We are running an open virtual training session in partnership with the American Marketing Association on December 4th on How to Write a Strategic Plan.

Be sure to use code KEVIN10 for a discount:

www.ama.org/events/virtu...

#marketing #strategy #brandstrategy #training #brandmanagement

"According to [cybersecurity firm] CHEQ, a whopping 75.85 percent of traffic from X to its advertising clients' websites during the weekend of the Super Bowl was fake."

mashable.com/article/x-tw...

I 100% support this message—linked below for reference.

www.mcsweeneys.net/articles/the...

Open training alert! Learn the Core Components of Branding at our upcoming training in partnership with the American Marketing Association.

www.ama.org/events/virtu...

Check out the details below and use code KEVIN10 for a discount. 😉

#marketing #brandmanagement #branding #brandstrategy #training

I think the next trend will be brands undoing their internal agencies. Many brands who brought creative/media teams in for efficiency will realize 1) they aren't good at it and/or 2) marketing is becoming more complex and they can't keep up platforms as things constantly change.

#marketing #media

We are running a virtual Brand Management Bootcamp on May 1st for the American Marketing Association.

This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance.

Use code KEVIN10 for a discount.
www.ama.org/events/bootc...

An excellent read on the economy and the republic.

www.hussmanfunds.com/comment/mc25...

A nice unexpected benefit of Kendrick Lamar’s Super Bowl performance - many of my jeans are now back in style.

It’s easy to under- and over-think strategy. You want to be disciplined and thorough. But great strategists can often rely on their experience and see the end game. And usually the simplest framework is the best one. Balance!

#strategy #marketing #brand #brandmanagement #cpg

A #brandmanagement training program can help:
+ Establish a baseline of knowledge, skills & consistent frameworks
+ Strengthen working relationships
+ Cultivate loyalty among employees

Here are some ideas for how to develop your team: t.co/tk11skpSAo

If you are a new manager, one of your first conversations or first 1:1 should be devoted to aligning on expectations and work styles. Don't be afraid to talk about it and come to a consensus on how you want to work together.

#collaboration #leadership #management

Beware of Apple Intelligence… Well, beware of all of them but especially of Apple.

daringfireball.net/2025/01/siri...

#ai

Early on at Facebook, the nascent Content Policy team organically developed a set of aphorisms to guide our work. A set of simple-ish “north stars” to navigate by, keeping us on track while coping with of the ever growing and diversifying torrent of reports. 🧵1/9

“78% of marketers believe their briefs provide clear strategic direction. Only 5% of agencies agree.”

This disconnect is so common, it makes sense that creative brief writing is the most demanded training that we get asked for.

If this is something your team needs, let me know.

#marketing #brand

I'll be running a virtual training session on How to Write a Marketing Plan on January 14th in partnership with the AMA. You'll learn how to create a marketing plan that outlines clear objectives and strategies.

Be sure to use code KEVIN10 to get 10% off registration.

www.ama.org/events/virtu...

When I launched my first marketing strategy course, my students loved this tip...
How to think like a marketer:
*Think like your customer — the #1 rule of #marketing is to be relevant
*Start with strategy — the #1 rule of #strategy is to make choices

Join the Brand Career Booster newsletter for the best brand management frameworks and advice to accelerate your career. Read by thousands of brand leaders.

gurulocity.com/brand-career...

#marketing