Leslie Rotz, MPS
lac241.bsky.social
Leslie Rotz, MPS
@lac241.bsky.social
Medical communications agency leader, Digital strategist, Medical social media maven
Mom, Navy wife, Runner
Great parallels between Dheepa's experiences with songwriting and Conor Grennan's explanation of how/when to utilize AI

#ISMPPAnnual
May 14, 2025 at 2:53 PM
Med info use cases for AI might be leading the way!

#ISMPPAnnual
May 13, 2025 at 6:01 PM
Taking a look at dupixent share of scientific voice post-launch (asthma), notably the length of time it took to generate this increase in share in a busy category. The T2 inflammation messaging was hugely successful, likely thru use of various encores at congresses.

#ISMPPAnnual
May 13, 2025 at 3:59 PM
Multichannel had us relaying the same message across a variety of channels. Omnichannel has us personalizing those messages instead. Behavioral personas may be an opportunity to help segment your audiences and bring this to fruition.

#ISMPPAnnual
May 13, 2025 at 1:55 PM
Day 2 at #ISMPPAnnual has us discussing how to lead with empathy, put patients first, and the importance of inclusivity in clinical research
May 13, 2025 at 1:34 PM
Hoping to see other folks here on Bluesky from #ismppannual
Check out Poster 58 for some relevant info about this platform!
May 12, 2025 at 5:11 PM
I’m excited to be presenting at #ISMPPAnnual with multiple opportunities to discuss the evolving role of social media in data dissemination and the challenges we face in digital communications
@ismpp.bsky.social #MedComms
April 11, 2025 at 6:13 PM
11 years ago, a baby Leslie was at #SMWNYC listening to a bunch of channel executives talk about content marketing 🙌🤓
February 22, 2025 at 12:56 AM