In many Indian villages, women were silently suffering from fibrocystic breast disease.Doctors knew the medical reason—iodine deficiency. The government even provided free iodine injections and medicines. Yet adoption remained low. When asked why they didn’t take the medicine, many women responded:“We are not sick. Why should we take medicine?” From a data perspective, availability was not the problem.

I used to think customer delight came from discounts, offers, or fast fashion alone.H&M changed that perspective for me. While walking into an H&M store, you rarely feel pressured to buy. Staff usually gives you space. The store layout invites browsing, experimentation, and time. That experience is intentional—and deeply data-informed. But what truly differentiates H&M is what happens beyond transactions…