Krystal
@krystalscanlon.bsky.social
A moment for X: it looks like the platform has big plans for World Cup 2026, starting with the tournament’s Draw Day on Dec. 5.
X’s, Monique Pintarelli and Mitchell Smith talked me through their plans, which includes teaming up with Fabrizio Romano, and what X has in store for next summer.
X’s, Monique Pintarelli and Mitchell Smith talked me through their plans, which includes teaming up with Fabrizio Romano, and what X has in store for next summer.
'We're in a league of our own': How X is planning to take over the World Cup, starting with Draw Day
X is using the World Cup Draw Day as an early proving ground for a broader strategy to reassert its creator content around live events.
digiday.com
November 19, 2025 at 2:07 PM
A moment for X: it looks like the platform has big plans for World Cup 2026, starting with the tournament’s Draw Day on Dec. 5.
X’s, Monique Pintarelli and Mitchell Smith talked me through their plans, which includes teaming up with Fabrizio Romano, and what X has in store for next summer.
X’s, Monique Pintarelli and Mitchell Smith talked me through their plans, which includes teaming up with Fabrizio Romano, and what X has in store for next summer.
Let’s not forget Reddit: after achieving $585 million during Q3, representing a growth of 68% year-over-year, I caught up with COO Jennifer Wong to talk a little more about Reddit’s long-awaited AI campaign tool, which is already in alpha testing with a small group of the platform’s advertisers.
Reddit is already in early testing with its own AI campaign tool
Reddit joins Meta, Google, TikTok, et al, which have each launched similar products to target SMBs, and secure more consistent revenue.
digiday.com
October 31, 2025 at 10:28 AM
Let’s not forget Reddit: after achieving $585 million during Q3, representing a growth of 68% year-over-year, I caught up with COO Jennifer Wong to talk a little more about Reddit’s long-awaited AI campaign tool, which is already in alpha testing with a small group of the platform’s advertisers.
SCOOP: After Amazon raked in $17.7 billion in ad revenue for Q3, I was especially intrigued to dig into how Amazon is pitching its DSP during Q4.
The message is clear in its latest pitch deck: Amazon wants to become the biggest DSP on the market. And it’s doing whatever it can to make that happen.
The message is clear in its latest pitch deck: Amazon wants to become the biggest DSP on the market. And it’s doing whatever it can to make that happen.
Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.
digiday.com
October 31, 2025 at 10:22 AM
SCOOP: After Amazon raked in $17.7 billion in ad revenue for Q3, I was especially intrigued to dig into how Amazon is pitching its DSP during Q4.
The message is clear in its latest pitch deck: Amazon wants to become the biggest DSP on the market. And it’s doing whatever it can to make that happen.
The message is clear in its latest pitch deck: Amazon wants to become the biggest DSP on the market. And it’s doing whatever it can to make that happen.
While the finer details of TikTok’s US deal are TBD, marketers have adapted to an ongoing cycle of uncertainty.
Some are now taking a more cautious approach to their 2026 budgets -- after all, no one knows how any transition period will play out, or how that may (or may not) impact performance.
Some are now taking a more cautious approach to their 2026 budgets -- after all, no one knows how any transition period will play out, or how that may (or may not) impact performance.
TikTok's ongoing U.S. uncertainty has marketers rethinking next year's budgets
While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.
digiday.com
October 20, 2025 at 10:45 AM
While the finer details of TikTok’s US deal are TBD, marketers have adapted to an ongoing cycle of uncertainty.
Some are now taking a more cautious approach to their 2026 budgets -- after all, no one knows how any transition period will play out, or how that may (or may not) impact performance.
Some are now taking a more cautious approach to their 2026 budgets -- after all, no one knows how any transition period will play out, or how that may (or may not) impact performance.
Little scoop from me: X execs held an investor call yesterday with current and potential clients about the expansion to their long-standing NFL content partnership, which is set to land later this year.
#socialmedia #sports. #partnership #nfl #advertising #advertisers #marketing #marketers
#socialmedia #sports. #partnership #nfl #advertising #advertisers #marketing #marketers
X is set to expand its NFL content partnership with new portal
Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.
digiday.com
October 25, 2024 at 2:05 PM
Little scoop from me: X execs held an investor call yesterday with current and potential clients about the expansion to their long-standing NFL content partnership, which is set to land later this year.
