Lars Miller
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larsmillermedia.bsky.social
Lars Miller
@larsmillermedia.bsky.social
I write about cannabis, functional beverages, coffee, CPG branding, marketing, and content.

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THC Bevs - https://herbal.beehiiv.com/subscribe
Coffee - https://retired-barista.beehiiv.com/subscribe
When the news cycle gets loud, panic is the easiest reaction — and the worst strategy.

The next few days will feel chaotic. But the smart move is simple:
Talk to your supply chain.
Talk to your consumers.

Clear heads make good decisions.

🎧 Episode → open.spotify.com/episode/3dkP...

#THCdrinks
November 14, 2025 at 4:46 PM
There are bad actors in this industry and they make it harder for the responsible operators doing it right.

Products mimicking Oreos, Skittles, Doritos… untested, mislabeled, and sold to anyone with cash in hand.

🎧 Full conversation: open.spotify.com/episode/3dkP...

#THCdrinks
November 14, 2025 at 1:40 PM
You could scroll this app for hours trying to catch up on the cannabis & hemp industry…

Or you could just subscribe to my newsletter.

herbal.beehiiv.com/subscribe
November 12, 2025 at 8:12 PM
THC, CBD, CBN, CBG — each cannabinoid tells your body a different story.
Timing matters just as much as dosage.
This convo breaks it down.
🎧 Free Spirits Podcast → open.spotify.com/episode/1kc5...
#THCdrinks #FunctionalBeverages
November 10, 2025 at 7:42 PM
A new kind of buzz took over Miami.

At iii Points, Cann became the go-to drink. A better way to socialize. A lighter lift. A vibe that matches the night instead of fighting it.

Every hand holding a Cann told the same story: elevated connection.

#iiipoints #THCdrinks
October 28, 2025 at 10:57 PM
Micah Hyde’s “first 15” for beverage strategy:
💧 Hydration from sparkling refreshment
💪 Recovery from CBD + CBG
🌙 Relaxation from low-dose THC

A playbook rooted in health, wellness, and balance.

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 11:48 PM
Micah Hyde’s end game?

🏈 THC beverages in NFL stadiums
🥤 Become the “official drink of the NFL”
💡 Start with one venue, then scale

Insurance is the biggest hurdle—but venue interest is growing fast.

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 10:57 PM
Running a brand with a small team + budget?

Julie Rhodes says:
🤖 Use AI responsibly (productivity, not gimmicks)
📩 Treat CRMs + schedulers as extra teammates
⚙️ Build marketing as an ecosystem

Do more with less—or get left behind.

🎧 open.spotify.com/episode/2YCg...
October 7, 2025 at 7:15 PM
NFL still drug tests for THC.

Micah Hyde knows the risks of attaching his name to a cannabis brand. But silence? That’d be cowardly.

His why:
👊 Athletes who could benefit
👨👩👧 Fathers who need balance
💡 People who deserve options

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 3:45 PM
THC stigma is real.

Micah Hyde’s answer?
✔️ 5mg consistent dosing
✔️ No 100mg shock factor
✔️ Education + responsibility

His brand is built for mature, health-conscious adults—changing the conversation around cannabis beverages.

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 10:29 AM
Great products aren’t just about flavor.
They’re about context.

This brand built its lineup around two consumer rituals:
☀️ Daytime drinking
🌙 Evening wind-down

It started by standing in grocery aisles, asking:
“Why would I pick that?”

Full Convo - open.spotify.com/episode/2YCg...
October 7, 2025 at 2:50 AM
Imagine sipping your favorite cannabis drink at bars and stadiums, just like beer. It’s happening!
The industry is on the brink of mainstream adoption.

What are your thoughts? Are you ready for THC drinks on tap?

👇 More insights here: herbalprofiles.com/subscribe

#THCdrinks #HempBeverages
October 6, 2025 at 8:49 PM
Your drink habits are changing & Big Alcohol is feeling it.

Nearly half of THC drink consumers are drinking less alcohol.
Top reasons?
• No hangovers
• Reducing alcohol use
• Natural alternative

This isn’t just a niche. It’s a movement.

Get the latest insights → herbalprofiles.com/subscribe
October 6, 2025 at 7:15 PM
How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding
→ A category begging for drinks

🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink
October 6, 2025 at 6:41 PM
What’s it like to see your product in a dispensary for the first time? For one founder, it was surreal: a random customer raving about the product she’d worked so hard to bring to market. That pride, that moment of validation—it’s what keeps so many founders going.
herbal.beehiiv.com/p/herbal-pro...
October 6, 2025 at 12:09 AM
Cannabis beverages are winning with the same crowd that made kombucha, Peloton, and adaptogens pop off.

→ High-income
→ Early adopters
→ Looking to optimize, not escape

The health-conscious crowd is drinking smarter.

Subscribe: herbalprofiles.com/subscribe
#WellnessTrends #THCdrinks
October 5, 2025 at 10:34 PM
“Crushed the task with (frankly) not enough direction…”

That’s how Chris Fontes of High Spirits described our shoot.

If you need product, lifestyle, or event photography that actually helps grow your brand:

📸 larsmillermedia.com
#photographer #branding #contentcreation
October 5, 2025 at 9:56 PM
What if your THC drink was actually a wellness product?

→ 47% of drinkers are cutting alcohol
→ 30% use it as a “natural alternative”
→ Sleep, stress relief, and recovery are top use cases

More in this week’s issue: herbalprofiles.com/p/herbal-pro...
October 5, 2025 at 7:15 PM
Low-dose drinks aren’t about “partying.” They’re about me moments.

For busy millennials with careers, kids, and packed schedules, being “out of control” isn’t an option.

A bath. A walk on the beach. Nine holes of golf.

More: herbalprofiles.com/subscribe
#THCdrinks #CannabisBeverages
October 5, 2025 at 3:45 PM
Low-dose doesn’t mean low impact.

Kick Fizz founder Julie Rhodes breaks down why sessionable beverages are finding their place in the beverage industry—and how education is shaping the category’s future.

Listen here 👉 open.spotify.com/episode/2YCg...

#beveragebusiness
October 5, 2025 at 1:13 PM
The REAL reason people drink THC beverages?
Hint: it’s NOT to “get high.”

Brightfield Group’s data shows consumers choose them for:
• Relaxation
• Stress relief
• Better sleep & mood

Old-school “stoner” marketing is missing the fastest-growing audience.

Full breakdown: herbalprofiles.com/
October 5, 2025 at 11:58 AM
Cans are heavy.
OffDuty is 3mL.
Peter Barsoom explains why dosing, portability, and flavor-free design might win the next wave of functional beverages.
🎧 open.spotify.com/episode/5QC5...
October 4, 2025 at 7:15 PM
What if your THC drink was actually a wellness product?

→ 47% of drinkers are cutting alcohol
→ 30% use it as a “natural alternative”
→ Sleep, stress relief, and recovery are top use cases

More in this week’s issue: herbalprofiles.com/p/herbal-pro...
October 4, 2025 at 12:23 PM
We’re 15 episodes deep into Season 2 of Free Spirits.

If you’ve been enjoying the season so far, do us a quick favor:
👉 Hit that follow button
⭐️ Leave a review
📲 Share your favorite episode with a friend

open.spotify.com/show/6j2jLsG...

#thcDrinks
October 3, 2025 at 9:28 PM
Vice marts.
One roof. Multiple altered states.
Pipe dream—or future retail model?
Listen to Joanne Caceres explain why we might not be that far off:
open.spotify.com/episode/6rcp...
October 3, 2025 at 7:15 PM