With @jowylie.bsky.social, Gordon Kraft-Todd, @nathanliang.bsky.social, @lianeleeyoung.bsky.social, and @stysyropoulos.bsky.social!

Practically, if people expect their own virtue to be judged more favorably, this could (potentially) make them more willing to act publicly, which may support norm setting. Still, the consistent discounting of public relative to private virtue suggests those acts may carry a credibility cost.

Yet these asymmetries vanish when judgments are made side by side. Moreover, across studies, public virtue was judged as less morally good than private virtue (i.e., virtue discounting), a difference most consistently accounted for by lower attributions of principled motivation for public actions.

Across 4 preregistered studies (N=2,511), we find self-serving asymmetries. On average, people expect their own public acts of virtue to appear more principled, less reputation driven, and more trustworthy than people tend to rate identical public actions performed by others.

Exactly! Obituaries are usually written positively rather than neutrally. But that’s the point. They reveal what a society values as living well, and how those values differ depending on who is being remembered, and how they shift across time and in response to collectively shared events.

The (stellar) team behind this work: David Markowitz, Thomas Mazzuchi, @stysyropoulos.bsky.social, me, and @lianeleeyoung.bsky.social

Taken together, obituaries show how societies remember the dead by encoding values, responding to cultural upheavals, and reinforcing scripts of age and gender. They are cultural time capsules that reveal what we believe makes a life well lived.

Reflecting cultural scripts:

Men’s legacies were more dynamic across the lifespan, often tied to achievement & power.

Women’s were steadier, more often tied to benevolence & hedonism.

Older people were remembered more for tradition & conformity than younger people.

Legacies shifted with major events:
• Security declined after 9/11
• Achievement fell after the 2008 crash
• Benevolence collapsed during COVID and has not recovered four years later

The most common values across obituaries were tradition and benevolence.

Values like power and stimulation appeared less often.

The team: @stysyropoulos.bsky.social, Bren O’Connor, @amormino.bsky.social, @drcharlie.bsky.social, Brock Bastian, Abigail Marsh & @lianeleeyoung.bsky.social

@lianeleeyoung.bsky.social @stysyropoulos.bsky.social @amormino.bsky.social @drcharlie.bsky.social @realmoralitylab.bsky.social

Thanks, Daryl. This helps.