Elisabeth Kugler
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kuglerelisabeth.bsky.social
Elisabeth Kugler
@kuglerelisabeth.bsky.social
Director Zeeks - Art for Geeks | Biomedical Image Analyst | Science Communicator | Host of the Keep It Science Podcast

www.zeeks-artforgeeks.com
What 200+ Science Marketing Assets Have Taught Us About What Works

From our work, we've uncovered trends and principles that separate successful campaigns from the forgettable. This blog shares what those 200+ projects have taught us, offering insights for life science, biotech, ..
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October 24, 2025 at 2:38 PM
☕ Calling all innovators at @ELRIG Drug Discovery!
You’ve got the science. The vision. The drive to make a difference.

At Zeeks, we'd love to help you show it to the world.

Make sure to say hello at the "Consultancy Cafe"
👋 Tuesday 21st October 14:00 and Wednesday 22nd October 11:00

#ELRIG
October 16, 2025 at 11:01 AM
🤝 Zeeks is an EIC - European Innovation Council Partner!

We are proud new members of a network offering specialised sector-focused services for EIC beneficiaries to identify, develop and boost Europe’s breakthrough technologies.

Learn more: partnerservices.eismea.eu/partner/zeek...
#EICPartners
October 9, 2025 at 9:34 AM
#Ozempic is making headlines, but here’s what most people don’t know:
🔬 Light-sheet fluorescence microscopy is key to uncovering how the drug enters the brain and where it travels once it’s there.

A powerful technique helping us see beyond the hype, right into the science.

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September 30, 2025 at 9:45 AM
Science Marketing: What Does it Look Like to Embed Zeeks Into Your Team

At Zeeks, we are a team of scientists first, marketers second.

We bring not only decades of lab experience, research insights, and networks to the table, but also complement our scientific knowledge with ..
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September 26, 2025 at 10:49 AM
🚀 What We Offer as an EIC Service Provider:
Scientific Marketing & Communication Workshops for Innovation Teams

At Zeeks, we help research-driven organisations turn complex science into clear, compelling communication that drives results.
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September 19, 2025 at 9:38 AM
“.. one big challenge is actually the variation in the data ..”
Yes, Johanna Perens (from Gubra), as a fellow image analyst, I couldn’t agree more.

Especially during data exploration, it can be challenging to know what is “signal”, “noise”, or “variation”.
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September 18, 2025 at 10:30 AM
🚧 Designing trials in rare diseases is hard.
Few patients. Scattered expertise. Complex endpoints.

In this Keep It Science #podcast episode, we explore with Dr Karen Skinner (LifeArc) and
Dr Greg Gordon (@SRFcure) what makes rare disease research possible.
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September 2, 2025 at 1:31 PM
🚨 New episode drop: Rare Disease Research Landscape
What does it take to make real progress in rare disease science?

In this Keep It Science episode, we talk with Dr Karen Skinner, COO LifeArc and Dr Gregory Gordon, CMO @srfcure Scleroderma Research Foundation.

Listen now: youtu.be/L2GvDNGV9BE
August 27, 2025 at 9:46 AM
What We Provide as an EIC Service Provider:
Scientific Marketing & Communication Workshops for Industry Success

At Zeeks, we specialise in helping science-driven organisations turn complex research into compelling, actionable communication.
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August 22, 2025 at 9:16 AM
Breaking Mount Impossible.

Who doesn't know the feeling?
You are faced with a seemingly massive task and the mere thought of starting it paralyses you.
Known as task paralysis, & it’s that moment when the brain freezes under the weight of the “too big,” “too vague,” or “must be perfect.”
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August 12, 2025 at 2:15 PM
🎙️ Bruker Conversations on AFM with Dr. Craig Prater

We explored how AFM-IR combines Atomic Force Microscopy with infrared spectroscopy to perform chemical analysis on a nanoscale level.

Listen here: www.youtube.com/watch?v=1MsX...