#socialmedia #sports. #partnership #nfl #advertising #advertisers #marketing #marketers
#socialmedia #sports. #partnership #nfl #advertising #advertisers #marketing #marketers
SCOOP: Ever wondered what happens inside X’s new style of client council since it’s been brought back and revamped? I got the inside track on the latest session which took place yesterday at the platform’s New York HQ, from someone who attended.
#socialmedia #platform #clientcouncil #advertisers
#socialmedia #platform #clientcouncil #advertisers
X is on the hunt for more ad dollars at its latest client council meeting
80 marketers showed up at X’s New York HQ for the session.
digiday.com
September 18, 2024 at 9:03 AM
SCOOP: Ever wondered what happens inside X’s new style of client council since it’s been brought back and revamped? I got the inside track on the latest session which took place yesterday at the platform’s New York HQ, from someone who attended.
#socialmedia #platform #clientcouncil #advertisers
#socialmedia #platform #clientcouncil #advertisers
Despite the ongoing saga about X, it does appear that its user base is growing.
That is according to X’s own figures, of course, which were shared with advertisers, that I have seen.
If those figures are accurate, it means X has already surpassed the likes of Pinterest and Reddit.
#socialmedia
That is according to X’s own figures, of course, which were shared with advertisers, that I have seen.
If those figures are accurate, it means X has already surpassed the likes of Pinterest and Reddit.
#socialmedia
X claims to advertisers that it has a reach of 570 million monthly active users
If the numbers are true, then X has already surpassed Pinterest and Reddit.
digiday.com
September 17, 2024 at 1:29 PM
Despite the ongoing saga about X, it does appear that its user base is growing.
That is according to X’s own figures, of course, which were shared with advertisers, that I have seen.
If those figures are accurate, it means X has already surpassed the likes of Pinterest and Reddit.
#socialmedia
That is according to X’s own figures, of course, which were shared with advertisers, that I have seen.
If those figures are accurate, it means X has already surpassed the likes of Pinterest and Reddit.
#socialmedia
X’s latest pitch deck goes back to the platform’s roots - it’s ‘real time’ focus, as the platform looks to evolve the usage of its Trend Genius tool across any conversation type.
Check out the platform’s latest pitch deck below #socialmedia #advertising #marketers
Check out the platform’s latest pitch deck below #socialmedia #advertising #marketers
Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
The social network is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.
digiday.com
September 16, 2024 at 9:11 AM
X’s latest pitch deck goes back to the platform’s roots - it’s ‘real time’ focus, as the platform looks to evolve the usage of its Trend Genius tool across any conversation type.
Check out the platform’s latest pitch deck below #socialmedia #advertising #marketers
Check out the platform’s latest pitch deck below #socialmedia #advertising #marketers
And the plot thickens - for anyone that thought that Elon Musk wasn’t serious about suing GARM (and co) - turns out, X has just officially filed its federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted and Unilever in Texas today.
#socialmedia #advertisers #marketers
#socialmedia #advertisers #marketers
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity.
digiday.com
August 6, 2024 at 3:50 PM
And the plot thickens - for anyone that thought that Elon Musk wasn’t serious about suing GARM (and co) - turns out, X has just officially filed its federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted and Unilever in Texas today.
#socialmedia #advertisers #marketers
#socialmedia #advertisers #marketers
After President Biden signed the “divest or sell” TikTok bill last week, the rumour mill went into overdrive. Namely around what happens next.
While everything is up in the air, I’ve been talking to sources about three potential buyers.
#tiktok #advertising #tiktokban #marketers #buyers
While everything is up in the air, I’ve been talking to sources about three potential buyers.
#tiktok #advertising #tiktokban #marketers #buyers
Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it.
digiday.com
April 29, 2024 at 1:19 PM
After President Biden signed the “divest or sell” TikTok bill last week, the rumour mill went into overdrive. Namely around what happens next.
While everything is up in the air, I’ve been talking to sources about three potential buyers.
#tiktok #advertising #tiktokban #marketers #buyers
While everything is up in the air, I’ve been talking to sources about three potential buyers.
#tiktok #advertising #tiktokban #marketers #buyers
SCOOP: Not a week goes by when X gets to remain out of headlines. Which is why it was especially interesting to take a look at a recent X pitch deck to understand just how the team is trying to woo advertisers this year.
