Instead of wasting $ trying to change behavior of people buying animal products (94% of the pop), the $ would be better spent changing the behavior of the 1% caring for the animals in production.
Follow us as we work with the 1% that impact 100% 🥰

UPdate from our end of the barn!
Compassion can be contagious! 😍
Wonderful update from one of our projects.

www.harnessmagazine.com

Many thanks again. I think similar opportunities for pigs. We are working on some sow projects, like cows they can live longer better lives if we provide better welfare. Chickens a bit less on the longevity side, but we can still make it better.
Thanks for the exchange

Thanks. A given, animals in food production never live a "normal" lifetime.
Beef cattle are slaughtered at 18 months, the "cow-calf" operations will have cows that live 4-7 years.
For dairy, cows could live 7 easy with better welfare. Improvements here would also have + impact on C footprint.