Great parallels between Dheepa's experiences with songwriting and Conor Grennan's explanation of how/when to utilize AI

#ISMPPAnnual

Med info use cases for AI might be leading the way!

#ISMPPAnnual

Taking a look at dupixent share of scientific voice post-launch (asthma), notably the length of time it took to generate this increase in share in a busy category. The T2 inflammation messaging was hugely successful, likely thru use of various encores at congresses.

#ISMPPAnnual

Multichannel had us relaying the same message across a variety of channels. Omnichannel has us personalizing those messages instead. Behavioral personas may be an opportunity to help segment your audiences and bring this to fruition.

#ISMPPAnnual

Day 2 at #ISMPPAnnual has us discussing how to lead with empathy, put patients first, and the importance of inclusivity in clinical research

Hoping to see other folks here on Bluesky from #ismppannual
Check out Poster 58 for some relevant info about this platform!

I’m excited to be presenting at #ISMPPAnnual with multiple opportunities to discuss the evolving role of social media in data dissemination and the challenges we face in digital communications
@ismpp.bsky.social #MedComms

11 years ago, a baby Leslie was at #SMWNYC listening to a bunch of channel executives talk about content marketing 🙌🤓