#socialmedia #advertisers #scoop #pitchdeck #marketers
#socialmedia #advertisers #scoop #pitchdeck #marketers
Inside X's latest, desperate attempt to beguile advertisers
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform's pitch deck.
digiday.com
April 22, 2024 at 12:41 PM
SCOOP: Not a week goes by when X gets to remain out of headlines. Which is why it was especially interesting to take a look at a recent X pitch deck to understand just how the team is trying to woo advertisers this year.
#socialmedia #advertisers #scoop #pitchdeck #marketers
#socialmedia #advertisers #scoop #pitchdeck #marketers
SCOOP: Having chatted to a number of industry execs in recent weeks, it’s come to light that Meta is aiming to launch Threads monetisation in the second half of this year.
#socialmedia #meta #threads #advertising #monetisation #marketers
#socialmedia #meta #threads #advertising #monetisation #marketers
Meta's Threads expected to have ads this year
The move would make Threads Meta's latest bit of ad real estate venue just over a year after its launch.
digiday.com
April 18, 2024 at 9:12 AM
SCOOP: Having chatted to a number of industry execs in recent weeks, it’s come to light that Meta is aiming to launch Threads monetisation in the second half of this year.
#socialmedia #meta #threads #advertising #monetisation #marketers
#socialmedia #meta #threads #advertising #monetisation #marketers
Chances are you’ll have seen endless marketers all across social media voicing their frustrations about the Meta bugs that have become more frequent on its ad platform.
Some marketers are so fed up, they're even dialling down their Meta spend.
#socialmedia #meta #advertising #marketers
Meta advertisers are adrift in adversity as bug-filled problems persist
Marketers say they can't recall a worse time to run ads on the platform.
digiday.com
April 15, 2024 at 3:22 PM
Chances are you’ll have seen endless marketers all across social media voicing their frustrations about the Meta bugs that have become more frequent on its ad platform.
Some marketers are so fed up, they're even dialling down their Meta spend.
#socialmedia #meta #advertising #marketers
X, formerly Twitter, has been on a wild ride hasn’t it?
But maybe the company’s latest moves are the turning point everyone has been waiting for. That’s with regard to its brand safety certifications and latest hires for the safety division. Who knows?
#platform #socialmedia #brandsafety #xcorp
But maybe the company’s latest moves are the turning point everyone has been waiting for. That’s with regard to its brand safety certifications and latest hires for the safety division. Who knows?
#platform #socialmedia #brandsafety #xcorp
Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands
Could this be the turning point everyone's been waiting for?
digiday.com
April 8, 2024 at 3:33 PM
X, formerly Twitter, has been on a wild ride hasn’t it?
But maybe the company’s latest moves are the turning point everyone has been waiting for. That’s with regard to its brand safety certifications and latest hires for the safety division. Who knows?
#platform #socialmedia #brandsafety #xcorp
But maybe the company’s latest moves are the turning point everyone has been waiting for. That’s with regard to its brand safety certifications and latest hires for the safety division. Who knows?
#platform #socialmedia #brandsafety #xcorp
Scoop: the majority of advertisers on TikTok are doing BAU, we learned some of the bigger advertisers have already started to take action.
Check out the story below for what some ad execs have chosen to do, and how TikTok has been responding.
#socialmedia #tiktok #ban #bill #congress #platform
Check out the story below for what some ad execs have chosen to do, and how TikTok has been responding.
#socialmedia #tiktok #ban #bill #congress #platform
While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok
Some of TikTok’s advertisers are considering whether advertising puts them at risk.
digiday.com
March 18, 2024 at 12:48 PM
#ICYMI among all the TikTok bill news, we also published this story on Snapchat’s latest campaign.
While most people loved it, the problem is translating that love into moving more ad dollars to the app - and that’s still a big “TBD” for a number of advertisers.
#socialmedia #advertisers #platform
While most people loved it, the problem is translating that love into moving more ad dollars to the app - and that’s still a big “TBD” for a number of advertisers.
#socialmedia #advertisers #platform
Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign
A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into...
digiday.com
March 15, 2024 at 6:30 PM
#ICYMI among all the TikTok bill news, we also published this story on Snapchat’s latest campaign.
While most people loved it, the problem is translating that love into moving more ad dollars to the app - and that’s still a big “TBD” for a number of advertisers.
#socialmedia #advertisers #platform
While most people loved it, the problem is translating that love into moving more ad dollars to the app - and that’s still a big “TBD” for a number of advertisers.
#socialmedia #advertisers #platform
Today, the US House passed the bill that would see TikTok either divested from ByteDance to US ownership, or banned outright across the US - if passed into law
So we spoke to marketers to ask IF TikTok were to be banned in the US - where would those ad dollars go?
