if you’re still reading this, I have 2 reasons I am sharing this story:

1. It is my public declaration to take back control of my life and be the role model my daughter deserves

2. Hopefully it motivates others to take action as well.

Don’t wait for the new year. Start today.

I started drinking again and stopped counting calories.

I told myself I had come this far and I could “enjoy life” occasionally.

Well, occasionally turned into often.

before I knew it, I was almost back up to my original weight.

And if I’m being honest, I looked even worse.

It’s exhausting and it tested my willpower.

And unfortunately, I fell back into some of my bad habits.

I have always had a tough relationship with food, and my family really likes their wine.

Between the lack of sleep and the environment I was in, I caved.

I wish the lesson could end there.

But, I learned even more about myself after she was born.

For those of you that don’t know, Babies are A LOT of work.

They rely on you 24/7. They can’t do anything themselves. They cry all the time. They don’t sleep through the night.

I wanted to show my child that you have full control over your own life.

So I quit drinking and smoking, cold turkey.

I began working out everyday.

reading every morning.

and I started my own business.

just before she was born, I felt like I could call myself a role model.

I was working a 9-5, helping someone else chase their goals.

I was overweight.

I was stress eating, drinking more than my fair share, smoked weed daily, and hadn’t done a proper workout in who knows how long.

I had to stop living like that if I wanted to be a role model.

If you found this helpful, I just posted a video going over all 4 steps:

Master this if you want to grow your business - Scaling In Public Ep 14
youtu.be/N04BXlEiY5Q

It is part of my series, where I start and scale online businesses to help others fast-track their success.

Getting more narrow actually allows you to build messages that speak to a wider audience. “Nancy” and everyone else like her will be more likely to listen and engage with your message when they feel as though you are speaking to her (them) rather than women as a whole.

But to craft an effective message, you need to start with the individual.

Rather than selling to 25-40 year old women living in Montana, you should be selling to “Nancy the 37 year old mother of two who likes listening to audiobooks while cleaning and posts on Facebook.”

Most people think an audience refers to a large group of people, often distinct and diverse in their interests and behaviors.

Often times the only similarities a business will pay attention to are Age, Gender, and Location.

When I take on a new client, I walk them through the 4A framework:

Audience
Acquisition
Ascension
Allegiance

It’s a simple 4 step process and addressing each step in order, makes the next step flow naturally.

Let’s start with the Audience.