Catherine
@kindcopy.bsky.social
Copywriter for service businesses
Infinite authority statements in 2 steps:
• Here's the problem I solved today.
• Here are the steps I took to solve it.
Useful. Transparent. Credible.
• Here's the problem I solved today.
• Here are the steps I took to solve it.
Useful. Transparent. Credible.
January 27, 2025 at 8:41 PM
Infinite authority statements in 2 steps:
• Here's the problem I solved today.
• Here are the steps I took to solve it.
Useful. Transparent. Credible.
• Here's the problem I solved today.
• Here are the steps I took to solve it.
Useful. Transparent. Credible.
I don’t think I’ve had a holiday where I’ve slept this much in my life.
I am nailing this Christmas break.
I am nailing this Christmas break.
December 30, 2024 at 9:20 AM
I don’t think I’ve had a holiday where I’ve slept this much in my life.
I am nailing this Christmas break.
I am nailing this Christmas break.
How far would you drive for a good cup of coffee in a pleasant environment?
There’s a great looking place… but it’s about a 40 minute drive.
There’s a great looking place… but it’s about a 40 minute drive.
December 22, 2024 at 6:13 PM
How far would you drive for a good cup of coffee in a pleasant environment?
There’s a great looking place… but it’s about a 40 minute drive.
There’s a great looking place… but it’s about a 40 minute drive.
I’m sat next to my fire, with a sleeping cat & a book.
I had a warm mince pie for breakfast.
Christmas holidays have begun.
I had a warm mince pie for breakfast.
Christmas holidays have begun.
December 22, 2024 at 10:39 AM
I’m sat next to my fire, with a sleeping cat & a book.
I had a warm mince pie for breakfast.
Christmas holidays have begun.
I had a warm mince pie for breakfast.
Christmas holidays have begun.
Money doesn’t buy you happiness, but it does buy choices.
And no choices do equal unhappiness.
And no choices do equal unhappiness.
December 13, 2024 at 6:04 AM
Money doesn’t buy you happiness, but it does buy choices.
And no choices do equal unhappiness.
And no choices do equal unhappiness.
Coaches go to such extremes to “be entertaining” in their content…
While whiteknuckling their way through a schedule they hate.
If it’s not fun to write (or record), it’s not fun to read (or watch).
Prioritise enjoyment ✌️
While whiteknuckling their way through a schedule they hate.
If it’s not fun to write (or record), it’s not fun to read (or watch).
Prioritise enjoyment ✌️
December 7, 2024 at 7:14 PM
Coaches go to such extremes to “be entertaining” in their content…
While whiteknuckling their way through a schedule they hate.
If it’s not fun to write (or record), it’s not fun to read (or watch).
Prioritise enjoyment ✌️
While whiteknuckling their way through a schedule they hate.
If it’s not fun to write (or record), it’s not fun to read (or watch).
Prioritise enjoyment ✌️
By Friday afternoon, I often can’t process verbal instructions at all.
I’m never great at it.
But once I hit that point - the working week is over.
I’m never great at it.
But once I hit that point - the working week is over.
December 6, 2024 at 4:14 PM
By Friday afternoon, I often can’t process verbal instructions at all.
I’m never great at it.
But once I hit that point - the working week is over.
I’m never great at it.
But once I hit that point - the working week is over.
I’m considering a complete wipe of my whole camera roll going into 2025. Keep it fresh.
Is that too extreme?
Am I being reckless?
Is that too extreme?
Am I being reckless?
December 4, 2024 at 9:37 PM
I’m considering a complete wipe of my whole camera roll going into 2025. Keep it fresh.
Is that too extreme?
Am I being reckless?
Is that too extreme?
Am I being reckless?
The biggest lie of 2024:
“Your hook is the most important thing in your copy”
Now it’s all just clickbait hooks and GPT copy that says nothing & helps no-one.
It’s like the internet circa 2008.
“Your hook is the most important thing in your copy”
Now it’s all just clickbait hooks and GPT copy that says nothing & helps no-one.
It’s like the internet circa 2008.
December 3, 2024 at 9:16 PM
The biggest lie of 2024:
“Your hook is the most important thing in your copy”
Now it’s all just clickbait hooks and GPT copy that says nothing & helps no-one.
It’s like the internet circa 2008.
“Your hook is the most important thing in your copy”
Now it’s all just clickbait hooks and GPT copy that says nothing & helps no-one.
It’s like the internet circa 2008.
Lying in a warm bed in a safe home listening to the rain against the window.
Is there anything more cosy?
Is there anything more cosy?
December 1, 2024 at 10:06 PM
Lying in a warm bed in a safe home listening to the rain against the window.
Is there anything more cosy?
Is there anything more cosy?
I’m not trying to write like I speak.
I’d much rather speak like I write.
I’d much rather speak like I write.
November 30, 2024 at 7:25 PM
I’m not trying to write like I speak.
I’d much rather speak like I write.
I’d much rather speak like I write.
The feeling of switching on a lamp, pulling a warm blanket over your legs…
Attracting a little cat to come and snooze near you…
And getting into a great book.
Is there a better feeling?
Attracting a little cat to come and snooze near you…
And getting into a great book.
Is there a better feeling?