#socialmedia #tiktok #ban #bill
So we spoke to marketers to ask IF TikTok were to be banned in the US - where would those ad dollars go?
#socialmedia #tiktok #ban #bill
TikTok's potential U.S. ban stirs marketers, spurs contingency planning
U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified, the bill would make it illegal to distribute or host TikTok in the U.S.
digiday.com
March 13, 2024 at 8:50 PM
Today, the US House passed the bill that would see TikTok either divested from ByteDance to US ownership, or banned outright across the US - if passed into law
So we spoke to marketers to ask IF TikTok were to be banned in the US - where would those ad dollars go?
#socialmedia #tiktok #ban #bill
So we spoke to marketers to ask IF TikTok were to be banned in the US - where would those ad dollars go?
#socialmedia #tiktok #ban #bill
#ICYMI In a number of cases, ad execs’ Meta reps have been replaced with AI.
This isn’t a new situation, but it has been bubbling away for a while. And off the back of the many Meta layoffs last year, it shows there has been some impact.
#socialmedia #advertising #adspend #platform #ai #layoffs
This isn’t a new situation, but it has been bubbling away for a while. And off the back of the many Meta layoffs last year, it shows there has been some impact.
#socialmedia #advertising #adspend #platform #ai #layoffs
Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
A number of marketers are frustrated that they aren't getting the premium service they believe they're shelling out for.
digiday.com
February 27, 2024 at 1:45 PM
#ICYMI In a number of cases, ad execs’ Meta reps have been replaced with AI.
This isn’t a new situation, but it has been bubbling away for a while. And off the back of the many Meta layoffs last year, it shows there has been some impact.
#socialmedia #advertising #adspend #platform #ai #layoffs
This isn’t a new situation, but it has been bubbling away for a while. And off the back of the many Meta layoffs last year, it shows there has been some impact.
#socialmedia #advertising #adspend #platform #ai #layoffs
Ending January with a bang (or a scoop): With just two weeks until the 2024 Super Bowl in Vegas, TikTok's latest pitch deck, that was shared with me, shows that the entertainment app is really keen to have its Super Bowl moment.
#tiktok #platform #socialmedia #pitchdeck #superbowl
#tiktok #platform #socialmedia #pitchdeck #superbowl
Pitch deck: Inside TikTok's pursuit of Super Bowl ad dollars
The app’s executives are working hard to persuade marketers that it's the prime destination for their ad dollars — pre-game, during and post-game.
digiday.com
January 30, 2024 at 12:15 PM
Ending January with a bang (or a scoop): With just two weeks until the 2024 Super Bowl in Vegas, TikTok's latest pitch deck, that was shared with me, shows that the entertainment app is really keen to have its Super Bowl moment.
#tiktok #platform #socialmedia #pitchdeck #superbowl
#tiktok #platform #socialmedia #pitchdeck #superbowl
With rumours swirling that Reddit might go ahead with its long awaited IPO this year, it’s time to really see what that company has been up to behind closed doors.
#socialmedia #platform #advertising #2024 #reddit #fullfunnel #marketing #advertisers
#socialmedia #platform #advertising #2024 #reddit #fullfunnel #marketing #advertisers
Reddit's aspirations to lead 'contextual and interest-based advertising': How the platform is gearin...
With a big year ahead, Digiday caught up with Reddit’s Jen Wong and Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel...
digiday.com
January 9, 2024 at 3:53 PM
With rumours swirling that Reddit might go ahead with its long awaited IPO this year, it’s time to really see what that company has been up to behind closed doors.
#socialmedia #platform #advertising #2024 #reddit #fullfunnel #marketing #advertisers
#socialmedia #platform #advertising #2024 #reddit #fullfunnel #marketing #advertisers
Since last week’s events, which saw top advertisers halt spending on the X (formerly Twitter) again, I’ve been digging to understand what’s going on.
X has decided to opt out of its independent auditing by EY for its MRC brand safety credentials - for now.
#socialmedia #advertisers #brandsafety
X has decided to opt out of its independent auditing by EY for its MRC brand safety credentials - for now.
#socialmedia #advertisers #brandsafety
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit.
digiday.com
November 20, 2023 at 10:53 PM
Since last week’s events, which saw top advertisers halt spending on the X (formerly Twitter) again, I’ve been digging to understand what’s going on.
X has decided to opt out of its independent auditing by EY for its MRC brand safety credentials - for now.
