1) Ad buyers more effectively reach an audience
2) Ad sellers gain extra revenue
Ex: I don't need PII to market to gun owners..I'll just buy ad space on an ammo website that I know gun owners visit. That's how 99% of RTB works.
1) Ad buyers more effectively reach an audience
2) Ad sellers gain extra revenue
Ex: I don't need PII to market to gun owners..I'll just buy ad space on an ammo website that I know gun owners visit. That's how 99% of RTB works.