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Do drink-driving campaigns sponsored by the alcohol industry follow best practices to save lives?

@forbes.com shares insights from a new @vitalstrategies.org report detailing how these campaigns focus more on selling product than preventing crashes. #RoadSafety #DrinkDriving
This new @forbes.com article spotlights our research on alcohol industry-sponsored drink driving ads. While they may look like they're doing a public service, they often undermine safety efforts and promote alcohol use instead.

More from Tanya Mohn: vitalstrat.org/3Rx42A8

#DrinkDriving
Drunk Driving Ads From Industry Weaken Safety Efforts, New Study Finds
Alcohol industry sponsored ads are designed to combat drunk driving, but serve as marketing tools to shape favorable perceptions and do little to reduce alcohol's harms.
vitalstrat.org
April 24, 2025 at 7:02 PM