#podcast #science #sciencepodcast #afm
August 7, 2025 at 2:18 PM
🎨 FREE GUIDE: Create Science Visuals with Impact!

Science is complex, but your visuals don’t have to be. A well-designed graphic can make all the difference in how research is understood, shared, and remembered.

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August 5, 2025 at 2:26 PM
Should I Use Blogs, Podcasts, or Videos for Science Communication?

Whether you aim to educate, engage, or build trust, picking between blogs, podcasts, or videos can feel overwhelming.

We break it ALL down so you can choose smarter, not harder.
Read now: www.zeeks-artforgeeks.com/post/024-sho...
July 24, 2025 at 2:17 PM
What We Provide as an EIC Service Provider:
Scientific Marketing & Communication Workshops for Industry Success

At Zeeks, we specialise in helping science-driven organisations turn complex research into compelling, actionable communication.
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July 22, 2025 at 2:14 PM
👋 Hi, I'm Dr Elisabeth Kugler - or Eli (Ellie) - a scientist, communicator, and founder of Zeeks.

My background is in biomedical image analysis, and I’ve spent many years using advanced imaging and computational tools to understand #zebrafish development.

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July 21, 2025 at 10:27 AM
Seeing the things we cannot see.

As business leaders, we set the strategic vision, craft the mission, and define the values that guide how we show up, build trust, and grow with purpose.
But I sometimes find myself so engrossed in the everyday dealings of business that 1/4
July 15, 2025 at 10:14 AM
🤝 Zeeks is an EIC - European Innovation Council Partner!

We are proud members of a network offering specialised sector-focused services for EIC beneficiaries to identify, develop and boost Europe’s breakthrough technologies.

Learn more: www.zeeks-artforgeeks.com/post/zeeks-j...
#EICPartners #EUeic
July 10, 2025 at 11:03 AM
🎙️ @brukercorp Conversations on AFM with Dr. Craig Prater

Had a fantastic time interviewing Dr. Craig Prater about nanoscale chemical analysis using AFM-IR.

We discussed how AFM-IR combines Atomic Force Microscopy with infrared spectroscopy to achieve nanoscale chemical analysis.
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July 8, 2025 at 9:18 AM
How to Turn Your Science Podcast into a Lead Generation Machine?

For companies creating science podcasts, the goal often includes using them as a marketing tool to generate leads. This blog explores podcasts with lead generation as the primary objective.

Read now: buff.ly/4gDpGOd
July 4, 2025 at 11:03 AM
How to Turn Your Science Podcast into a Lead Generation Machine?

In this blog, we will walk you through podcasts with respect to the marketing funnel, specifically with lead generation as the end goal.

Read now: buff.ly/4gDpGOd

#marcomm #podcast
June 27, 2025 at 11:03 AM
Be UNcomfortable.

Building a business is hard.
It requires strength, determination, & growth.

For me, the most valuable lessons have come from being UNcomfortable.
With my amazing colleague Nicole Brooks, we started "UNcomforable sessions" for RAPID growth - personally & the business.

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June 24, 2025 at 1:40 PM
"From Life Sciences and Healthcare to Scientific Marketing: What I’ve Learned at NHB Writing" - our latest Blog by Nicole Brooks

Nicole shares her journey into regulatory affairs and reveals powerful insights about marketing in clinical research, healthcare, and the life sciences industry.
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June 12, 2025 at 11:04 AM
The Art of Simplifying Complex Science for Scientific Marketing Purposes

In this blog post, we’ll explore actionable strategies and practical tips on how to create digestible content for effective marketing campaigns.

buff.ly/3DI0g3m
May 30, 2025 at 11:02 AM
10 Key Strategies for Successful B2B Marketing in Life Sciences

We’ve put together 10 key strategies that are proven to drive B2B marketing success in life sciences

📩 buff.ly/43iJRgD

#LifeScienceMarketing #BiotechB2B #ScientificStorytelling #B2BMarketing #MarketingStrategy
May 27, 2025 at 11:03 AM