November 26, 2024 at 10:21 PM
The feeling of switching on a lamp, pulling a warm blanket over your legs…
Attracting a little cat to come and snooze near you…
And getting into a great book.
Is there a better feeling?
Attracting a little cat to come and snooze near you…
And getting into a great book.
Is there a better feeling?
I think I could have a warm turkey and stuffing sandwich everyday throughout December, including as a substitute for actual Christmas dinner, and be thrilled with my decision.
Peak Christmas food.
Peak Christmas food.
November 26, 2024 at 5:21 AM
I think I could have a warm turkey and stuffing sandwich everyday throughout December, including as a substitute for actual Christmas dinner, and be thrilled with my decision.
Peak Christmas food.
Peak Christmas food.
Yesterday, I wrote probably 2 weeks’s worth of copy.
Last week I could barely write my name.
People who claim ADHD is a superpower are really only telling half the story.
Last week I could barely write my name.
People who claim ADHD is a superpower are really only telling half the story.
November 23, 2024 at 10:07 AM
Yesterday, I wrote probably 2 weeks’s worth of copy.
Last week I could barely write my name.
People who claim ADHD is a superpower are really only telling half the story.
Last week I could barely write my name.
People who claim ADHD is a superpower are really only telling half the story.
I lay in bed this morning listening to a storm raging outside…
While someone started their car at 6.30am in my street.
I know it’s Saturday but I don’t think I’ll ever get tired of WFH
While someone started their car at 6.30am in my street.
I know it’s Saturday but I don’t think I’ll ever get tired of WFH
November 23, 2024 at 9:23 AM
I lay in bed this morning listening to a storm raging outside…
While someone started their car at 6.30am in my street.
I know it’s Saturday but I don’t think I’ll ever get tired of WFH
While someone started their car at 6.30am in my street.
I know it’s Saturday but I don’t think I’ll ever get tired of WFH
Last week, my client for over 4000 sign ups for her webinar.
When I posted about it on Instagram, someone asked me what we did differently to help make that happen.
When I posted about it on Instagram, someone asked me what we did differently to help make that happen.
November 22, 2024 at 6:06 PM
Last week, my client for over 4000 sign ups for her webinar.
When I posted about it on Instagram, someone asked me what we did differently to help make that happen.
When I posted about it on Instagram, someone asked me what we did differently to help make that happen.
The problem with copywriting swipe files, IMO:
Lovely to have.
It’s like a library to pour through. But…
There needs to be a heavy level of organisation to turn these into useable tools.
Without some kind of structure, all I can do is just read the whole thing every time I use it.
Useless imo
Lovely to have.
It’s like a library to pour through. But…
There needs to be a heavy level of organisation to turn these into useable tools.
Without some kind of structure, all I can do is just read the whole thing every time I use it.
Useless imo
November 22, 2024 at 8:33 AM
The problem with copywriting swipe files, IMO:
Lovely to have.
It’s like a library to pour through. But…
There needs to be a heavy level of organisation to turn these into useable tools.
Without some kind of structure, all I can do is just read the whole thing every time I use it.
Useless imo
Lovely to have.
It’s like a library to pour through. But…
There needs to be a heavy level of organisation to turn these into useable tools.
Without some kind of structure, all I can do is just read the whole thing every time I use it.
Useless imo
This time of year, the Black Friday push towards fast cash is everywhere.
But…
Making money fast isn’t a good goal.
Because KEEPING money takes skill.
And skill takes time to develop.
But…
Making money fast isn’t a good goal.
Because KEEPING money takes skill.
And skill takes time to develop.
November 21, 2024 at 7:24 PM
This time of year, the Black Friday push towards fast cash is everywhere.
But…
Making money fast isn’t a good goal.
Because KEEPING money takes skill.
And skill takes time to develop.
But…
Making money fast isn’t a good goal.
Because KEEPING money takes skill.
And skill takes time to develop.
Today, I wrote a LOT.
And as a public service announcement…
Rubbing your eyes after a long day on a screen…
Like REALLY rubbing ‘em…
Oof.
Pretty much one of the best feelings on earth.
And as a public service announcement…
Rubbing your eyes after a long day on a screen…
Like REALLY rubbing ‘em…
Oof.
Pretty much one of the best feelings on earth.
November 20, 2024 at 8:15 PM
Today, I wrote a LOT.
And as a public service announcement…
Rubbing your eyes after a long day on a screen…
Like REALLY rubbing ‘em…
Oof.
Pretty much one of the best feelings on earth.
And as a public service announcement…
Rubbing your eyes after a long day on a screen…
Like REALLY rubbing ‘em…
Oof.
Pretty much one of the best feelings on earth.
This is my first day here. 👋
I heard:
• text based
• number 1 social app
And I knew I wanted in.
Get me up to speed? What’s good around here?
I heard:
• text based
• number 1 social app
And I knew I wanted in.
Get me up to speed? What’s good around here?
November 19, 2024 at 10:10 PM
This is my first day here. 👋
I heard:
• text based
• number 1 social app
And I knew I wanted in.
Get me up to speed? What’s good around here?
I heard:
• text based
• number 1 social app
And I knew I wanted in.
Get me up to speed? What’s good around here?