#socialmedia #advertisers #brandsafety
X has decided to opt out of its independent auditing by EY for its MRC brand safety credentials - for now.
#socialmedia #advertisers #brandsafety
Exactly one year ago today, Elon Musk acquired Twitter in the most controversial $44 billion deal.
I spoke to a number of people with direct insights into what the last 12 months has actually been like, to understand what's happened through their eyes.
#socialmedia #twitter #x #advertisers
I spoke to a number of people with direct insights into what the last 12 months has actually been like, to understand what's happened through their eyes.
#socialmedia #twitter #x #advertisers
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
It's 12 months into Musk's tumultuous tenure as X's owner and marketers still face challenges on the platform.
digiday.com
October 27, 2023 at 12:37 PM
Exactly one year ago today, Elon Musk acquired Twitter in the most controversial $44 billion deal.
I spoke to a number of people with direct insights into what the last 12 months has actually been like, to understand what's happened through their eyes.
#socialmedia #twitter #x #advertisers
I spoke to a number of people with direct insights into what the last 12 months has actually been like, to understand what's happened through their eyes.
#socialmedia #twitter #x #advertisers
Ahead of Black Friday / Cyber Monday, I received an email from a source about TikTok’s plans for the shopping event. In other words: how the platform plans to win more ad dollars - and it’s all about “hashtag audiences”
#platform #blackfriday #cybermonday #shopping #holidayseason #advertising
#platform #blackfriday #cybermonday #shopping #holidayseason #advertising
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
TikTok is capitalizing on its hashtag communities to win over more ad dollars as the holiday season kicks off.
digiday.com
October 16, 2023 at 1:46 PM
Ahead of Black Friday / Cyber Monday, I received an email from a source about TikTok’s plans for the shopping event. In other words: how the platform plans to win more ad dollars - and it’s all about “hashtag audiences”
#platform #blackfriday #cybermonday #shopping #holidayseason #advertising
#platform #blackfriday #cybermonday #shopping #holidayseason #advertising
#ICYMI I had another scoop: a Pinterest pitch deck.
The platform, which believes it’s the last sunny corner of the internet, has always seen itself as a full funnel opportunity and its hefty 80+ page 2023 pitch deck certainly drives that point home
#socialmedia #pinterest #advertising #marketers
The platform, which believes it’s the last sunny corner of the internet, has always seen itself as a full funnel opportunity and its hefty 80+ page 2023 pitch deck certainly drives that point home
#socialmedia #pinterest #advertising #marketers
Pitch deck: How Pinterest is pitching itself to advertisers in 2023
Pinterest has always seen itself as a full funnel platform, but now it really wants marketers to do the same.
digiday.com
October 10, 2023 at 9:08 AM
#ICYMI I had another scoop: a Pinterest pitch deck.
The platform, which believes it’s the last sunny corner of the internet, has always seen itself as a full funnel opportunity and its hefty 80+ page 2023 pitch deck certainly drives that point home
#socialmedia #pinterest #advertising #marketers
The platform, which believes it’s the last sunny corner of the internet, has always seen itself as a full funnel opportunity and its hefty 80+ page 2023 pitch deck certainly drives that point home
#socialmedia #pinterest #advertising #marketers
Back from PTO with another story.
Snapchat is closing its AR enterprise business to refocus on transforming AR into a formidable ads business. I caught up with 16 marketers to get their take.
Plus a one-pager details how Snapchat pitched AR a year ago.
#platform #AR #advertising #marketers
Snapchat is closing its AR enterprise business to refocus on transforming AR into a formidable ads business. I caught up with 16 marketers to get their take.
Plus a one-pager details how Snapchat pitched AR a year ago.
#platform #AR #advertising #marketers
Snapchat’s AR is still a work in progress in the eyes of marketers
There are still those who believe that AR has a place in the marketing funnel, however big or small right now.
digiday.com
October 4, 2023 at 12:30 PM
Back from PTO with another story.
Snapchat is closing its AR enterprise business to refocus on transforming AR into a formidable ads business. I caught up with 16 marketers to get their take.
Plus a one-pager details how Snapchat pitched AR a year ago.
#platform #AR #advertising #marketers
Snapchat is closing its AR enterprise business to refocus on transforming AR into a formidable ads business. I caught up with 16 marketers to get their take.
Plus a one-pager details how Snapchat pitched AR a year ago.
#platform #AR #advertising #marketers