Mapping the patient journey, improving disease awareness, and alleviating capacity bottlenecks — launch success depends on understanding the system, not just the science.
Mapping the patient journey, improving disease awareness, and alleviating capacity bottlenecks — launch success depends on understanding the system, not just the science.
The early launch phase is critical. Motivation to treat, strong patient pipelines, and meaningful HCP engagement are key to early adoption and lasting success.
The early launch phase is critical. Motivation to treat, strong patient pipelines, and meaningful HCP engagement are key to early adoption and lasting success.
With 127 new active substances launched globally between 2020–2024, the competition for attention, access, and reimbursement has never been fiercer. (Numbers from IQVIA)
With 127 new active substances launched globally between 2020–2024, the competition for attention, access, and reimbursement has never been fiercer. (Numbers from IQVIA)
Telehealth, e-prescriptions, and AI-driven decision tools are transforming how patients receive — and physicians recommend — treatment. Pharma needs to meet the system where it happens.
Telehealth, e-prescriptions, and AI-driven decision tools are transforming how patients receive — and physicians recommend — treatment. Pharma needs to meet the system where it happens.
New EU HTA rules and US IRA reforms are redefining launch dynamics — slowing reimbursement, increasing price pressure, and reshaping go-to-market strategies.
New EU HTA rules and US IRA reforms are redefining launch dynamics — slowing reimbursement, increasing price pressure, and reshaping go-to-market strategies.
Fewer in-person interactions. More digital & hybrid engagement. Pharma must adapt to an HCP landscape shaped by healthcare shortages and new digital channels.
Fewer in-person interactions. More digital & hybrid engagement. Pharma must adapt to an HCP landscape shaped by healthcare shortages and new digital channels.
Squeezed budgets, limited HCP capacity & resource bottlenecks are shaping the next era of pharma launches. Optimizing care pathways is becoming as crucial as the product itself.
Squeezed budgets, limited HCP capacity & resource bottlenecks are shaping the next era of pharma launches. Optimizing care pathways is becoming as crucial as the product itself.
US, Japan, Germany, France, Italy, Spain, UK & China together make up nearly 90% of post-launch sales — the race for launch excellence is global, but the real battle is fought in these 8 markets.
US, Japan, Germany, France, Italy, Spain, UK & China together make up nearly 90% of post-launch sales — the race for launch excellence is global, but the real battle is fought in these 8 markets.
Pharma faces $200B in revenue loss from LOE by 2030. The answer? Launch excellence. Strong performance of new launches will define the winners of the next decade.
Pharma faces $200B in revenue loss from LOE by 2030. The answer? Launch excellence. Strong performance of new launches will define the winners of the next decade.
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