Love this! Had no idea that there had ever been a streetcar on Western.

This reminds me of a Robert Stone novel - I think it's "A Flag for Sunrise" - where a tabloid writer is asked to come up with a story about starving birds. His solution is "SKYDIVER DEVOURED BY STARVING BIRDS!"

There's a bit of background on the sign here: islandinthecity.substack.com/p/the-story-...
I've passed by so many times, and never even noticed it.