Charlie Brooker’s dystopian drama packs a punch, not least for its slick writing. Dave Pittaway of TMW Business (part of Accenture Song) explains that B2B copywriters can learn a thing or two from the show. Black Mirror is back. And with it comes a return of a show that forces us all to reconsider our relationship with smartphones, social media, and the person sitting next to us. As the series makes its landmark return, it’s worth looking beyond the techno-dread to admire the real genius at work: Charlie Brooker’s writing. From cult comedy stablemate and razor-sharp games critiques to internationally acclaimed, existential-crisis-inducing TV – Brooker’s voice hasn’t just evolved; it’s grown fangs. And while he’d likely cringe to find himself cited as inspiration for B2B copywriters, I’m doing it anyway. Read more here

The Drum sits down with the Edelman CEO as he launches the 25th Trust Barometer. He tells us that companies can no longer assume a default role in tackling societal issues. The global trust crisis has reached a critical juncture – so says Richard…

To compete with AI, agencies must do what they’ve always done best, says Dan Chapman, global chief strategy officer at UM, part of IPG Mediabrands: come up with great ideas that show clients the way ahead. In the second law of thermodynamics, entropy…