Kris Achten
krisachten.bsky.social
Kris Achten
@krisachten.bsky.social
Human. Belgium-based.
Marketing strategy for startups.
International Marketing at KdG University of Applied Sciences.
www.peoplelikeyou.be
Yes.
January 1, 2025 at 10:42 AM
This! (Trust ages very well, attention doesn't.)
December 8, 2024 at 6:40 PM
One of them has candy on it. You MUST be in the sugar lobby then! 🤦
December 5, 2024 at 9:36 PM
It may be his favorite word, but I'm not sure he fully grasps it. Or he does, and repackaged it nicely for his audience.
December 3, 2024 at 4:11 PM
Currently at 50%... Getting read to jump.
And indeed, one hour a day, for one year, was enough to get here.
December 3, 2024 at 3:57 PM
Thanks so much!
December 3, 2024 at 3:47 PM
Daring to embrace criticism is a critical life skill - for people, and businesses.
December 3, 2024 at 9:53 AM
Yes, recognise both...
December 3, 2024 at 9:52 AM
And investing in good shoes ! (ie. a solid strategy and a team to execute it)
December 3, 2024 at 8:47 AM
Or a deep connection to the ICP you're building the product for?
December 2, 2024 at 6:39 PM
Ads + AI sounds like a recipe for misinformation, at scale.
December 2, 2024 at 6:38 PM
What I learned from @justinwelsh.me

You don't need

- A massive marketing budget
- Complex automation
- To be everywhere at once

You need:

- A distinctive story
- A simple system
- The courage to be different
December 2, 2024 at 1:58 PM
Great move, Justin. My two cents: make fun your top priority - and try to experience something new everyday. And don't hesitate to get on a train to Belgium / South of France / Alps. Enjoy your well-deserved sabbatical!
December 2, 2024 at 7:10 AM
Love the list, thanks! marketing mentor for a string of early stage startups in Belgium here. (but don't want to call myself amazing)
December 2, 2024 at 6:54 AM