the time.

As this advertisement was a promotional campaign for Compose Coffee's 10th anniversary, they would have wanted to gain a lot attention to boost their sales, which is why V makes sense to be the model of this campaign.

of the Korean music market globally. The effect of hallyu brought on by SM entertainment is still being seen in K-pop today and has continued to grow exponentially since its emergence in the 1990s.
www.chosun.com/english/kpop...

SM became the blueprint for idol training for countless other entertainment groups. This included rigorous training such as singing while doing handstands. SM entertainment oversaw two major shifts in the Korean music industry: agencies managing their artists from the beginning and the expansion of

professionals to educate them how to recognise when a person is struggling and in a crisis. I believe this framework would reduce stigma and be crucial to preventing the risk of suicide among Kpop idols.
#Kpopidols #Kpop

change. I think this is extremely important especially in Kpop, reducing the stigma of suicide and providing resources and treatments for these idols that face bullying would be extremely helpful in reducing the risk of suicide. Another element is gatekeeper training for music industry